What It Means: A Forrester Podcast

Recent Episodes

The Role Of Technical Debt In The New Normal

Posted October 8, 2020 • 00:37:19

Is the big push to digital transformation the end of technical debt? In this episode, VP and Principal Analyst Brian Hopkins discusses the issue in...

How B2B Marketing Leaders Can Plan For The Unpredictable

Posted October 1, 2020 • 00:28:34

How do you proactively plan at a time when so little is certain? On this week’s What It Means, Vice President and Research Director Jennifer Ross...

The “Next Normal” For Sales Will Be Data-Driven

Posted September 24, 2020 • 00:24:39

As sales leaders plan for 2021, leaning into data and insights will be key to success. Vice President and Research Director Mike Pregler explains why...

Lessons From The Pandemic For B2B Sales And Marketing Leaders

Posted September 17, 2020 • 00:24:41

By disrupting familiar ways of working, the pandemic has forced B2B sales and marketing leaders to reprioritize and reflect. In this discussion of key...

How To Successfully Pivot To Virtual Events

Posted September 10, 2020 • 00:29:52

The pandemic has forced companies (including Forrester) to take planned in-person events virtual. What’s needed to make virtual events a success,...