What It Means: A Forrester Podcast

Recent Episodes

As Gender Constructs Shift, So Does Brand Messaging

Posted March 19, 2020 • 00:29:19

Fixed gender constructs have begun to erode. As perceptions evolve, so do the ways that brands market to consumers. In this week’s podcast episode,...

Tracking The Business Impact Of COVID-19

Posted March 11, 2020 • 00:39:07

In this special episode of What It Means, three Forrester analysts review the business impact of COVID-19 and provide guidance on activating a response...

Building A Compelling CX Business Case

Posted March 5, 2020 • 00:24:56

A persuasive customer experience (CX) business case delivers on the two Ms: measurable and meaningful. The case’s aims should be measurable (focused...

Rebooting The Sales-Marketing Relationship

Posted February 27, 2020 • 00:30:24

The sales-marketing divide of old lives on at many companies. Overcoming it is critical to giving today's savvy buyers the seamless experience that...

Employee Experience Bill Of Rights

Posted February 20, 2020 • 00:29:33

The specter of automation-driven job loss has made employees anxious and resistant to change. Principal Analyst J. P. Gownder joins to explain how an...