What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

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Recent Episodes

COVID Wrote The New Business Case For Digital

Posted February 4, 202100:24:20

The COVID-19 pandemic has written a new digital business case for most companies. In this episode, Vice President and Principal Analyst Ted Schadler...

The Shift From Remote Work To Anywhere Work

Posted January 28, 202100:31:03

As they emerge from the pandemic, organizations are making decisions on remote-work strategies. In this episode of What It Means, VPs J. P. Gownder...

How B2B CMOs Can Win Over The Company Board

Posted January 21, 202100:21:25

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The Well-Being Opportunity For Financial Services Firms

Posted January 14, 202100:32:53

The interests of financial services firms no longer align with those of the customers they serve, Senior Analyst Aurélie L’Hostis argues. In this...

Tech Trends To Watch In 2021

Posted January 7, 202100:21:10

Forrester analysts provide their predictions for IoT, AI, blockchain, and cloud in this special edition of What It Means.