What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

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Recent Episodes

The Future Of Work Starts Now

Posted May 28, 202000:40:13

The coronavirus pandemic has dramatically accelerated many of the trends that will define the future of work. In this episode of What It Means, Vice...

What B2B Buyers Want

Posted May 21, 202000:24:26

Today’s B2B buyers don’t want to be treated as targets but instead, as equal partners. On this week’s episode of What It Means, Principal Analyst...

We’re At The Employee-Experience Strategy Inflection Point

Posted May 14, 202000:27:32

The coronavirus pandemic has accelerated the arrival of the future of work. To succeed amid the rapid change, enterprises must build a strong employee...

The Need For Scenario Planning In Your Pandemic Recovery Strategy

Posted May 7, 202000:25:32

A global pandemic has no definitive end date, which makes planning a formidable challenge for businesses. In this episode, Vice President and Group...

The Road Back For Retailers

Posted April 30, 202000:33:13

The coronavirus outbreak has shuttered stores, left millions jobless, and changed the way consumers shop. As retailers scramble to adapt, their responses...