Episodes
Aug. 16, 2020
126 How to grow a Boutique Retail Store in a Small, Seasonal Town
Today I am sitting down with Claire Jordan, the owner of Kala House of Colour! Kala is one of the cutest, most unique retail shops in Downtown Bracebridge - offering shoppers a collection of colourful, handmade and environmentally-friendly home goods, clothing & gifts. Just picture a super “instagrammable” boutique shop & 10x it. That’s Kala! Claire Jordan, the founder and creative mind behind the shop, has curated the most incredible space, filled with ethically sourced products & unique fin...
Aug. 16, 2020
126 How to grow a Boutique Retail Store in a Small, Seasonal Town
Today I am sitting down with Claire Jordan, the owner of Kala House of Colour! Kala is one of the cutest, most unique retail shops in Downtown Bracebridge - offering shoppers a collection of colourful, handmade and environmentally-friendly home goods, clothing & gifts. Just picture a super “instagrammable” boutique shop & 10x it. That’s Kala! Claire Jordan, the founder and creative mind behind the shop, has curated the most incredible space, filled with ethically sourced products & unique fin...
Aug. 16, 2020
126 How to grow a Boutique Retail Store in a Small, Seasonal Town
Today I am sitting down with Claire Jordan, the owner of Kala House of Colour! Kala is one of the cutest, most unique retail shops in Downtown Bracebridge - offering shoppers a collection of colourful, handmade and environmentally-friendly home goods, clothing & gifts. Just picture a super “instagrammable” boutique shop & 10x it. That’s Kala! Claire Jordan, the founder and creative mind behind the shop, has curated the most incredible space, filled with ethically sourced products & unique fin...
Aug. 12, 2020
125 Top 3 Marketing Strategies to Implement ASAP in order to Stand Out on Social Media
Goal of this episode = Inspire you to make strategic choices that encourage an experience, position you differently than competitors & promote the shareability of your social media. The 3 strategies that I will discuss include... 1. Add an experiential element. 2. Do something (very) different & go hard on it. 3. Implement a strategic operational choice that compels people to share / talk about your business p.s. Whenever you’re ready, here are 3 ways that I can support you Join me on Ins...
Aug. 12, 2020
125 Top 3 Marketing Strategies to Implement ASAP in order to Stand Out on Social Media
Goal of this episode = Inspire you to make strategic choices that encourage an experience, position you differently than competitors & promote the shareability of your social media. The 3 strategies that I will discuss include... 1. Add an experiential element. 2. Do something (very) different & go hard on it. 3. Implement a strategic operational choice that compels people to share / talk about your business p.s. Whenever you’re ready, here are 3 ways that I can support you Join me on Ins...
Aug. 12, 2020
125 Top 3 Marketing Strategies to Implement ASAP in order to Stand Out on Social Media
Goal of this episode = Inspire you to make strategic choices that encourage an experience, position you differently than competitors & promote the shareability of your social media. The 3 strategies that I will discuss include... 1. Add an experiential element. 2. Do something (very) different & go hard on it. 3. Implement a strategic operational choice that compels people to share / talk about your business p.s. Whenever you’re ready, here are 3 ways that I can support you Join me on Ins...
Aug. 9, 2020
124 Moving Home to Re-Launch his Dad’s Business, Nielsen's Bicycles
Nielsen’s is a full service bike shop that was originally started by Matt’s Father, but in 2012 the shop closed indefinitely when his father Kurt was diagnosed with Parkinson’s Disease. Matt and Charlotte lived on the West Coast of Canada at the time, so they were not thinking about taking it over. Fast forward a few years, Charlotte was driving by the original locations of Nielsen’s Bicycles & she saw a “For Lease” sign hanging. She called Matt, immediately! The rest was history… Even though...
