Episodes

In this episode of Worth Your Salt, Jennifer Orechwa sits down with Udo Erasmus, the visionary behind Total Health and Udo’s Choice, to explore his unique journey from humble beginnings to becoming a global leader in the wellness industry. Udo shares the pivotal moments that shaped his path, the strategies he used to build a thriving health empire, and invaluable advice for wellness entrepreneurs looking to follow in his footsteps. Whether you’re just starting out or looking to scale your supple...

In this episode of Worth Your Salt, host Jennifer Orechwa engages with Monica SanMiguel, the visionary founder of HueTrition, to explore the powerful intersection of HR and wellness business growth. Monica shares her journey from launching a successful nutrition platform to expanding her services to include comprehensive HR consulting tailored specifically for wellness-focused enterprises. This episode dives deep into how employer branding can attract top talent and boost practice growth. Monica...

In this episode of “Worth Your Salt,” Jennifer Orechwa sits down with Solita Roberts, founder of “Style to Impact,” to discuss the transformative power of wardrobe choices for health and wellness practitioners. Solita shares her journey from the finance industry to style coaching, emphasizing how intentional clothing choices can elevate professional presence, build trust, and enhance credibility. She also discusses the importance of developing a signature style that aligns with personal brand va...

In this essential episode of Worth Your Salt, host Jennifer Orechwa takes you on a fast-paced journey through the shifting health and wellness landscape and talks about whathealth & wellness practitioners must do now to scale and thrive. Wellness practitioners are facing new challenges—rising costs, discerning clients, and a growing demand for clinically proven solutions. Jennifer dives into three transformative strategies that will help you not just survive but thrive in these changing times. ...

Are you a wellness practitioner feeling overwhelmed by the constant hustle of running your business? Do you find yourself stuck on the income rollercoaster, struggling to meet your goals despite your passion and dedication? If this sounds familiar, you’re going to love our latest podcast episode where host Jennifer Orechwa talks with Joanna Sapir, a seasoned wellness business coach who has mastered the art of transforming chaotic practices into thriving, profitable businesses. Joanna shares her...

In this episode of “Worth Your Salt,” host Jennifer Orechwa sits down with Arvell Craig, nationally recognized speaker and expert in AI and marketing. Arvell is the author of “The AI Strategy Playbook: 21 Marketing Plays for Cutting Costs, Increasing Performance, and Speeding up AI Adoption.” With his extensive experience and passion for helping businesses leverage breakthrough technologies, Arvell provides valuable insights into how health and wellness practitioners can use AI to transform thei...

From the outside looking in, the growth of The Winchester Spa & Salon might look easy. They’ve gone from mere glam to greatness, having doubled or even tripled year over year, and done it with such grace, all you see is a swan gliding across the surface. But underneath, they are paddling like crazy to make it all seem effortless! Behind the phenomenal success of scaling a spa & salon is Dayna Nyman, the Business and Marketing Director of the Winchester Spa & Salon, who combines her industry upbr...

In the wellness space, there are often multiple solutions to any health challenge your clients may face. Getting noticed online for your unique approach and solution can be incredibly difficult. Enter Greg Brooks, co-founder of SearchTides and a leading authority in SEO. On this episode of Worth Your Salt, Greg shares why SEO is crucial for wellness businesses, and offers outstanding insights into navigating the ever-evolving landscape of online search – including how to take AI into account. Fr...

Even if you’ve done all the right things to drive visitors to your website, converting website visits into actual customers can be an ongoing struggle. I sat down with Brent Nygard from Celebration Marketing to uncover a game-changing solution to this very problem. His company, Celebration Marketing blends old-school direct mail with digital marketing savvy to turn online visits into in-person customers for brick-and-mortar wellness practices. Brent’s journey into this space is nothing short of ...

Today, people are focusing on their well-being and longevity more than ever… which means the health & wellness the marketplace has become really crowded. Like you, every practitioner is looking for effective ways to scale, and in this episode of the Worth Your Salt podcast, host Jennifer Orechwa helps you discover actionable strategies to expand your reach, impact, and profitability – without compromising your authenticity. Jennifer welcomes a true visionary in the wellness industry, Cate Still...

Our comfort zones may feel like cozy cocoons, but what if breaking free could lead to deeper engagement with your prospective clients? On this episode of Worth Your Salt, we’re talking about how you can overcome your hesitancy to connect with strangers to build meaningful connections and genuine community interactions. And who better to guide us through this journey than MK Stahl, the dynamic force behind audience engagement at Fit Body Boot Camp. As the Community Manager for over 250 Fit Body l...

Building authority in health and wellness takes time and dedication. Dr. Anna Marie Frank has given both in pursuit of her mission to remove the stigma around mental health and help us all upgrade our brains and our biology! After over 150 episodes of her podcast, “Happy Whole You,” Anna Marie is sharing her insight into how you can confidently and consistently share your expertise to make an even more meaningful impact. As an entrepreneur, author, speaker, and advocate for holistic well-being, ...

