What It Means: A Forrester Podcast
Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.
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Recent Episodes
In 2021, B2B Marketing And Sales Become More Human, Thanks To Tech
COVID-19 has changed B2B marketing and sales — perhaps forever. Savvy marketers and sellers will seize the moment and transform their approaches to...
Predictions 2021: What CIOs Can Expect In the Year Ahead
After a year no CIO could have predicted, what can IT leaders expect in 2021? In this episode, Vice Presidents Brian Hopkins and Matt Guarini review...
Future Fit Technology: The CIO’s New Path Forward
In an era of systemic uncertainty, Forrester’s future fit technology model provides a blueprint for IT leaders seeking new ways forward. In this episode,...
Best Of EX 2020
With many business functions being automated, what makes financial services different? On this week’s episode, Principal Analyst Peter Wannemacher...
Autonomous Finance: It’s A Matter Of Trust
With many business functions being automated, what makes financial services different? On this week’s episode, Principal Analyst Peter Wannemacher...
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