What It Means: A Forrester Podcast
Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.
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Recent Episodes
The Time Is Right For A Federal CCO
We’re making a call: The Biden administration should create a federal chief customer officer role. VP and Principal Analyst Rick Parrish joins to...
How Customer Service Will Evolve In 2021
The upheavals of 2020 forced customer service organizations to rapidly shift their operations. But which changes will become permanent? Explore the...
Reaching Beyond Delight In Customer Journeys
Customer experience professionals often believe that delight is the ultimate emotional goal of every customer journey. In this episode of What It Means,...
The State Of Consumer Trust
Is consumer trust disappearing? Join Senior Analyst Anjali Lai to explore why trust isn’t going away. Instead, it’s being earned in new ways and...
The Future Of B2B Sales: More Personalized And Process-Driven
COVID-19 accelerated changes that were already underway in B2B sales — and Vice President and Group Director Phil Harrell says there’s no turning...
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