Episodes

At what point should you start your social media when you're launching a new business? Should you start posting before you officially launch? And if so what on earth should you be sharing? Something that trips many small business owners up is how their social media relates to the launch of their business. I often get asked if they should start posting to their platforms before their products or services are ready to start selling. And many tell me they aren’t ready to start their social media y...

You might be wondering: is there any point marketing right now? And you could be telling yourself: “no one is going to be buying”. Or even - “I feel bad marketing when I know people are struggling”. I hear you. When Covid-19 started impacting life here in Australia, with restrictions put in place and businesses closing their doors, I too was wary and worried that sales in mine and my friends’ business might stop. Yet if I looked at my own behaviour, I, albeit more cautiously, was still spend...

You might be wondering: is there any point marketing right now? And you could be telling yourself: “no one is going to be buying”. Or even - “I feel bad marketing when I know people are struggling”. I hear you. When Covid-19 started impacting life here in Australia, with restrictions put in place and businesses closing their doors, I too was wary and worried that sales in mine and my friends’ business might stop. Yet if I looked at my own behaviour, I, albeit more cautiously, was still spend...

Joining me on the podcast today is Angela Henderson: a business coach for women, keynote speaker and podcaster who helps business owners from around the world have consistent 5-figure months and multiple 6-figure years... without burning out in the process. Her skills were honed at the helm of Finlee and Me, where she learned everything from branding, PR, sales funnels, email marketing, website, copy, SEO and more. She knows what it truly takes to have a strong brand, consistent sales, steady g...

Joining me on the podcast today is Angela Henderson: a business coach for women, keynote speaker and podcaster who helps business owners from around the world have consistent 5-figure months and multiple 6-figure years... without burning out in the process. Her skills were honed at the helm of Finlee and Me, where she learned everything from branding, PR, sales funnels, email marketing, website, copy, SEO and more. She knows what it truly takes to have a strong brand, consistent sales, steady g...

One of the questions I get asked the most when speaking at events and inside my own paid coaching communities is what the balance should be between personal and business content on social media.This is almost always followed up with “I’m a private person so I don’t want to share things about my personal life”. In this episode, I answer that question. Free Online Instagram Strategy Class If you want to turn your social media efforts into an effective strategy that actually grows your business,...

One of the questions I get asked the most when speaking at events and inside my own paid coaching communities is what the balance should be between personal and business content on social media.This is almost always followed up with “I’m a private person so I don’t want to share things about my personal life”. In this episode, I answer that question. Free Online Instagram Strategy Class If you want to turn your social media efforts into an effective strategy that actually grows your business,...

There’s no denying the power of social media as a small business owner. We all know it’s extremely powerful to build your brand, connect with existing and potential customers, and generate sales. If we look at Instagram in particular, after first discovering a brand 79% of people searched for more information, 65% of people visited that brand's website or app and 46% purchased from that brand online or offline. However, studies also link Instagram to anxiety and depression and even if it has be...

There’s no denying the power of social media as a small business owner. We all know it’s extremely powerful to build your brand, connect with existing and potential customers, and generate sales. If we look at Instagram in particular, after first discovering a brand 79% of people searched for more information, 65% of people visited that brand's website or app and 46% purchased from that brand online or offline. However, studies also link Instagram to anxiety and depression and even if it has be...

Tune in to this discussion with Melanie Miller of The Profit Lovers as she explains what Australian government support packages are available for small business owners and sole traders during the Covid-19 pandemic. Please note: This episode was recorded on 14th April 2020. The contents do not constitute legal or financial advice, are not intended to be a substitute for legal or financial advice and should not be relied upon as such. You should seek legal, financial or other professional advic...

Tune in to this discussion with Melanie Miller of The Profit Lovers as she explains what Australian government support packages are available for small business owners and sole traders during the Covid-19 pandemic. Please note: This episode was recorded on 14th April 2020. The contents do not constitute legal or financial advice, are not intended to be a substitute for legal or financial advice and should not be relied upon as such. You should seek legal, financial or other professional advic...

Today’s guest carved out her career by always being “on” and working relentless hours. But when a serious health condition forced her to slow down, what happened next? And what did this mean for how she went on to design her life and business? Angela Ceberano is the founder of public relations agency Flourish PR, with a team of more than 10 and clients across Australia in the entertainment, lifestyle, property and tech spaces. But after Ange was diagnosed with life threatening pneumonia in 201...

