Episodes

Consider this episode the sequel to my previous solo episode: Episode 24 - My 2019 Year in Review. I’m a planning nerd. I LOVE planning. Holidays, parties, and of course businesses. So come with me as I take you through my plan for my 2020 and how I create it. I share what I do before I start planning, how I come up with my revenue goal - and how you can too, how I recommend creating your goals and what I’m focussed on growing this year, advice for your marketing channels, and the activity I do...

I’m the first to admit that I used to avoid the numbers side of business. I could feel quite anxious about it. I mean I was always the humanities girl and never the maths student. Which of course, I now know, was just an excuse (I wonder if you have a few of those too?!). I avoided looking too much at my numbers and hoped, somehow, it would all work out. Until I realised I needed to get serious about my business if I wanted to meet my goals, which meant taking my finances seriously too. In th...

I’m the first to admit that I used to avoid the numbers side of business. I could feel quite anxious about it. I mean I was always the humanities girl and never the maths student. Which of course, I now know, was just an excuse (I wonder if you have a few of those too?!). I avoided looking too much at my numbers and hoped, somehow, it would all work out. Until I realised I needed to get serious about my business if I wanted to meet my goals, which meant taking my finances seriously too. In th...

Welcome to this episode, which is my 2019 Year in Review. I know that I love listening to this style content content from other people. So it was something that I wanted to record for you. But it's a little bit nerve wracking because it's pulling back the curtain into sharing what's going on in my business, what happened this year, what I learnt and what I want to do better at. I cover my first year of running an online program, how much I invested in Professional Development and my approach to...

Welcome to this episode, which is my 2019 Year in Review. I know that I love listening to this style content content from other people. So it was something that I wanted to record for you. But it's a little bit nerve wracking because it's pulling back the curtain into sharing what's going on in my business, what happened this year, what I learnt and what I want to do better at. I cover my first year of running an online program, how much I invested in Professional Development and my approach to...

Today I’m introducing you to someone I have loved getting to know over the past couple of years and who has so much to share for others who are starting their business: she is Bridget Murphy. I met Bridget a couple of years ago during a strategy session together, and since then, Bridget and I have been working together inside my online program, The Modern Marketing Collective, where I have absolutely loved seeing her build her confidence and direction with her marketing and really play a bigger...

Today I’m introducing you to someone I have loved getting to know over the past couple of years and who has so much to share for others who are starting their business: she is Bridget Murphy. I met Bridget a couple of years ago during a strategy session together, and since then, Bridget and I have been working together inside my online program, The Modern Marketing Collective, where I have absolutely loved seeing her build her confidence and direction with her marketing and really play a bigger...

Email marketing is "dead". I don’t want to come across as “spammy”. No one reads their emails anymore... The negativity can be pretty big when it comes to email marketing. Maybe it’s because email doesn’t seem as fun or as easy as posting on social media, or because we don’t have that instant feedback from our audience, or because there is a sense of extra technology involved. But so many small business owners are nowhere near using email marketing as much as they could be to grow their busine...

Email marketing is "dead". I don’t want to come across as “spammy”. No one reads their emails anymore... The negativity can be pretty big when it comes to email marketing. Maybe it’s because email doesn’t seem as fun or as easy as posting on social media, or because we don’t have that instant feedback from our audience, or because there is a sense of extra technology involved. But so many small business owners are nowhere near using email marketing as much as they could be to grow their busine...

Meet Tina Tower: a woman who started her first business at age 20, grew it to a national franchise business, went on to sell it - after realising it actually wasn’t the business of her dreams. Tina is now is a business coach and she helps other women to package their expertise into online courses, speaking, content, podcasting and credibility. Now, with a small but mighty team, and more profitable business, Tina is an example of why bigger isn’t necessarily better (or happier!) and why "revenu...

Meet Tina Tower: a woman who started her first business at age 20, grew it to a national franchise business, went on to sell it - after realising it actually wasn’t the business of her dreams. Tina is now is a business coach and she helps other women to package their expertise into online courses, speaking, content, podcasting and credibility. Now, with a small but mighty team, and more profitable business, Tina is an example of why bigger isn’t necessarily better (or happier!) and why "revenu...

Before we dive into this episode, I’m so excited to tell you that I just reopened doors for enrolment to my private coaching group The Modern Marketing Collective. Are you a sole trader or small business owner who's ready to book more clients WITHOUT sharing more content or needing more followers, but you know you don't really have a solid strategy in place when it comes to Instagram for business growth? Then go to to emilyosmond.com/collective to enrol! In this episode, I’m going to walk you...