Aug. 9, 2020
124 Moving Home to Re-Launch his Dad’s Business, Nielsen's Bicycles
Nielsen’s is a full service bike shop that was originally started by Matt’s Father, but in 2012 the shop closed indefinitely when his father Kurt was diagnosed with Parkinson’s Disease. Matt and Charlotte lived on the West Coast of Canada at the time, so they were not thinking about taking it over. Fast forward a few years, Charlotte was driving by the original locations of Nielsen’s Bicycles & she saw a “For Lease” sign hanging. She called Matt, immediately! The rest was history… Even though...
Aug. 9, 2020
124 Moving Home to Re-Launch his Dad’s Business, Nielsen's Bicycles
Nielsen’s is a full service bike shop that was originally started by Matt’s Father, but in 2012 the shop closed indefinitely when his father Kurt was diagnosed with Parkinson’s Disease. Matt and Charlotte lived on the West Coast of Canada at the time, so they were not thinking about taking it over. Fast forward a few years, Charlotte was driving by the original locations of Nielsen’s Bicycles & she saw a “For Lease” sign hanging. She called Matt, immediately! The rest was history… Even though...
Aug. 5, 2020
123 How to turn 1 piece of content into 20 more!
Content marketing is vital to the success of your business, but as you probably know… it can be a full time job! Your daily to do list includes managing your pinterest, emailing list, podcast, blogging, creating content for your YouTube channel, posting to Twitter, etc. If you’re not careful, content marketing can take up to 80% of your time. But it doesn’t have to be this way! You have so many other hats to wear as a business owner. In today’s episode, I’m going to tell you how to re-purpose...
Aug. 5, 2020
123 How to turn 1 piece of content into 20 more!
Content marketing is vital to the success of your business, but as you probably know… it can be a full time job! Your daily to do list includes managing your pinterest, emailing list, podcast, blogging, creating content for your YouTube channel, posting to Twitter, etc. If you’re not careful, content marketing can take up to 80% of your time. But it doesn’t have to be this way! You have so many other hats to wear as a business owner. In today’s episode, I’m going to tell you how to re-purpose...
Aug. 5, 2020
123 How to turn 1 piece of content into 20 more!
Content marketing is vital to the success of your business, but as you probably know… it can be a full time job! Your daily to do list includes managing your pinterest, emailing list, podcast, blogging, creating content for your YouTube channel, posting to Twitter, etc. If you’re not careful, content marketing can take up to 80% of your time. But it doesn’t have to be this way! You have so many other hats to wear as a business owner. In today’s episode, I’m going to tell you how to re-purpose...
Aug. 2, 2020
122 Here comes the bride: The owner of 2 boutique retail stores gives us the real scoop!
LET’S GET TO KNOW TODAY’S GUEST, KRYSTAL DARLING! She is a Mama, a kick-ass entrepreneur of not 1 but 2 businesses, and she’s a lover of all things fashion - like seriously, her style is amazing and I wish I had her wardrobe. I first connected with Krystal while searching for my dream wedding dress - a quest that took me all the way to Bracebridge Ontario, since I knew her shop had the exact dress that I was searching for. It was so serendipitous & it just so happened, Dave and I had chosen a ...
Aug. 2, 2020
122 Here comes the bride: The owner of 2 boutique retail stores gives us the real scoop!
LET’S GET TO KNOW TODAY’S GUEST, KRYSTAL DARLING! She is a Mama, a kick-ass entrepreneur of not 1 but 2 businesses, and she’s a lover of all things fashion - like seriously, her style is amazing and I wish I had her wardrobe. I first connected with Krystal while searching for my dream wedding dress - a quest that took me all the way to Bracebridge Ontario, since I knew her shop had the exact dress that I was searching for. It was so serendipitous & it just so happened, Dave and I had chosen a ...
