Episodes

President/CEO of Triton Digital, John Rosso, joins podcast host E.B. Moss in an upbeat and interesting conversation as they move from fun nostalgia over their shared work history in radio, to Triton's own history of playing a pivotal role in shaping the digital audio space...and the future of audio ad tech. Rosso shares his unique perspective on the industry's transformation overall, including how Triton, as a first-to-market game changer, offered dynamic ad insertion and programmatic audio adve...

Hear from the Angie behind Angi – the home services powerhouse formerly known as Angie’s List. Imagine being a shy recent college grad and launching a service business — by knocking on doors…. Now imagine evolving it into an international corporation. Angie Hicks describes this remarkable entrepreneurial story – and why she is encouraging others on their own business path – in the skilled trades. Oh, and why she would never encourage anyone to try to hang wallpaper with their spouse! Marketers ...

Take a dive deep into the evolving landscape of podcast monetization and technology. Host E.B. Moss captures the pulse of Podcast Movement Evolutions, bringing on-the-fly conversations with three industry trailblazers who are shaping the future of podcasting -- with AI, Adtech and advances in monetization. First up, Justine Benjamin, the global head of marketing for Adswizz and Simplecast, part of the SiriusXM family, shares her expertise on simplifying the complex ecosystem of podcast technolog...

Another Podcast Movement show is coming up — the “Evolutions” version, out of Los Angeles, with a focus on creators. I’ll be sharing some takeaways from that conference in an upcoming episode. But in the meantime, here’s a repeat episode to get you in the mood, with still highly valuable info gathered in June ’23 during the main PodcastMovement conference – with a focus on the business and production. You’ll hear all about how a “holistic” approach applied to the business of podcasting helps lev...

Industry insider Cynthia Nelson, a seasoned e-commerce professional and consultant, offers a master class in the evolving world of shoppable video -- or as she prefers to call it (and hear why): "video commerce." She shares insights with host E.B. Moss about the rise of content meets commerce meets customer connection, the approach major brands should take -- including a case study of best practices learned by Walmart, and how brands are enhancing customer engagement through AI and automation. T...

Three industry leaders are disrupting news, brand safety analysis, and media buying. And Insider Interviews host, E.B. Moss, spoke to them during the Consumer Electronics Show (CES). Episode 16 features three segments on the hottest topics in the media, marketing, and advertising world. (Yes, they also talked about CES celeb sightings and some cool tech!) First, Matt Prohaska, CEO of Prohaska Consulting and Brian Norris, CRO of E.W. Scripps, explain why they’re on a mission of Rebranding the New...

In this bonus episode captured at CES, Insider Interviews host, E.B. Moss, was joined spontaneously by thought leaders David Berkowitz, Jeff Minsky, and recapped the show with media sales pro, Kathy Newberger. They covered a wide range of topics shaping the future of the industry...and covered some literal miles, too. Hear their firsthand experiences, learn about some cutting-edge technologies, innovative products, and learn about inspiring activations from global companies. David Berkowitz expl...

In this lively conversation about media trends from ’23 and what’s more for ‘24, E.B. Moss and Cynthia Nelson dive into the topics of marketing and advertising -- like live shopping, the rise of podcasting, the intriguing world of retail media, and the challenges and importance of news in today's era. They even geek out about the upcoming CES event and all the cutting-edge technologies being showcased there. E.B. Moss shares her personal insights and experiences as a trade journalist, marketer, ...

Insider Interviews closes out 2023 with Epi 15 featuring Claudia Romo Edelman, discussing how she went from working on global causes like Project Red and the UN’s Sustainable Development Goals to championing her Latina roots. Edelman joins podcast host E.B. Moss to share her powerful story of embracing her identity and leveraging her expertise in PR and Marketing to build the We Are All Human Foundation to uplift the Latino community. Edelman explains the goals for “The Hispanic Star" - a symbol...

Can branded entertainment ever feel "bingeable?" If it's engaging and the characters are relatable! What if no one watches? They will if that branded content is made -- then promoted -- by Leap Media Group. That's what Chris Pizzurro, their Co-Founder, and Michele Fino, Head of Branded Entertainment at Crackle, explain to host E.B. Moss in this episode of Insider Interviews. While Pizzurro, who had 12 years at Turner Broadcasting learning under Ted Turner before another dozen at advanced ad comp...

In this episode of Insider Interviews, host E.B. Moss sits down with a presidential duo – Locality’s Ann Hailer and Keith Kazerman who, respectively, represent over 300 local broadcast TV stations and 150 publishers for complete US coverage, market by market. This powerhouse partnership enables them to offer “precision reach” in TV advertising solutions. They explain how, with more viewers turning to local news and sports, the local TV advertising landscape is thriving. And, per Kazerman, whethe...

In this special bonus episode of "Insider Interviews with E.B. Moss" recorded at Advertising Week 2023, host E.B. Moss engages in insightful conversations with industry leaders on how various their fields -- sports, multicultural media, and podcasting -- are integrating the human touch into culture and marketing. Marissa Solis, SVP of Marketing for the NFL, discusses how the NFL uses AI with paired with human intelligence to enhance the fan experience and keep players safe. Bonin Bough, co-found...

