What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

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Recent Episodes

Making It Work With Remote Work

Posted April 23, 202000:28:56

Remote work is the new norm for information workers due to the coronavirus outbreak. Analyst Andrew Hewitt joins this episode of What It Means to discuss...

To Design Great Experiences, Start With Research

Posted April 16, 202000:26:59

Experiences that attract and retain customers start with customer-centric research. In this episode of What It Means, Senior Analyst Kelly Price explains...

The Role Of Enterprise Speed In An Adaptive Enterprise

Posted April 9, 202000:19:08

The COVID-19 pandemic is forcing organizations to adapt and change. In this episode, Vice President and Principal Analyst James Staten describes how...

The Reemergence Of B2B Marketplaces

Posted April 2, 202000:34:39

“The rise of the B2B marketplace” might read like a headline from the early 2000s, but it’s perhaps more relevant now than ever. In this episode...

Data Literacy: The Secret To Customer Obsession

Posted March 26, 202000:27:30

The key to becoming customer-obsessed is turning data into insights. In this episode, Principal Analyst Jennifer Belissent provides guidance on how...