What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

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Recent Episodes

CX: Catering To A Creature Of Habit (Live)

Posted July 5, 201800:26:58

Senior Analyst TJ Keitt explains the importance of habits in customer experience design and how brands should use them to develop a loyal customer...

The Future Of Organizations

Posted June 28, 201800:37:27

Forrester Vice President and Group Director Sharyn Leaver discusses the future of organizations — what companies will look like, how they will function,...

The 2018 US Customer Experience Index

Posted June 21, 201800:33:54

Forrester Vice President and Research Director Harley Manning discusses the 2018 US Customer Experience Index results and what they mean for companies...

The Customer Energy Index

Posted June 14, 201800:28:29

Forrester Senior Data Analyst Anjali Lai introduces the Customer Energy Index: a measure of customer attitudes, behaviors, and actions that tracks the...

Smart Homes And The Subscription Economy

Posted June 7, 201800:25:38

Forrester Vice President and Principal Analyst Frank Gillett discusses the smart home: the types of technologies in the market, the ways in which...