Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.
Principal Analyst Oliwia Berdak discusses how insurers can use technology and data to transform the claims process — protecting the customer and delivering...
The bad guys win in this one. Principal Analyst Jeff Pollard tells an attack story that will keep your PR team up at night and explains how to defend...
Does your brand converse with customers, or are you the digital version of a boring, monologuing dinner party guest? Hashtag inventor Chris Messina...
No industry is safe from digital disruption — including manufacturing. Paul Miller explains how companies are overhauling their business models to...
What do seat belts and security policies have in common? They’re life-saving, simple to implement, and people frequently opt to not use them. Principal...