Episodes
230
July 27, 2022
How to say no when you don’t want to let anyone down
As you transition from starting a business to being established, you inevitably encounter a really challenging step in growth - learning how to say no to work! In this episode we explore the many reasons you may want to say no to work, and the ways of doing it that help both you and prospective clients. We explore the different stages of business and how things inevitably need to change from saying yes to almost everything to saying no to almost everything! I explain the reasons why this trans...
229
July 18, 2022
Building a Pilates business while raising four children, with Emma Powell of bodyBEgood
Maternity leave can give mothers time and space to reflect on where they are with their careers and whether this path will still work for them in this new chapter of their lives. Often, we find that our current employment doesn’t provide the flexibility and time to build a new life with our children so maternity leave is the best opportunity to start looking at designing a lifestyle that will work around your family and light you up inside. My guest today is Emma Powell, a physiotherapist and p...
229
July 18, 2022
Building a Pilates business while raising four children, with Emma Powell of bodyBEgood
Maternity leave can give mothers time and space to reflect on where they are with their careers and whether this path will still work for them in this new chapter of their lives. Often, we find that our current employment doesn’t provide the flexibility and time to build a new life with our children so maternity leave is the best opportunity to start looking at designing a lifestyle that will work around your family and light you up inside. My guest today is Emma Powell, a physiotherapist and p...
228
July 11, 2022
How to manage the fear of competitors copying your work
As business owners, who are the face of our brand, we can sometimes develop a fear surrounding competitors copying our work which leads us to hide it away, hold it close and not put it out there. In this episode, I’m sharing how to manage this concern and give you three different ways to reframe it to help you get yourself out there more and move past worrying about copycats. It’s important to remember that we are all unique with our own personal flavour and take on any given product or servic...
228
July 11, 2022
How to manage the fear of competitors copying your work
As business owners, who are the face of our brand, we can sometimes develop a fear surrounding competitors copying our work which leads us to hide it away, hold it close and not put it out there. In this episode, I’m sharing how to manage this concern and give you three different ways to reframe it to help you get yourself out there more and move past worrying about copycats. It’s important to remember that we are all unique with our own personal flavour and take on any given product or servic...
227
July 5, 2022
Should you show your prices on your website?
Should you show your prices on your website? I get asked this question all of the time. When you’re told that you should or shouldn’t show your prices, I want you to check in with yourself on what actually makes sense to you (and not somebody else). In this episode, we’re exploring three helpful things to consider when deciding whether or not you should show your prices on your website. We kick off this conversation by discussing what is simple for you, your client and exactly what makes sens...
227
July 5, 2022
Should you show your prices on your website?
Should you show your prices on your website? I get asked this question all of the time. When you’re told that you should or shouldn’t show your prices, I want you to check in with yourself on what actually makes sense to you (and not somebody else). In this episode, we’re exploring three helpful things to consider when deciding whether or not you should show your prices on your website. We kick off this conversation by discussing what is simple for you, your client and exactly what makes sens...
226
June 27, 2022
The 3 Growth Levers to Optimise in your Business
I know how incredibly easy it is to overcomplicate things as business owners. We’re often flat-out wearing all of the hats and trying to spread ourselves across every aspect of our business. So today I want to break it down and simplify what you can do right now to take your sales conversions to the next level. In this episode, I’m sharing the 3 growth levers you can use to optimise your business. We’re going to run through these 3 very important areas in your business to find where you need to...
226
June 27, 2022
The 3 Growth Levers to Optimise in your Business
I know how incredibly easy it is to overcomplicate things as business owners. We’re often flat-out wearing all of the hats and trying to spread ourselves across every aspect of our business. So today I want to break it down and simplify what you can do right now to take your sales conversions to the next level. In this episode, I’m sharing the 3 growth levers you can use to optimise your business. We’re going to run through these 3 very important areas in your business to find where you need to...
225
June 20, 2022
How your marketing now is creating future results
Are you spending hours and hours creating content, emails and marketing and just not seeing conversions? In this episode, we’ll explore how your marketing right now is creating future results. I encourage you to think about this as a lag period. The efforts you put in today will not be seen as results instantly (and that’s OK!). This conversation is perfect for you if you’re not seeing the results you would like from your marketing or not seeing the return of your efforts in your business. Al...
225
June 20, 2022
How your marketing now is creating future results
Are you spending hours and hours creating content, emails and marketing and just not seeing conversions? In this episode, we’ll explore how your marketing right now is creating future results. I encourage you to think about this as a lag period. The efforts you put in today will not be seen as results instantly (and that’s OK!). This conversation is perfect for you if you’re not seeing the results you would like from your marketing or not seeing the return of your efforts in your business. Al...
224
June 13, 2022
10 Mid Year Reset Questions to Ask Yourself
We’re already reaching the midpoint of the year! It’s such a fantastic opportunity to pause and reflect on where we’re at, what’s working, what we want to change, what we want to add in or remove and reset our focus for the rest of the year. In this episode, I’ll be sharing 10 powerful questions to ask yourself to find clarity on where you’re currently sitting personally and in your business and what you want to accomplish for the remainder of 2022. These questions are very useful to look at s...
224
June 13, 2022
10 Mid Year Reset Questions to Ask Yourself
We’re already reaching the midpoint of the year! It’s such a fantastic opportunity to pause and reflect on where we’re at, what’s working, what we want to change, what we want to add in or remove and reset our focus for the rest of the year. In this episode, I’ll be sharing 10 powerful questions to ask yourself to find clarity on where you’re currently sitting personally and in your business and what you want to accomplish for the remainder of 2022. These questions are very useful to look at s...
