What It Means: A Forrester Podcast

Recent Episodes

The Future Of Advertising

Posted July 2, 2020 • 00:30:19

The Wild West days of digital advertising are over. The next phase of advertising will focus on the customer experience. In this episode of What It...

Scaling RPA The Smart Way

Posted June 25, 2020 • 00:29:46

The COVID-19 pandemic has increased interest in robotic process automation (RPA), while its biggest challenge remains scale. In this episode, Vice President...

Digital Acceleration Meets Empathy: COVID-19’s Impact On Financial Services

Posted June 18, 2020 • 00:25:29

The COVID-19 pandemic has accelerated digital efforts in the financial services industry while underscoring the need for customer empathy. Learn more...

Customer Journey Mapping In A Crisis

Posted June 11, 2020 • 00:29:45

Since the outbreak of the coronavirus pandemic, firms have struggled to keep on top of customers’ fast-changing needs. To succeed, look no further...

Is It Time To Break Up With Social Media?

Posted June 4, 2020 • 00:33:43

More than one in three consumers believe social media does more harm than good. Many brands spend tremendous time and money on social media, only to...