If the only paid ads you’ve used to promote your wellness business were on social media, you could be missing out on a huge opportunity! Mary Ann Pruitt, President and CEO of Mosaic Media is here to share how you can maximize your visibility with targeted media buying. You may be thinking that traditional channels are outdated or too expensive, but Mary Ann offers practical advice that will empower you to jump into TV, radio, print, and digital with confidence! Go beyond the obvious social media...

Are you capable of more, but feel like you’re somehow being held back? According to Mindset Performance expert Jarrod Haning, you’re only one thought away from your next big breakthrough! If you’re working hard, but not seeing the success you KNOW you’re capable of, maybe more effort isn’t the solution. By mapping out your blindspots and thinking patterns, you can quickly see which moves will optimize your efforts. Dive into the world of mindset coaching for entrepreneurs as we explore how to cu...

Visionary founder Micah Mitchell is an expert in membership sites, online course creation and automation. In this episode of Worth Your Salt, Micah explains how scaling with online memberships is possible using Memberium. As the platform reaches its 10th birthday this year, Micah has perfected what it takes to succeed in sharing your expertise with a wider audience. You’re going to discover how a membership site can transform your practice, engage your audience, and boost your bottom line with r...

Having the confidence to make decisions about finances for a wellness business comes from sound knowledge and advice. When you need to go deeper than the historical knowledge your bookkeeper or CPA can provide, it may be time to consider enlisting the skills of a fractional Chief Financial Officer. Today, on Worth Your Salt, Kyle Smith, co-partner at Strata Cloud Accountants, shares his invaluable insight into how to use KPIs to achieve your goals and when it might be time for a CFO Here’s some...

As an established doctor of Chiropractic, Dr. Mike McIntyre inherently understands the challenges of marketing and growing a business in the health & wellness space. While many chiropractors will tell you that word-of-mouth referrals and local networking are their best sources for new patients, Dr. Mike has taken these networking concepts to a level about which most practitioners can only dream! Discover the fascinating journey of how Dr. Mike has harnessed the power of local networking to not o...

We talk a lot about authenticity on Worth Your Salt, and doula, educator and entrepreneur Bianca Sprague is authentic in that remarkable way that only someone who truly knows herself can be! As the founder of bebo mia, Bianca has built a remarkable community and established a community-driven brand. Gain valuable insights into how Bianca has emphasized inclusivity, grown a network of highly trained doulas, taught effective service business management, and empowered her students and her communit...

In the world of entrepreneurship, few names resonate as strongly as Clate Mask’s. As the CEO and co-founder of Keap software for business automation, Clate carved a unique path over the past two decades, transforming Keap into a powerhouse resource for small business owners. Clate’s entrepreneurial journey is at once both remarkable and entirely relatable. In this episode of Worth Your Salt, Clate shares invaluable insights gained from his extensive experience, offering a raw and real peek into ...

Your passion inspires your health and wellness work. But the day-to-day chores of running your business can drain the joy out of it. Hiring someone to run your operations can be expensive, time consuming and really hit-or-miss when it comes to success. But there is a better way! Teri Clanton is a Certified Director of Operations, dedicated to helping health and wellness practitioners succeed. Teri’s company, Wellness Business Services, provides the attention to detail every practice needs to run...

Today on Worth Your Salt, I’m thrilled to be sitting down with the brilliant Lindsey Ardmore, the powerhouse behind Automation Foundations, Masterclass Magic, and more! Now, if you’re in health and wellness and you’ve ever thought about building an online course or offering an online membership, Lindsey’s brain is the one you want to help! We talked about what it takes to build a thriving online business and how Lindsey has helped so many entrepreneurs do just that, again and again! This episode...

Join us for a deep dive with Dr. Don Carlock on how he’s developing a national standard of practice in Chiropractic with his groundbreaking BPR Method. If you’ve ever looked at the systems and processes by which you serve people and thought that others should know how to do it that way, too, you’ll be fascinated by Dr. Carlock’s journey and vision. From years in the industry and getting to know is own true purpose, Dr. Carlock developed strategies that addressed his professional success – and hi...

If you’ve ever struggled to optimize and scale your health and wellness practice, learn about a powerful tool you may not have realized you needed: virtual assistants! Barbara Turley, founder of The Virtual Hub, is on a mission to eradicate business overwhelm and supercharge growth for professionals like you. Barbara shares valuable insight on how virtual assistants can transform your practice, from streamlining administrative tasks to enhancing digital marketing and more. Join us for a game-cha...

In this inspiring episode of the Worth Your Salt podcast, host Jennifer Orechwa brings us the story of Amanda Wright, and talks with Amanda about what it takes to succeed as a CrossFit owner. Discover the incredible narrative of how CrossFit became not only a fitness regimen but a lifeline for Amanda, guiding her through sobriety, weight loss, and a complete health overhaul. In 2021, she took the reins of CrossFit Lanier in Cumming, Georgia, marking the beginning of a challenging yet profoundly...