Episodes

262
Nov. 24, 2024

262: Manners-First Sales Emails with Sam McKenna

https://youtu.be/4KzOOovNfSQ Sam McKenna, Founder of #samsales Consulting, is driven by a mission to elevate the sales profession through manners-first sales emails, authentic connections, and using her platform for positive impact. We learn about Sam’s journey to redefine sales, focusing on her Impact First Email Framework, a six-step methodology for crafting personalized and effective outreach. The framework includes creating unique, recipient-specific subject lines, using authentic preview t...
261
Nov. 24, 2024

261: Become Scenario Smart with Laszlo Balassy

https://youtu.be/9KhyJgt2mic Laszlo Balassy, CEO of ActiveGraf, is driven by a mission to help businesses become scenario smart, enabling faster, smarter decisions through real-time analytics and democratized data visualization. We discuss the ActiveGraf Framework, a tool designed to align strategic objectives, identify key drivers, and enable dynamic, interactive models to accelerate decision-making and reduce sales cycles. Laszlo shares impactful use cases, such as shortening a global softwar...
260
Nov. 21, 2024

260: Making RAPID decisions with David Snider

https://youtu.be/RbUroiKBLSs David Snider, Founder and CEO of Harness Wealth, is driven by a mission to help clients build financial confidence while making rapid decisions with clarity through modernized, tailored advisory solutions. We learn about David’s journey from aspiring politician to private equity professional, and ultimately to entrepreneur. He explains the RAPID Framework—Recommend, Agree, Perform, Input, and Decide—a decision-making process he applies to foster collaboration and cl...
259
Nov. 18, 2024

259: Innovate to Success with Nick Jain

https://youtu.be/T-aI91UGCWw Nick Jain, CEO of IdeaScale, is driven by a mission to help organizations innovate to success by democratizing innovation, enabling them to crowdsource and rank ideas from their entire ecosystem. We learn about Nick’s journey from growing up in India and building a career in private equity to leading IdeaScale, the largest innovation-focused software company globally. He explains the ICE Framework—Innovate, Collaborate, and Execute—a philosophy and process that enco...
258
Nov. 10, 2024

258: Stop the Crazy Waste with Ron Crabtree

https://youtu.be/bwd1bPIT3KA Ron Crabtree, CEO of MetaExperts, is driven by a mission to stop waste in organizations by addressing digital transformation, labor shortages, and operational excellence. We learn about Ron’s journey in supporting businesses, especially in manufacturing, to navigate these critical issues. He explains his framework for transformation, focusing on three pillars: digital transformation with practical applications of AI and automation, workforce development to address l...
257
Nov. 7, 2024

257: Leverage AI-Generated Personas with Cary Lawrence

https://youtu.be/bohMQ4yRp6Q Cary Lawrence, CEO of Decile, is driven by a passion for decoding human behavior to help businesses market to AI-generated avatars, build loyalty, and drive growth through data. We discuss Cary’s four-step framework for customer engagement: collecting first-party data, identifying high-value customers, tailoring customer journeys, and tracking behaviors over time. She explains how Decile leverages AI to create detailed marketing personas, allowing brands to engage c...
256
Nov. 7, 2024

256: Drive Project Efficiency with Christian Espinosa

https://youtu.be/5BYS4BIBBk0 Christian Espinosa, Founder and CEO of Blue Goat Cyber, is driven by a mission to ensure medical device security while helping his team drive project efficiency through innovative compensation structures. We learn about Christian’s journey from overcoming a life-threatening health scare to founding Blue Goat Cyber, focusing on medical device cybersecurity. He explains his approach to designing security into medical devices from the start, rather than trying to fix i...
255
Oct. 28, 2024

255: Get Your Head Right First with Janet Metzger

https://youtu.be/jjgNbq0UbPA Janet Metzger, Business Strategist and Network Marketing Expert, is driven by her desire to help others achieve success by focusing on simplicity and consistency, and by always getting your head right first to stay motivated and clear. We learn about Janet’s journey from corporate executive to expert in network marketing, where she now mentors others in achieving their business goals. She explains her simple and structured success formula, which includes building co...
254
Oct. 28, 2024

