Episodes

I recently saw someone write in a Facebook Group, “no one is going to be buying right now so I'm going to stop everything”. What that signals to me is her own mindset and her own belief rather than necessarily the reality. The fact that she is just going to stop all of her marketing, stop selling and close down her business because she believes that no one is going to buy from her right now. It is actually up to your customers whether they buy from you right now or not. Don’t make that decisio...

Join me as I share the learnings, challenges and results I’ve had during February 2020. I discuss how much I spent - and why - to attend a business retreat, what mindset challenges I’m working on, what my business has brought in this year so far and from what, plus where I’m investing my money. Go to emilyosmond.com/free to join my free Instagram training. And connect with me on Instagram @emilyosmond. Support the show: Write me a review & I’ll give you a shoutout in a future episode Subsc...

Join me as I share the learnings, challenges and results I’ve had during February 2020. I discuss how much I spent - and why - to attend a business retreat, what mindset challenges I’m working on, what my business has brought in this year so far and from what, plus where I’m investing my money. Go to emilyosmond.com/free to join my free Instagram training. And connect with me on Instagram @emilyosmond. Support the show: Write me a review & I’ll give you a shoutout in a future episode Subsc...

I’m really excited for you to hear from today’s guest. Naomi Irvin is the owner-operator of In Your Element – a group fitness, personal training and wellness coaching business based in Ballarat, Victoria. Naomi is one of the founding members of my online marketing program, The Modern Marketing Collective, plus she attended my first business retreat, held in 2019. In the last financial year, Naomi experienced a 35% increase in her PT income, implemented strategies to improve the ease and profit...

I’m really excited for you to hear from today’s guest. Naomi Irvin is the owner-operator of In Your Element – a group fitness, personal training and wellness coaching business based in Ballarat, Victoria. Naomi is one of the founding members of my online marketing program, The Modern Marketing Collective, plus she attended my first business retreat, held in 2019. In the last financial year, Naomi experienced a 35% increase in her PT income, implemented strategies to improve the ease and profit...

There is a lot of confusion and mistruths about marketing out there! In fact, I was speaking at an event about Instagram just recently and one of the attendees put up her hand. She said that she feels overwhelmed by trying to keep on top of Instagram. So I asked her: “how often do you think you should be posting?" Her response? She said that just a few months ago at another Instagram training that was told she “must post on Instagram 3-5 times a DAY if she wants to succeed”. No wonder she was...

There is a lot of confusion and mistruths about marketing out there! In fact, I was speaking at an event about Instagram just recently and one of the attendees put up her hand. She said that she feels overwhelmed by trying to keep on top of Instagram. So I asked her: “how often do you think you should be posting?" Her response? She said that just a few months ago at another Instagram training that was told she “must post on Instagram 3-5 times a DAY if she wants to succeed”. No wonder she was...

Whether it’s landing a magazine cover or planning a major media launch, today’s guest has done it all and she is here to help you achieve Public Relations success for your business. Alicia Penhorwood is the Founder and Marketing Strategy Coach at Harper Collective, where she helps brands to get their message out into the world so that they can connect with their dream customers and grow a business that truly fulfills them. So listen in to find out the biggest mistakes that people make when it ...

Whether it’s landing a magazine cover or planning a major media launch, today’s guest has done it all and she is here to help you achieve Public Relations success for your business. Alicia Penhorwood is the Founder and Marketing Strategy Coach at Harper Collective, where she helps brands to get their message out into the world so that they can connect with their dream customers and grow a business that truly fulfills them. So listen in to find out the biggest mistakes that people make when it ...

In this first month in review episode, I share the biggest lessons, challenges and experiences I’ve had during January 2020. But what I cover is relevant no matter when you listen because the insights are timeless and as entrepreneurs we never stop learning more about ourselves and growing. So join me in this conversation. I also have a free Instagram class where I teach the 5 Step Instagram Sales System to help you grow your business using Instagram, without sharing endless content or needing ...

In this first month in review episode, I share the biggest lessons, challenges and experiences I’ve had during January 2020. But what I cover is relevant no matter when you listen because the insights are timeless and as entrepreneurs we never stop learning more about ourselves and growing. So join me in this conversation. I also have a free Instagram class where I teach the 5 Step Instagram Sales System to help you grow your business using Instagram, without sharing endless content or needing ...

If you don’t yet know the powerhouse I am interviewing today, allow me to acquaint you! This is a woman who started a blog as a hobby in 2011 and now runs one of Australia’s leading interiors platforms, receiving 100,000 unique readers on her site each month. This blog has been her full time business for eight years now, and has been featured in A Current Affair, Sky News, Real Living, Belle and more. She’s down to earth, a fellow Brit (I wish I had my accent still!), a mum to two young sons ...