This insightful and high energy discussion with strategist and marketing executive Lou Paskalis and host E.B. Moss dives of some of the biggest issues facing the media and the advertising industry today. Paskalis explains how consumers and brands do best when they align around shared values and purpose...and the role of journalism in upholding democracy to how the proliferation of misinformation is threatening trust in media. We get an extensive education, with humor sprinkled in. After reminisc...

This podcast episode features Cherian Thomas, the head of marketing and go-to-market for T-Mobile Advertising Solutions, who discusses the integration of Octopus, an entertainment platform, into T-Mobile. The episode also includes an interview with Barry Frey, the CEO of the DPAA, who explains the trade association's dedication to the growth and digitization of out-of-home advertising and features that have driven the growth of DOOH, such as programmatic advertising and dynamic ad serving. Host ...

Host E.B. Moss asks three experts to explain the definition and importance of a "holistic approach" to podcasting and why it's good for brands and the business. She interviews Bryan Barletta, Founder/Partner of Sounds Profitable, Paul Riismandel, Chief Insights Officer of Signal Hill Insights, and Ken Lagana, EVP of audio and entertainment company Audacy. They discuss the growth of audio and the status of the podcasting industry -- from new findings in objective measurement that accounts for an ...

Host E.B. Moss delves into the topic of brand purpose in a special compilation episode. Extracted from a consistent question she has asked each media and marketing executive in Season 2, industry leaders share insights on how purpose is expressed and implemented in their companies -- and how and why it helps them thrive internally and with customers. Hear the wisdom of Mary Baglivo, who has headed up such renowned ad agencies as Saatchi & Saatchi and JWT; Linda Bethea of Danone, who oversees Nor...

The Eagles' SVP of Marketing, Jen Kavanagh, tells Insider Interviews host E.B. Moss how marketing the #NFL team has changed since their appearance in the #SuperBowl. From the declaration of fandom by Taylor Swift to the imperative of balancing the star power of individual players like #JalenHurts with promoting the brand overall, it always comes back to connecting with fans and building relationships that are not just "transactional". Hear how Kavanagh strives to build relationships with the clu...

E.B. Moss, a B2B podcasting and marketing expert, is normally the host of Insider Interviews, but in this bonus episode she joins PR pro Julie Livingston to talk about how to bring a brand's full personality to air and make a lasting connection with an audience. Oh, and drive business. Because, as E.B. reminds us, "people buy from people they like." So how to make your B2B content and executives more likable? They discuss these tips and topics: - Know your why -- and your what: Why do you want t...

Get to know Nicolle Pangis, a true powerhouse in the television advertising industry. As CEO of Ampersand, she's a leading authority on the importance of combining data, technology, and creativity for successful ad campaigns. With a rich background in digital marketing, Nicolle brings a unique perspective to the table. She's not only a trailblazer in her field but also a dedicated advocate for maintaining a healthy work-life balance. Nicolle's vast experience and dedication to her craft make her...

In Epi 6 of Insider Interviews, Erin Levzow, CMO of Museum of Ice Cream, describes on how the company brings out the joy and wonder of childhood in each of their five locations. Levzow walks us through the activities, like having guests walk through a banana split display or sliding in to a sprinkle pool, that allow attendees to take a break from the digital world and reconnect with each other. She also explains how the brand is purpose-driven, welcomes anyone and everyone, and uses data-targeti...

In a spontaneous episode discussing five different aspects of the business of podcasting, Insider Interviews host E.B. Moss speaks with: - Michael Kaye, Director of Brand & Communications for OkCupid, an online dating app; - Brandon Reed, Host and creator of 12 Hour Sound Machines, a viral podcast that helps people sleep; - Bona Rai, COO and Co-founder of Capsho, the tool that helped E.B. use AI to generate these very show notes (!); - Chris Whitman, Co-founder and Chief Strategy Officer of Glas...

Pierre Bouvard has some words of wisdom for media buyers out there…if you’re not buying audio (yes, all audio), you’re leaving reach and engagement on the table. As Chief Insights Officer at Cumulus Media/Westwood One, Pierre has seen the proof and has busted the myths surrounding audio advertising—and particularly the misconceptions about AM/FM radio. “Radio is perceived as much smaller than it really is. But the data tells us that ad-supported AM-FM streaming is actually bigger than ad-suppor...

Linda Bethea, Head of Marketing for Danone North America - a top 15 Food and Beverage brand and the country's largest B corp - gives Insider Interviews host, E.B. Moss, the insider's scoop on marketing 20 different beloved CPG brands, and staying true to a corporate mission of sustainability. Hear how she developed her leadership skills during stints with PepsiCo, Frito-Lay and Diageo, and is now "delighting" consumers with everything from International Delight partnerships with the iconic show ...

What goes into defining and building a strong brand? Ad industry legend, Mary Baglivo, tells podcast host E.B. Moss that it starts with digging deep into the customers’ desires, and creating initiatives companies can authentically get behind. Mary also shares how her unconventional journey to the C-suite of major ad agencies, like JWT and Saatchi & Saatchi, also led to understanding what it takes to be a strong leader. Spoiler alert: listen to what employees care about -- the people behind the b...