Episodes

Welcome back to the show and to this special episode, which is one of the most popular from the past three years of The Emily Osmond Show. This episode is part of a four part series, where you’ll hear from one of my students in The Modern Marketing Collective about the biggest marketing strategies and mindset shifts that have contributed to their business growth and, importantly, their business enjoyment. This is such a great opportunity if you have listened to this episode before to take note...

Welcome back to the show and to this special episode, which is one of the most popular from the past three years of The Emily Osmond Show. This episode is part of a four part series, where you’ll hear from one of my students in The Modern Marketing Collective about the biggest marketing strategies and mindset shifts that have contributed to their business growth and, importantly, their business enjoyment. This is such a great opportunity if you have listened to this episode before to take note...

Welcome back to the show and to this special episode, which is one of the most popular from the past three years of The Emily Osmond Show. This episode is part of a four part series, where you’ll hear from one of my students in The Modern Marketing Collective about the biggest marketing strategies and mindset shifts that have contributed to their business growth and, importantly, their business enjoyment. This is such a great opportunity if you have listened to this episode before to take note...

Welcome back to the show and to this special episode, which is one of the most popular from the past three years of The Emily Osmond Show. This episode is part of a four-part series, where you’ll hear from one of my students in The Modern Marketing Collective about the biggest marketing strategies and mindset shifts that have contributed to their business growth and, importantly, their business enjoyment. This is such a great opportunity if you have listened to this episode before to take note...

As entrepreneurs we love the new, the exciting, the ideas, the adrenalin, and the change. But sometimes, these characteristics that make us successful in the first place, can be our downfall when it comes to maintaining momentum in our business - and giving a process long enough to really work. Our desire for new can stop us honouring the process when things are working - and so we can “break” parts of our business to keep us experiencing a sense of adrenaline and excitement. In this episode,...

It’s very common for small business owners to have peaks and troughs in their revenue and their client work. They will have a spike in enquiries, which leads to a busier time of work and a boost in revenue, followed by a quieter period when the enquiries, clients and revenue feel as though they have dried up. In this episode, I discuss why this happens and three strategies to create more consistency in your revenue - and client work - in your business. Free Online Class - The 3 Reasons Your F...

It’s very common for small business owners to have peaks and troughs in their revenue and their client work. They will have a spike in enquiries, which leads to a busier time of work and a boost in revenue, followed by a quieter period when the enquiries, clients and revenue feel as though they have dried up. In this episode, I discuss why this happens and three strategies to create more consistency in your revenue - and client work - in your business. Free Online Class - The 3 Reasons Your F...

In last week’s episode - we looked at the ONLY three things you need to start making money in your business. We explored how once you are building momentum in your business and clients are starting to come to you, marketing strategies including creating strategic content, a high converting website, clear offer ecosystem, and an email funnel will SPEED UP your first $100k - and how we cover all of this in The Modern Marketing Collective Curriculum. But focussing on these things will SLOW YOU DO...

In last week’s episode - we looked at the ONLY three things you need to start making money in your business. We explored how once you are building momentum in your business and clients are starting to come to you, marketing strategies including creating strategic content, a high converting website, clear offer ecosystem, and an email funnel will SPEED UP your first $100k - and how we cover all of this in The Modern Marketing Collective Curriculum. But focussing on these things will SLOW YOU DO...

Most service business owners are overcomplicating making money in their business - especially when they are just getting started. They are worrying about getting a website, a suite of offers, lead magnets, a content strategy and more. Here's the thing: ALL of these strategies can make you MORE money. But you need NONE of these things to START making money. Once you are building momentum in your business and clients are starting to come to you, creating strategic content, a high converting we...

Most service business owners are overcomplicating making money in their business - especially when they are just getting started. They are worrying about getting a website, a suite of offers, lead magnets, a content strategy and more. Here's the thing: ALL of these strategies can make you MORE money. But you need NONE of these things to START making money. Once you are building momentum in your business and clients are starting to come to you, creating strategic content, a high converting we...

Allowing your content to be public when you don’t think it’s perfect is uncomfortable. But not as uncomfortable as spending hours perfecting content… and not having any clients. I wouldn’t have a podcast if I allowed myself to indulge in content perfection. Firstly because I would never send an episode to my editor because I would never be able to think up and record a perfect episode. And secondly because even if I did have episodes to publish, I would delete all the episodes after they wer...

