What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

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Recent Episodes

Insurance Claims: A Digital Transformation

Posted September 19, 201800:25:52

Principal Analyst Oliwia Berdak discusses how insurers can use technology and data to transform the claims process — protecting the customer and delivering...

Brand Security In The Post-Truth Era (Live)

Posted September 6, 201800:22:48

The bad guys win in this one. Principal Analyst Jeff Pollard tells an attack story that will keep your PR team up at night and explains how to defend...

Relationship Design: Are Brands Less Self-Aware Than Bots?

Posted August 30, 201800:30:01

Does your brand converse with customers, or are you the digital version of a boring, monologuing dinner party guest? Hashtag inventor Chris Messina...

From Grease To Code: Industrial Goes Digital

Posted August 23, 201800:33:57

No industry is safe from digital disruption — including manufacturing. Paul Miller explains how companies are overhauling their business models to...

Risky Business: Startups And Security

Posted August 16, 201800:23:09

What do seat belts and security policies have in common? They’re life-saving, simple to implement, and people frequently opt to not use them. Principal...