What It Means: A Forrester Podcast

Recent Episodes

The High Cost Of Cutting Marketing Budgets Now

Posted August 6, 2020 • 00:27:09

Marketing resources can be easy targets in an economic downturn. Yet these cuts are shortsighted and put companies on weaker footing long-term, say...

The Future Of Empowered Customers

Posted July 30, 2020 • 00:33:54

What’s not changing: the five key dimensions of customer empowerment. What is changing: empowered customers’ desires. Dive deep into the shifting...

How CIOs Can Build The IT Organization Of The Future

Posted July 23, 2020 • 00:27:57

Increased focus on customer and employee experience will change how CIOs structure their IT organizations. In this episode of What It Means, Principal...

CMOs Face Difficult Agency Decisions

Posted July 16, 2020 • 00:34:43

The coronavirus pandemic has forced many firms to drastically cut marketing spending and reevaluate their agency relationships. In this episode of What...

Will COVID-19 Change Virtual Care Forever?

Posted July 9, 2020 • 00:27:15

Virtual care is not a new concept, but the COVID-19 pandemic has driven a dramatic surge in adoption. In this episode of What It Means, Senior Analyst...