Allowing your content to be public when you don’t think it’s perfect is uncomfortable. But not as uncomfortable as spending hours perfecting content… and not having any clients. I wouldn’t have a podcast if I allowed myself to indulge in content perfection. Firstly because I would never send an episode to my editor because I would never be able to think up and record a perfect episode. And secondly because even if I did have episodes to publish, I would delete all the episodes after they wer...

When we are starting out in business, we are often so excited to have any opportunity to do the work we love. We may offer what we do for free to those around us. And this can feel like such a positive; a fantastic opportunity; and really exciting to us. This can also benefit us by helping us build our confidence, experience and processes in our businesses… versus no work at all. Soon. when we do take on our first paying clients, often this eagerness we have to do the work we love - and somet...

When we are starting out in business, we are often so excited to have any opportunity to do the work we love. We may offer what we do for free to those around us. And this can feel like such a positive; a fantastic opportunity; and really exciting to us. This can also benefit us by helping us build our confidence, experience and processes in our businesses… versus no work at all. Soon. when we do take on our first paying clients, often this eagerness we have to do the work we love - and somet...

You might think that you are doing something wrong or feel a sense of embarrassment or shame because you aren’t confident or clear with your marketing as you establish your business. It feels confusing and overwhelming in terms of what you are meant to be doing and where to put your focus. And add to that the fear of getting it wrong and what other people will think of you. You know who you want to work with, and where you want your business to be… but you just don’t know how to get there. L...

You might think that you are doing something wrong or feel a sense of embarrassment or shame because you aren’t confident or clear with your marketing as you establish your business. It feels confusing and overwhelming in terms of what you are meant to be doing and where to put your focus. And add to that the fear of getting it wrong and what other people will think of you. You know who you want to work with, and where you want your business to be… but you just don’t know how to get there. L...

For many of my clients, their end goal is to help more people than they can with one- on-one clients, by creating a leveraged revenue stream in their business in the form of an online program. However! What often happens, is that they skip ahead before their business is ready by creating and launching an online program, without having demand for it. This can leave them without solid revenue (or any revenue at all) coming into the business, and a lot of unneeded stress in trying to sell somethi...

For many of my clients, their end goal is to help more people than they can with one- on-one clients, by creating a leveraged revenue stream in their business in the form of an online program. However! What often happens, is that they skip ahead before their business is ready by creating and launching an online program, without having demand for it. This can leave them without solid revenue (or any revenue at all) coming into the business, and a lot of unneeded stress in trying to sell somethi...

For us as service or online program business owners we don’t have pretty products to promote and sell and form the basis of our content! So what are we sharing in our marketing? Let’s think about what we are selling… it’s our expertise, our knowledge, our skills, our craft and/or our experience. So how do we share this through our content? We share us: our voice, our thoughts, our ideas, our advice, our experience… Us. This means we need to be visible in our marketing - but for many small b...

For us as service or online program business owners we don’t have pretty products to promote and sell and form the basis of our content! So what are we sharing in our marketing? Let’s think about what we are selling… it’s our expertise, our knowledge, our skills, our craft and/or our experience. So how do we share this through our content? We share us: our voice, our thoughts, our ideas, our advice, our experience… Us. This means we need to be visible in our marketing - but for many small b...

We often hear about the fear of failure and how this can hold us back from taking action in our business. But what about the fear of success? For many of my clients, this type of fear - about what might happen when they do achieve their goals - can be just as powerful in stopping them from moving forward. In this episode, I’m sharing some sneaky fears that might be holding you back, plus my three step process to help you move through these. LINKS: Previous episode mentioned: How to say no ...

We often hear about the fear of failure and how this can hold us back from taking action in our business. But what about the fear of success? For many of my clients, this type of fear - about what might happen when they do achieve their goals - can be just as powerful in stopping them from moving forward. In this episode, I’m sharing some sneaky fears that might be holding you back, plus my three step process to help you move through these. LINKS: Previous episode mentioned: How to say no ...

As you transition from starting a business to being established, you inevitably encounter a really challenging step in growth - learning how to say no to work! In this episode we explore the many reasons you may want to say no to work, and the ways of doing it that help both you and prospective clients. We explore the different stages of business and how things inevitably need to change from saying yes to almost everything to saying no to almost everything! I explain the reasons why this trans...