Today’s guest carved out her career by always being “on” and working relentless hours. But when a serious health condition forced her to slow down, what happened next? And what did this mean for how she went on to design her life and business? Angela Ceberano is the founder of public relations agency Flourish PR, with a team of more than 10 and clients across Australia in the entertainment, lifestyle, property and tech spaces. But after Ange was diagnosed with life threatening pneumonia in 201...

Right now, you might be wondering how you can adapt your business to thrive during the current Covid-19 pandemic. You may be mapping out ideas and making plans. But I want to show you how to start making sales sooner by validating your idea, and why selling before you create is the answer to success. In my online marketing coaching group The Modern Marketing Collective, many of our members are pivoting and creating new approaches to their business. Some are going from in person service offering...

Right now, you might be wondering how you can adapt your business to thrive during the current Covid-19 pandemic. You may be mapping out ideas and making plans. But I want to show you how to start making sales sooner by validating your idea, and why selling before you create is the answer to success. In my online marketing coaching group The Modern Marketing Collective, many of our members are pivoting and creating new approaches to their business. Some are going from in person service offering...

Join me as I share the learnings, challenges and wins I’ve had during March 2020. I discuss how Covid-19 has impacted my business, what I’m focussing on, and the mindset shift that’s helping me right now. Click the link in my Instagram bio @emilyosmond to register for the free online Instagram Workshop where you'll learn how to power your holistic online marketing strategy using the power of Instagram.

Join me as I share the learnings, challenges and wins I’ve had during March 2020. I discuss how Covid-19 has impacted my business, what I’m focussing on, and the mindset shift that’s helping me right now. Click the link in my Instagram bio @emilyosmond to register for the free online Instagram Workshop where you'll learn how to power your holistic online marketing strategy using the power of Instagram.

It’s true that other people’s success can sometimes bring out some not so positive feelings in us. I’ve certainly got stuck for far too long in anxiety and low self confidence after comparing myself to others. And even with the support of friends who remind us we shouldn’t compare ourselves to others, and that we are doing great, it can be hard to snap out of these feelings. BUT what if other people’s results didn’t impact how we feel about ourselves? And what if they actually helped us to ac...

It’s true that other people’s success can sometimes bring out some not so positive feelings in us. I’ve certainly got stuck for far too long in anxiety and low self confidence after comparing myself to others. And even with the support of friends who remind us we shouldn’t compare ourselves to others, and that we are doing great, it can be hard to snap out of these feelings. BUT what if other people’s results didn’t impact how we feel about ourselves? And what if they actually helped us to ac...

Welcome back to the show. I hope you’re holding up ok. If you haven’t, I encourage you to go back and listen to Episode 38: Navigating Covid-19 as small business owners for some strategies and approaches that we can use to navigate this time. I’m also sharing some tips and resources on my Instagram feed and Stories so come over and follow me @emilyosmond and don’t hesitate to reach out via message if you’d like me cover any questions you have. Today I’m bringing you a conversation that was reco...

Welcome back to the show. I hope you’re holding up ok. If you haven’t, I encourage you to go back and listen to Episode 38: Navigating Covid-19 as small business owners for some strategies and approaches that we can use to navigate this time. I’m also sharing some tips and resources on my Instagram feed and Stories so come over and follow me @emilyosmond and don’t hesitate to reach out via message if you’d like me cover any questions you have. Today I’m bringing you a conversation that was reco...

It’s time to quit waiting for permission. I know I’m guilty of looking around to check what others are doing before acting myself. Of holding back and waiting for others to go first to give me permission. Which can mean I sit on decisions spending so long trying to figure out what the right approach is based on others’ actions and opinions. And get stuck there swinging back and forth between options. But that’s not leadership. And not trusting myself. That’s not giving myself credit for m...

It’s time to quit waiting for permission. I know I’m guilty of looking around to check what others are doing before acting myself. Of holding back and waiting for others to go first to give me permission. Which can mean I sit on decisions spending so long trying to figure out what the right approach is based on others’ actions and opinions. And get stuck there swinging back and forth between options. But that’s not leadership. And not trusting myself. That’s not giving myself credit for m...

I recently saw someone write in a Facebook Group, “no one is going to be buying right now so I'm going to stop everything”. What that signals to me is her own mindset and her own belief rather than necessarily the reality. The fact that she is just going to stop all of her marketing, stop selling and close down her business because she believes that no one is going to buy from her right now. It is actually up to your customers whether they buy from you right now or not. Don’t make that decisio...