Before we dive into this episode, I’m so excited to tell you that I just reopened doors for enrolment to my private coaching group The Modern Marketing Collective. Are you a sole trader or small business owner who's ready to book more clients WITHOUT sharing more content or needing more followers, but you know you don't really have a solid strategy in place when it comes to Instagram for business growth? Then go to to emilyosmond.com/collective to enrol! In this episode, I’m going to walk you...

Have you ever wondered what launching an online store involves? Been curious about what the first year in business can look like as an e-commerce entrepreneur? Or perhaps wanted to know what strategies work best when it comes to building an audience and making more sales? Well today’s guest will help answer those questions. As one of my students inside The Modern Marketing Collective, Tanya Harrison launched Raja Homewares, a beautiful online store that offers rattan furniture pieces for nurser...

Have you ever wondered what launching an online store involves? Been curious about what the first year in business can look like as an e-commerce entrepreneur? Or perhaps wanted to know what strategies work best when it comes to building an audience and making more sales? Well today’s guest will help answer those questions. As one of my students inside The Modern Marketing Collective, Tanya Harrison launched Raja Homewares, a beautiful online store that offers rattan furniture pieces for nurser...

This episode is a little different to normal. I ran my first ever business retreat a couple of weeks ago now, and I recorded this episode with many thoughts and feelings very fresh in my mind. It’s more pondering in style than an episode that’s very structured. This is because I wanted to take the opportunity to speak out my thoughts, reflections and learnings and share these with you. So listen in to hear about where the idea came from, what I was most nervous about going into the event, how an...

This episode is a little different to normal. I ran my first ever business retreat a couple of weeks ago now, and I recorded this episode with many thoughts and feelings very fresh in my mind. It’s more pondering in style than an episode that’s very structured. This is because I wanted to take the opportunity to speak out my thoughts, reflections and learnings and share these with you. So listen in to hear about where the idea came from, what I was most nervous about going into the event, how an...

As hard as it might feel sometimes, in business we have to learn how to not only be comfortable with pricing, selling and money, but also in control of it. Depending on your personality type, you might dig your head in the sand and rely on other people to manage the finance side of things for you. You might keep your finances at arm’s length just hoping they are going ok, but feeling disempowered and like they are just something you don’t “get”. Or you might hold onto your money so tightly, scar...

As hard as it might feel sometimes, in business we have to learn how to not only be comfortable with pricing, selling and money, but also in control of it. Depending on your personality type, you might dig your head in the sand and rely on other people to manage the finance side of things for you. You might keep your finances at arm’s length just hoping they are going ok, but feeling disempowered and like they are just something you don’t “get”. Or you might hold onto your money so tightly, scar...

It has really never been easier for us to share our message. In the good old days, we relied on advertising and working with publicists to actually get our messages out there and while they are still fantastic ways of reaching our ideal customers, we have the power to share our own messages directly and have conversations with our audience for free through social media. How lucky are we?! But despite this, it's actually not any easier to stand out and have cut through in the market and in some ...

It has really never been easier for us to share our message. In the good old days, we relied on advertising and working with publicists to actually get our messages out there and while they are still fantastic ways of reaching our ideal customers, we have the power to share our own messages directly and have conversations with our audience for free through social media. How lucky are we?! But despite this, it's actually not any easier to stand out and have cut through in the market and in some ...

Just how does one hit their annual revenue goal just a few months into the year? What does it take to achieve this ourselves? And what can we learn from those who’ve gone before us? Well today, I’m bringing a very special guest onto the show to answer that question. Kate Robinson, who you’ll find on Instagram @katerobinsonphoto is one of my students inside my online program The Modern Marketing Collective, where I teach women how to book more of their ideal clients through Instagram. (Go to em...

Just how does one hit their annual revenue goal just a few months into the year? What does it take to achieve this ourselves? And what can we learn from those who’ve gone before us? Well today, I’m bringing a very special guest onto the show to answer that question. Kate Robinson, who you’ll find on Instagram @katerobinsonphoto is one of my students inside my online program The Modern Marketing Collective, where I teach women how to book more of their ideal clients through Instagram. (Go to em...

I've been having some discussions with the few ladies in my private community about some easy, no stress, ways to bring more money right away in their business. Sometimes, the opportunities are they but we overcomplicate things, thinking that we need to create a totally new offer or product. Well that’s not the case! With some smart and simple messaging and marketing, you can give your venue a boost, like, right now! In this episode we discuss: Adding a higher price option Creating a sense ...