Episodes

Do you think it’s difficult or complicated to get media coverage to help increase your company’s visibility in the marketplace? Hold on tight because you’re about to discover the keys to reaching journalists, reporters, televisions and major news websites! Today, we’re sharing how it’s not only easy but affordable to issue a press release that gets you noticed. Mickie Kennedy, the visionary founder of eReleases.com is sharing how he’s spent the last 24 years developing a system and a process tha...

Differentiating yourself in the crowded health and wellness space is a challenge, but my guests today are helping us all be a little more authentic – a little more human – in how we connect with others. Chris and Joanna Osmond, co-founders of The Human Words Project are bringing attention back to the imperfect perfection of words generated by real people. Listen as we discuss the influence of AI, the subtle nuances of human emotion in connecting with your community, and why Dr. Osmond carries hi...

If you know (like, really know) that social media has gotten out of hand, today’s Worth Your Salt guest, Annie Schiffmann of Downstage Media is the voice of sanity you’re looking for. With a new framework to help you put out content faster, free up time, and build your brand, Annie’s new book, Simple Social Media explains the PAGER method that will help you create more content in less time and avoid burnout. Annie’s PAGER method is a repeatable strategy that works for any brand, on any platform ...

In this blueprint for podcast success, explore why hosting your own podcast can be a game-changer for promoting your health or wellness business! Today, Jake Mowery, Brand Strategist for Salt Marketing interviews Jennifer Orechwa, host of Worth Your Salt and former host of the award-winning ProjectHR podcast (100+ episodes) about how podcasting can work for you. Discover the unique benefits of podcasting as a marketing tool and a platform for building your brand’s authority in the industry. We p...

In our increasingly health-conscious world, clients are constantly seeking holistic solutions to achieve their wellness goals, be it in fitness, yoga, therapy, aesthetics, chiropractic care, or any other field. And that’s where our esteemed guest, Frank Davis of Optivida Health, comes in. Frank’s journey is one that beautifully exemplifies the transformational potential of integrating wellness-based products into your practice. Optivida Health provides superior products that are designed to addr...

Today, we’re flipping the script on Worth Your Salt, and interviewing our host! Marketing Strategist and StoryBrand Certified Guide Jennifer Orechwa dives deep into this powerful 7-part framework, revealing how it can be a game-changer for businesses like yours. You’ll learn how the right messaging and brand voice can position your business for success. You’ll gain practical insights into crafting a unique and compelling message, and understand why working with a certified StoryBrand guide is es...

If you’ve been practicing in the health or wellness space for awhile, it may be time to go back to school for some inspiration! Today, we’re diving into the dynamic world of chiropractic marketing and how it’s evolving through university education. Ronald G Ware, Assistant Professor at Life University specializes in teaching marketing to chiropractic and wellness students, and he’s sharing invaluable insights to inspire both seasoned practitioners and newcomers to re-energize their marketing str...

When you think of Charleston, South Carolina, the first thing that comes to mind probably isn’t the healthy meal options! In a place where fried food is a staple and a meal isn’t complete without cornbread, Joy Wunrow is working to change that with her Project Lean Nation franchise. Today we’re talking with her about what it’s like to be a franchisee in the health and wellness industry, and the savvy business and marketing strategies she’s employed to succeed. So join us, ya’ll for insight into ...

It’s no secret that being an entrepreneur in the health and wellness industry is something that requires an incredible amount of tenacity and perseverance that requires building resilience. Your business can be a lonely place and surrounding yourself with inspiration can make a world of difference! Today’s guest, Jenn Drummond is remarkable woman who has conquered the world’s seven second summits and recently became a World Record Holder. But her journey goes far beyond mountaineering; it’s a te...

If you’ve ever entertained the idea of a working life of husband and wife, it’s likely a number of obstacles came to mind… maybe communication challenges, conflicting work styles or difficulty separating work and personal lives. But there are couples who have found unexpected synergies in their skills, elevating their ventures to new heights, and this is especially true in health and wellness, where we often find our combined passions can do so much good in the world! Today on Worth Your Salt, w...

If you’re the kind of health and wellness pro that loves building relationships, podcast guesting may be the perfect way to help you grow and scale. But getting on other people’s podcasts can be daunting if you don’t know where to begin. With his powerful “Five P’s” framework, Dustin Reichman of Simple Success Coaching is going to make it easy for you to connect with a wider audience to build your following – and your business! Today, Dustin explains how you can pitch a podcast host, how to prep...

One of the most challenging aspects of growing a business is hiring the right people, and building a team and strong company culture that supports that growth. Despite the fact that a wealth of information exists on this topic, health and wellness practitioners face unique struggles, often operating with unique missions and smaller teams. The road to assembling – and retaining – a successful team in this industry can be filled with roadblocks that demand creative and adaptable solutions. Today, ...