254: Tap AI to Democratize Your Business with Jeff Berkowitz

https://youtu.be/NJrdj5UTu98 Jeff Berkowitz, co-founder and CEO of Delve Deep Learning, is driven by his passion to help businesses clone themselves into an AI, enabling them to navigate complexities and create prosperity through innovation. We learn about Jeff’s journey from politics and public affairs to launching Delve Deep Learning, an AI-native company revolutionizing public affairs intelligence. He explains his AI Innovation Process, which includes training AI to be your intern, testing a...
253
Oct. 28, 2024

253: Rekindle Your Growth with Ryan Kauth

https://youtu.be/UYCjT5YBTHs Ryan Kauth, Business Coach, Facilitator, and Coleman Chair in Entrepreneurship at Marquette University, is driven by his mission to rekindle growth in family enterprises and serial founder-led businesses by helping owners develop strategic leadership. We learn about Ryan’s journey from educator to business coach, working with family business owners and serial entrepreneurs to overcome growth plateaus and succession challenges. Ryan explains his five-category framewo...
252
Oct. 15, 2024

252: Execute Like Hell in 45 Days with Peter Santry and Summit OS®

https://youtu.be/QR9oaNhtxyg Peter Santry, Summit OS Guide and Value Builder Licensee, is driven by a mission to help leadership teams execute like hell in 45 days, aligning their core business strategies to achieve rapid growth and profitability. We discuss the Core Business Lens™ tool, which helps companies identify their key strengths, most profitable customers, and core competencies. Peter explains how this tool allows businesses to sharpen their focus and drive profitability by narrowing i...
251
Oct. 15, 2024

251: Multiply Who You Are with David Achata

https://youtu.be/PNqjNp2YGFA David Achata, Founder of Achata Coaching, Inc., is driven by his mission to help leaders multiply the best of who they are by fostering self-awareness and intentional growth. We learn about David’s journey from high-energy workaholic to leadership coach, shaped by personal challenges and a deep desire to help others become healthier, more effective leaders. The guest explains his Four Disciplines of Retreating framework, which includes going away alone, with a guide...
250
Oct. 6, 2024

250: Accelerate Tech Growth with Reggie James

https://youtu.be/sIyideof-rw Reggie James, Founder of Digital Clarity, is driven by his passion to accelerate tech growth by sharing his experiences—both successes and failures—to help technology leaders achieve sustainable business growth. We discuss the Revenue Acceleration Framework, which includes four key steps: Diagnose, Workshop, Strategize, and Execute. Reggie explains how this framework helps companies identify bottlenecks, craft actionable strategies, and achieve sustainable growth. H...
249
Oct. 6, 2024

249: Debrief Daily with Christian Boucousis

https://youtu.be/9Oxw0Qr6LXI Christian Boucousis, CEO of Afterburner, is driven by a mission to bring the fighter pilot mindset into business, helping leaders debrief daily and achieve high-impact performance through structured reflection and action. We discuss the ORCA Debrief framework, which consists of Objective, Result, Cause, and Action. This framework allows teams to expand their comfort zones and improve performance by focusing on small, actionable steps and learning from each experienc...
248
Sept. 28, 2024

248: Converse Expertly to Connect with Sayre Darling

https://youtu.be/-hT2KboO_Gw Sayre Darling, a business coach and strategic advisor, is driven by her passion to help leaders converse expertly to connect and foster meaningful relationships. We learn about the difference between transactional business communications and true conversations, emphasizing how the latter fosters stronger connections, builds trust, and creates energy. Sayre introduces her 4-step Communication Framework, which encourages a shift from corporate jargon and rigid communi...
247
Sept. 28, 2024

247: Develop a Startup With Bo Abrams

https://youtu.be/kpZMVdbBZ7U Bo Abrams, Co-Founder of Kommu, is passionate about creating solutions that empower people to develop a startup and share their homes with trusted friends and communities. We discuss his Marketplace Blueprint framework, which includes recognizing a personal problem, evaluating its impact on others, researching competitors, identifying gaps, and developing a viable business plan. Bo highlights how his own frustrations with the affordability of short-term rentals insp...
246
Sept. 23, 2024