If you don’t yet know the powerhouse I am interviewing today, allow me to acquaint you! This is a woman who started a blog as a hobby in 2011 and now runs one of Australia’s leading interiors platforms, receiving 100,000 unique readers on her site each month. This blog has been her full time business for eight years now, and has been featured in A Current Affair, Sky News, Real Living, Belle and more. She’s down to earth, a fellow Brit (I wish I had my accent still!), a mum to two young sons ...

Above anything else, time is often the number one challenge we face as business owners. Which is kind of ironic, because for so many of us, the very reason we started our business was to have more flexibility with our time, to be in control of our time, and ultimately have MORE time for the things we love. But in reality? We’re feeling stuck and pretty overwhelmed in trying to grow our business, and there just doesn’t seem enough time to get everything we want to do done. We can’t figure out...

Above anything else, time is often the number one challenge we face as business owners. Which is kind of ironic, because for so many of us, the very reason we started our business was to have more flexibility with our time, to be in control of our time, and ultimately have MORE time for the things we love. But in reality? We’re feeling stuck and pretty overwhelmed in trying to grow our business, and there just doesn’t seem enough time to get everything we want to do done. We can’t figure out...

Welcome to the third and final special episode in this membership series! Over the past two weeks, we’ve looked at whether an online membership could be the next best step for you, and how to choose the perfect topic for your own membership. Today, we’re exploring the 3 essential steps to launching a successful and profitable membership. Just a reminder that this series is brought to you by my brand new program called Scalable, which starts on February 3rd, where I’ll teach you step by step how...

Welcome to the third and final special episode in this membership series! Over the past two weeks, we’ve looked at whether an online membership could be the next best step for you, and how to choose the perfect topic for your own membership. Today, we’re exploring the 3 essential steps to launching a successful and profitable membership. Just a reminder that this series is brought to you by my brand new program called Scalable, which starts on February 3rd, where I’ll teach you step by step how...

In last week’s episode, we explored why creating a profitable online membership is the most powerful way to scale your time, impact and income and create predictable, recurring profit each month. And I loved hearing your ideas for your own membership - from public relations, to French language, dog grooming, Pilates teachers and more. And today, we’re going to nail your membership topic. We’ll discover: The key elements that make up a great membership topic Examples of some very niche member...

In last week’s episode, we explored why creating a profitable online membership is the most powerful way to scale your time, impact and income and create predictable, recurring profit each month. And I loved hearing your ideas for your own membership - from public relations, to French language, dog grooming, Pilates teachers and more. And today, we’re going to nail your membership topic. We’ll discover: The key elements that make up a great membership topic Examples of some very niche member...

Did you know that acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one, according to the Harvard Business Review? And it makes sense: you don’t have to spend time and resources to constantly attract new clients: instead you get to focus on keeping your existing clients happy. So what would it look like if 97% of your clients paid you again next month? This is the business I have created with my online membership. About 18 months ago, I was ...

Did you know that acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one, according to the Harvard Business Review? And it makes sense: you don’t have to spend time and resources to constantly attract new clients: instead you get to focus on keeping your existing clients happy. So what would it look like if 97% of your clients paid you again next month? This is the business I have created with my online membership. About 18 months ago, I was ...

Let’s start with some honesty here. How many things do you do at the EXPENSE of your health? What do you prioritise AHEAD of your health? How often do you find yourself saying, "I just need to get this done"... "this project finished"... "this quote out"... and THEN I’ll focus on my health, on getting fit, or eating well? What if instead, we understood more about how our bodies work? And what if our bodies could actually HELP us be better, achieve more and thrive more in our day to day and i...

Let’s start with some honesty here. How many things do you do at the EXPENSE of your health? What do you prioritise AHEAD of your health? How often do you find yourself saying, "I just need to get this done"... "this project finished"... "this quote out"... and THEN I’ll focus on my health, on getting fit, or eating well? What if instead, we understood more about how our bodies work? And what if our bodies could actually HELP us be better, achieve more and thrive more in our day to day and i...

Consider this episode the sequel to my previous solo episode: Episode 24 - My 2019 Year in Review. I’m a planning nerd. I LOVE planning. Holidays, parties, and of course businesses. So come with me as I take you through my plan for my 2020 and how I create it. I share what I do before I start planning, how I come up with my revenue goal - and how you can too, how I recommend creating your goals and what I’m focussed on growing this year, advice for your marketing channels, and the activity I do...