What It Means: A Forrester Podcast

Recent Episodes

USAA: Excellence In Mobile Banking

Posted May 31, 2018 • 00:32:43

Forrester Vice President and Principal Analyst James McQuivey interviews two USAA employees — Christy Rogers, VP of digital strategy and content operations,...

The Algorithm Of Me

Posted May 24, 2018 • 00:28:40

Forrester Principal Analyst Fatemeh Khatibloo discusses the future of consumer data: its sources, purpose, and potential for changing the way brands...

The New Role Of Marketing

Posted May 17, 2018 • 00:32:58

Forrester Vice President and Principal Analyst Shar VanBoskirk discusses the new role of marketing — and how acknowledging and embracing change will...

Loyalty In Retail: From Transactional To Emotional

Posted May 10, 2018 • 00:34:44

Forrester Analysts Emily Collins and Sucharita Kodali discuss the future of retail loyalty programs — and how retailers can drive emotional loyalty...

The Zen Of Zero Trust

Posted April 26, 2018 • 00:26:35

Forrester Principal Analyst Chase Cunningham explains Zero Trust: the concept behind the framework and how companies should implement it to protect...