246: Publish Your Book Like a Pro with Michele DeFilippo

https://youtu.be/7HzvVqXWJ6g Michele DeFilippo, Founder of 1106 Design, is driven by a passion to help authors publish their books like a pro by correcting misinformation about self-publishing and offering professional guidance. We learn about Michele’s Professional Publishing Blueprint, which includes structural editing, copyediting, cover design, typesetting, proofreading, and the final print and e-book launch. She explains how this framework helps authors produce books that meet traditional ...
245
Sept. 23, 2024

245: Make IT Your Bi*ch with Lenny Giller

https://youtu.be/hTWe0UiBLfk Lenny Giller, Principal and Visionary Leader of Reliable Technology Services, Inc., is driven by a passion for helping businesses make IT their bi*ch by achieving their goals and enhancing their success through technology. We learn about Lenny’s RTS Account Management Framework, which helps clients by setting communication expectations, understanding their goals, tracking performance KPIs, holding them accountable, and using technology strategically. He emphasizes t...
244
Sept. 23, 2024

244: Compress Time with Eddie Speed

https://youtu.be/O1mkC1OhM6Y Eddie Speed, Owner of Colonial Note Funding Group and Founder and President of NoteSchool, is driven by a passion to help people compress time by teaching them how to invest in mortgage notes effectively. We learn about Eddie’s journey from entering the note investing industry at a young age to becoming a leading expert. He explains his framework for evaluating mortgage notes, which focuses on assessing credit, qualifications, and property type. Eddie emphasizes the...
243
Sept. 23, 2024

243: Scale Your eCommerce Portal with Ethan Giffin

https://youtu.be/fyf-eGIJcfI Ethan Giffin, Founder and CEO of Groove Commerce, is driven by a passion to help businesses scale their eCommerce portal by solving complex challenges through data-driven solutions. Sessions, Orders, Revenue, Average Order Value, and Conversion Rate. This framework helps businesses track their success and optimize their online presence. He also emphasizes the importance of leveraging these metrics to drive growth and offers practical strategies for improving website...
242
Sept. 23, 2024

242: Run Great Meetings With Thomas Rechtien

https://youtu.be/ZI8nMFLWOJQ Thomas Rechtien, President of Nance Steel Sales LLC is driven by a passion to help people become the best versions of themselves and run great meetings that drive impactful results. We learn about Thomas’s framework, which helps leaders foster trust, improve communication, and drive results in their organizations. He emphasizes the importance of well-run meetings in achieving better team dynamics and organizational success, offering practical strategies for leaders ...
241
Aug. 31, 2024

241: Still Your Lizard Brain with Steve Scanlon

https://youtu.be/NdMFFzx8SC8 Steve Scanlon, CEO and Co-Founder of Rewire, Inc., is passionate about helping still your lizard brain and achieve authentic transformation through neuroplasticity. We discuss his REWIRE framework, which includes Rest, Enjoy, Wellness, Integrate, Release, and Execute. Steve emphasizes the importance of stilling the lizard brain, a concept he explores in his book, Still The Lizard, to transcend survival mode and foster sustainable positive change. His insights on the...
240
Aug. 31, 2024

240: Make the Machines Get You with Jason Barnard

https://youtu.be/OI_-jRvg7sM Jason Barnard, Founder and CEO of Kalicube, is driven by a passion to help “make the machines get you” by controlling how search engines and AI platforms perceive and represent you online. We learn about Jason’s transformation from being known as a cartoon blue dog to becoming a recognized digital marketing expert. He explains his Kalicube Process, a three-phase framework that includes Understandability, Credibility, and Deliverability. This process helps people and...
239
Aug. 25, 2024

239: Sell Your Product on Amazon with Mike Begg

https://youtu.be/6cO_TMCZnXw Mike Begg, Co-Founder and CEO of AMZ Advisers, is passionate about helping you sell your product on Amazon with expert strategies. We discuss his Amazon Funnel Framework, which includes studying the ranking algorithm, building your funnel, and advertising strategically. Mike emphasizes the importance of bottom-of-the-funnel strategies to maximize conversions before expanding marketing efforts. His insights on optimizing product listings, obtaining reviews, and comp...