Aug. 2, 2020
122 Here comes the bride: The owner of 2 boutique retail stores gives us the real scoop!
LET’S GET TO KNOW TODAY’S GUEST, KRYSTAL DARLING! She is a Mama, a kick-ass entrepreneur of not 1 but 2 businesses, and she’s a lover of all things fashion - like seriously, her style is amazing and I wish I had her wardrobe. I first connected with Krystal while searching for my dream wedding dress - a quest that took me all the way to Bracebridge Ontario, since I knew her shop had the exact dress that I was searching for. It was so serendipitous & it just so happened, Dave and I had chosen a ...
July 29, 2020
121 How do YOU define Success?
In this mini episode with Kelsey, we'll chat about Success Strategies aka How We Win. Defined: It’s how we show up, contribute & create -while generating revenue & achieving all other success metrics. It looks different for everyone (how you define success in life & business) and it's important to know your metrics. Wanna know HOW WE WIN as visionaries? 1. We show up daily and get visible to our audiences 2. We believe in ourselves and work on our mindset each day 3. We don’t always abide...
July 29, 2020
121 How do YOU define Success?
In this mini episode with Kelsey, we'll chat about Success Strategies aka How We Win. Defined: It’s how we show up, contribute & create -while generating revenue & achieving all other success metrics. It looks different for everyone (how you define success in life & business) and it's important to know your metrics. Wanna know HOW WE WIN as visionaries? 1. We show up daily and get visible to our audiences 2. We believe in ourselves and work on our mindset each day 3. We don’t always abide...
July 29, 2020
121 How do YOU define Success?
In this mini episode with Kelsey, we'll chat about Success Strategies aka How We Win. Defined: It’s how we show up, contribute & create -while generating revenue & achieving all other success metrics. It looks different for everyone (how you define success in life & business) and it's important to know your metrics. Wanna know HOW WE WIN as visionaries? 1. We show up daily and get visible to our audiences 2. We believe in ourselves and work on our mindset each day 3. We don’t always abide...
July 26, 2020
120 Best Friends turned Multi-Passionate Business Partners
A SPECIAL 6-PART PODCAST SERIES IN PARTNERSHIP WITH THE TOWN OF BRACEBRIDGE, ONTARIO Featuring... Jed Corbeil & Curt Dunlop Co-Owners of The Griffin Gastropub & Events and Muskoka Natural Food Market IN THE HEART OF MUSKOKA, HOME TO SOME OF CANADA’S FINEST NATURE & COTTAGE ESCAPES, THERE LIES A TOWN CALLED BRACEBRIDGE. It’s a place you can come to create, to taste & to truly live. There’s nothing quite like it. Which is why I’m so excited to bring you a special 6 episode series in partnersh...
July 26, 2020
120 Best Friends turned Multi-Passionate Business Partners
A SPECIAL 6-PART PODCAST SERIES IN PARTNERSHIP WITH THE TOWN OF BRACEBRIDGE, ONTARIO Featuring... Jed Corbeil & Curt Dunlop Co-Owners of The Griffin Gastropub & Events and Muskoka Natural Food Market IN THE HEART OF MUSKOKA, HOME TO SOME OF CANADA’S FINEST NATURE & COTTAGE ESCAPES, THERE LIES A TOWN CALLED BRACEBRIDGE. It’s a place you can come to create, to taste & to truly live. There’s nothing quite like it. Which is why I’m so excited to bring you a special 6 episode series in partnersh...
July 26, 2020
120 Best Friends turned Multi-Passionate Business Partners
A SPECIAL 6-PART PODCAST SERIES IN PARTNERSHIP WITH THE TOWN OF BRACEBRIDGE, ONTARIO Featuring... Jed Corbeil & Curt Dunlop Co-Owners of The Griffin Gastropub & Events and Muskoka Natural Food Market IN THE HEART OF MUSKOKA, HOME TO SOME OF CANADA’S FINEST NATURE & COTTAGE ESCAPES, THERE LIES A TOWN CALLED BRACEBRIDGE. It’s a place you can come to create, to taste & to truly live. There’s nothing quite like it. Which is why I’m so excited to bring you a special 6 episode series in partnersh...