What It Means: A Forrester Podcast
Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.
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Recent Episodes
How The COVID-19 Pandemic Accelerated B2C Buying Trends
A confluence of forces is accelerating change in B2C buying this year. In this episode, VPs Sucharita Kodali and Mary Pilecki discuss the near- and...
Find Your Firm’s Path To Customer Obsession
Customer obsession means putting the customer at the center of your business leadership, strategy, and operations. Learn how to define and operationalize...
Find Your Firm’s Path To Customer Obsession
Customer obsession means putting the customer at the center of your business leadership, strategy, and operations. Learn how to define and operationalize...
The Surprisingly Bright Future For CISOs
The CISO is no longer a terminal role. VP and Principal Analyst Jeff Pollard describes the abundance of options available for today’s CISO.
Brands, Staying Neutral Is Not An Option
Marketing resources can be easy targets in an economic downturn. Yet these cuts are shortsighted and put companies on weaker footing long-term, say...
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