What It Means: A Forrester Podcast

Recent Episodes

Forrester Predictions Roundup: Explore The Trends That Will Define 2021

Posted December 31, 2020 • 00:18:58

As you prepare your plans for the new year, Forrester analysts review their top predictions for IT, marketing, sales, and CX professionals in this special...

How Manufacturing Will Get Smarter In 2021

Posted December 17, 2020 • 00:28:58

In 2021, manufacturing firms will accelerate the use of technologies that helped them through the pandemic. Principal Analyst Paul Miller provides a...

European Predictions 2021: Regulators Prioritize AI And Remote Work

Posted December 10, 2020 • 00:27:03

The year ahead will bring new regulatory frameworks, UK data chaos, and a shift in attitude toward remote work in the EU. VP and Group Director Laura...

CX Predictions 2021: Design For Consumer Trust

Posted December 3, 2020 • 00:23:03

Consumer trust has always been important. But for 2021, consumer trust is underlined and bolded — nothing is more important for a brand’s survival....

Big Risks Are The Safest Option For B2C Marketing In 2021

Posted November 19, 2020 • 00:29:05

The tumult of 2020 has turned yesterday’s marketing best practices into today’s imperatives. Explore our B2C marketing predictions in this What...