223
June 8, 2022
Why you want to enrol in The Modern Marketing Collective now
In this special episode, I'm sharing with you why you want to enrol in The Modern Marketing Collective right now. We'll start by reflecting on your business to find whether your current marketing strategy (or lack thereof) is holding you back and stopping you from reaching more ideal clients who are excited to work with you. I’ll then take you through 7 of the processes we explore in The Modern Marketing Collective that you'll be implementing in your business. Through these steps, you’ll no lon...
223
June 8, 2022
Why you want to enrol in The Modern Marketing Collective now
In this special episode, I'm sharing with you why you want to enrol in The Modern Marketing Collective right now. We'll start by reflecting on your business to find whether your current marketing strategy (or lack thereof) is holding you back and stopping you from reaching more ideal clients who are excited to work with you. I’ll then take you through 7 of the processes we explore in The Modern Marketing Collective that you'll be implementing in your business. Through these steps, you’ll no lon...
222
May 30, 2022
How I have used Instagram video to attract 700 students to The Modern Marketing Collective
My authentically Real Instagram Reels training starts this coming Monday 6th June 2022! If you’re like most small business owners I work with, you care about staying relevant and adaptive with your marketing. And you know that video isn’t going anywhere - in fact, it’s only getting MORE important as a skill in our marketing toolkit. But you don't know how to use video - and specially Instagram Reels - as an *effective* piece of your marketing strategy - in a way that feels natural and purpose...
222
May 30, 2022
How I have used Instagram video to attract 700 students to The Modern Marketing Collective
My authentically Real Instagram Reels training starts this coming Monday 6th June 2022! If you’re like most small business owners I work with, you care about staying relevant and adaptive with your marketing. And you know that video isn’t going anywhere - in fact, it’s only getting MORE important as a skill in our marketing toolkit. But you don't know how to use video - and specially Instagram Reels - as an *effective* piece of your marketing strategy - in a way that feels natural and purpose...
221
May 23, 2022
Clarity, confidence and consistent revenue as a website designer with Rachel Clark
My guest today is the creative and adventurous Rachel Clark. Rachel is a website designer who launched her own business, in branding and web design, to help service-based entrepreneurs and side-hustlers. In this episode, Rachel is here to share how she achieved clarity, confidence and consistent revenue in her website design business. We explore how Rachel’s business has evolved over the 2 years it has been running, from Rachel doing absolutely everything she could to becoming very intentional...
221
May 23, 2022
Clarity, confidence and consistent revenue as a website designer with Rachel Clark
My guest today is the creative and adventurous Rachel Clark. Rachel is a website designer who launched her own business, in branding and web design, to help service-based entrepreneurs and side-hustlers. In this episode, Rachel is here to share how she achieved clarity, confidence and consistent revenue in her website design business. We explore how Rachel’s business has evolved over the 2 years it has been running, from Rachel doing absolutely everything she could to becoming very intentional...
220
May 16, 2022
Instagram is prioritising video: what this means for small business owners
What does it mean with Instagram doubling down on video content on the platform? How can we make the most of this change as small business owners to engage and connect with our audience? What adjustments - if any - should we be making to our marketing strategy based on this update? And how do we adapt while staying authentic to ourselves and in tune with our audience? I cover these questions and more in this episode. REGISTER for my free Authentically Real Instagram Reels Challenge, June 6t...
220
May 16, 2022
Instagram is prioritising video: what this means for small business owners
What does it mean with Instagram doubling down on video content on the platform? How can we make the most of this change as small business owners to engage and connect with our audience? What adjustments - if any - should we be making to our marketing strategy based on this update? And how do we adapt while staying authentic to ourselves and in tune with our audience? I cover these questions and more in this episode. REGISTER for my free Authentically Real Instagram Reels Challenge, June 6t...
219
May 9, 2022
Two sisters who left their jobs to create magic at The Little Potion Co
My guests today are two of my students from the Modern Marketing Collective, Alicia and Jacinta who have built their own business, ‘The Little Potion Co.’. Alicia and Jacinta are sisters from Melbourne who create mindful potion kits for children that support their emotions and empower them to be confident and find their inner magic. In this episode, we talk about the practicalities, thoughts and feelings behind Jacinta leaving her corporate job, Alicia closing her other business, the challenges...
219
May 9, 2022
Two sisters who left their jobs to create magic at The Little Potion Co
My guests today are two of my students from the Modern Marketing Collective, Alicia and Jacinta who have built their own business, ‘The Little Potion Co.’. Alicia and Jacinta are sisters from Melbourne who create mindful potion kits for children that support their emotions and empower them to be confident and find their inner magic. In this episode, we talk about the practicalities, thoughts and feelings behind Jacinta leaving her corporate job, Alicia closing her other business, the challenges...
218
May 2, 2022
5 ways to create more freedom as a solopreneur
One of the things my clients have in common is a desire to create more freedom in their business. They want more flexibility for family, to pursue other interests, and enjoy life without being restricted to a rigid schedule. Do you want the same thing? In this episode, I’m sharing 5 ways to create more freedom as a solopreneur. First, I share a bit about what a solopreneur actually is and then dive into how to create that flexibility we all desire. I talk about simplifying your offerings, usi...