If you’ve never heard of the Profit First method, it’s an approach to cash flow management that helps entrepreneurs ensure they make a profit and are paid.. Originally published back in 2014, Mike Michalowicz’s groundbreaking book, “Profit First” promised to help us transform our businesses “from a cash-eating monster into a money-making machine” Now, in “Profit First for Chiropractors,” this method is tailored to address the specific financial challenges faced by health and wellness practitione...

Do you ever look at your website and just feel like it is kind of “meh”? The information is all there, but it isn’t actually doing what you NEED it to do. Sarah Juliusson, The Website Doula, has helped hundreds of health & wellness pros launch smart, strategic websites that attract dream clients. For practitioners who are just getting started or those who need to reignite their online presence, Sarah explains how the right messaging and design helps your ideal clients recognize you as their perf...

We hear a lot of entrepreneurs say “I know I should start a blog, but….” I don’t have time, I don’t have the energy, it sounds like too much work, I don’t know what to write about…” and with the huge variety of other content mediums now available, a blog can seem like an endless task for which you might never see the ROI you’re seeking. This led us to ask the question: Is Blogging Dead? Today, Salt Marketing’s Lead Content Strategist Taylor Perry helps guide you in discovering if a blog should p...

If you’ve ever been faced with building out your own website, you may have felt trapped between two options: doing it yourself, using an inflexible website-builder that might not serve your needs long-term or investing in a custom website that might or might not turn out to be cost-effective. Now, there’s a new option in the marketplace that can meet the needs of health and wellness practitioners who are in this in-between stage. Today on Worth Your Salt, Vivienne Wagner of WebWiskee explains: ...

Remember when mastering search engine optimization was relatively straightforward? You just needed to create helpful content, target specific keywords, earn backlinks from reputable sources, and voilà, new clients would flock to your website! But times have changed, and now artificial intelligence has taken the stage, impacting everything, including SEO. We’re at starting line of a whole new search engine game, where AI is assisting and focusing intensely on user intent. The exciting part is tha...

Going it alone in health and wellness is a tough road. While you may have a network of industry contacts, forming network alliances to grow your practice can provide a wealth of resources and benefits. When you can lean in to the training and tools an alliance can provide, it can free you up to focus on the work. Joining us today to help us understand the benefits of a community that provides a sustainable operational model is Laura Dantoni, Executive Director of Greensboro, North Carolina’s Gat...

Have you ever lost your groove as a business owner? Once your health or wellness business is established, it can be easy to lose the momentum you once had, that passion for growth that made you start your business in the first place. That’s when you know that it’s time to enlist some help! Joining us today to help us get re-inspired and fired up is Jessica Scully, Owner, Blogger, Recipe Creator Extraordinaire at Paleo Scaleo. Jessica has been down this road and back again and today, she’s sharin...

Hiring a marketing agency can save you money, time, and lead to success by giving you access to professionals who know the industry inside and out. Rather than having to hire an in-house team of marketers with different skills, an agency can provide all of these services as part of their package. On top of that, agencies have experience with multiple clients and industries so they are more likely to come up with innovative solutions that could give your business an edge over the competition. So ...

Today, we’re talking about how you can get started with a content strategy for your business. We’ll talk about what a content strategy is – and what it isn’t – and why you need one, no matter how frequent or in-depth your content may be! We’re also going to jump into a few actionable steps to make your content strategy the engine behind your authority in the marketplace. You’re going to walk away with a ton of new ideas to scale your business! You’ll learn: Three rules for great content develop...

Today we’re talking about a challenge we hear often from health and wellness practitioners, and that’s that DIY isn’t helping you grow. It’s a very common complaint in this industry, because we get into it to help people, and think if we just share our passion, people will naturally gravitate towards us. But that’s not always the case, so we’ve come up with five secrets to growth, specifically in the health and wellness industry that can get you out of that rut!So buckle up because we’re coverin...

Today we’re talking about what – for some in the health and wellness industry – is a sore subject – paid advertising! So many practitioners just start shelling out cash because paid sounds like a silver bullet and then become quickly frustrated because those instant results don’t come. There’s a time and a place to turn to paid, but we’re going to save you what may be thousands of dollars by talking about what you need to know about Pay Per Click advertising. Let’s dive into the ROI on organic a...

Hey Shakers, and welcome to Worth Your Salt, the podcast that shakes up your marketing game in the health and wellness industry. Join us as we dive into the trends, tools, and resources for not only fitness and nutrition companies, but also for organizations that focus on overall physical and mental health and appearance.So today we’re talking about a challenge we hear often from health and wellness practitioners, and that’s the complaint that we’re doing, everything we can think of, and we are ...