Episodes

Joakim (Kim) Wijkstrom, SVP / CMO of Vanda Pharmaceuticals, has learned to “Think Different” and have “Lending Done Human.” He has sent little, teeny Absolut bottle-shaped Christmas sweaters to readers of the New York Times, and leveraged Andy Warhol style pop op to promote schizophrenia drugs. A Swede who grew up in West Africa, Kim also opened the Latin America markets for two TBWA\Chiat\Day clients. If that sounds like the start of a good story, then that’s the point. Because for this market...

Joe Baratelli, the Chief Creative Officer of RPA behind things like the Farmers' jingle, explains the power of emotion in #marketing as a way to drive uptake of anything from vaccines to insurance. In this episode 23 of Insider Interviews with host E.B. Moss, he walks us through award-winning creative concepts and their business results. It starts, he suggests, with the mantra of the organization: People, Relationships and Results. That paid off in their touching pro-bono work around #VaccinesWo...

"Your zip code has more to do with your health than your genetic code." Five-time Chief Marketing/Brand Officer, Arra Yerganian, thinks healthcare has always been a little upside down, controlled by physicians instead of the the patients. As CMO of Sutter Health and of One Medical Yerganian actually banned the word "patients." Instead, he said, "We used the person's name, so it wasn't a dehumanizing experience to come into the doctor's office." He shares more approaches to marketing healthcare i...

For Episode 21 I spoke with someone who’s been an animated head more times than he can probably count: Paul Hanges is CEO of JibJab, which is famous for its personalized e-cards and satire animations that lets your head be the star! If you haven’t heard of JibJab you may have had YOUR head in the sand; they’re the OG of digital branded content. It was born in 1999 to brothers Evan and Gregg Spiridellis, perhaps best recalled from their 2004 glory days of being featured on everything from The Ton...

Hear just some of the takeaways from three past episodes of Insider Interviews as a special little bonus edition for Thanksgiving. Get the "best of" words of wisdom from Shelly Palmer of The Palmer Group, Erica Keswin, workplace strategist and author, and Claude Silver, Chief Heart Officer of Vayner Media, who each talk about how we can create connection that helps brands and employees thrive. Especially in tough times like this pandemic. With thanks from E.B. Moss for listening this past year t...

David Cohen joined the IAB as President when the US was two weeks into stay-at-home mandates. While that may have curtailed in-person conferences the internet advertising trade association is known for, it upped the world's focus on all things digital. Then the ante for Cohen was upped again when he was named CEO several months later. Pressure? Not to hear it in his Insider Interviews conversation with host E.B. Moss. Cohen, who has helmed major agency divisions and been responsible for $20B in ...

In Episode 19 of Insider Interviews, Sean Cunningham, CEO of VAB, tells host E.B. Moss all about best practices around marketing with premium video -- which the VAB defines as professionally produced programming in any form (linear, tablet, laptop, mobile, etc.). The VAB is the marketing industry's source for insights-driven video research, intelligence, and thought leadership in the US. With his extensive experience in the ad agency business as a senior-level strategic advisor on all media plat...

In Episode 18 -- in which host E.B. Moss perhaps sings again – guest Publicis Health Media president Andrea Palmer demonstrates just how creative and important messaging around healthcare can and should be. You’ll get why she rose quickly through the ranks of PHM -- the strategic media planning and buying agency dedicated to the health and wellness space. Palmer shares what’s currently happening in the healthcare media space and why we should be concerned: She’s determined to ensure the right in...

Marissa Solis was tapped lead media, sports, and partnerships for the core brands of Frito-Lay North America just a few months before we all faced a pandemic. Her new reality was to help smoothly and quickly do the equivalent of turning a battleship. But this former head of a new cross-functional Hispanic Business Unit at PepsiCo had helped double beverage sales among U.S. Hispanic consumers in a short time, so she was the right woman for the job. Her through line -- and recipe for success? It a...

Tom Webster, SVP of Edison Research describes his job as "telling the stories of numbers." He definitely make numbers come alive, and he's a great storyteller overall. Not only does he contextualize the growth of podcasting ("Joe Rogan gets the equivalent audience of a Super Bowl every week") but he puts the world of audio into context for us...with wit and great insights. In Episode 16 of Insider Interviews with E.B. Moss, Tom shares some insider scoop on audio research – and a thoughtful POV o...

Michael Smith joined National Public Radio as chief marketing officer at a time when the nation -- and the world -- had just entered crisis mode. Hear how he adapted to his new job while while he adapted the company’s marketing, outreach and the very stance the brand has taken over the past years. Part of that shift was motivated by more digital audio listening given more at-home workers during our pandemic. The other motivation was to amplify more multicultural voices and drive greater diversit...

This episode was made up of two discussions about podcasting. A casual conversation with RAIN News president, Brad Hill around fun moments from the industry and projections for its success... and a more discussion, with segments grabbed from RAIN's Global Podcast Leadership Summit. Insider Interviews host, E.B. Moss was the moderator on a panel about podcast advertising, featuring Art19's Lex Friedman and Targetspot's Dave Sosson and a few of their insights were captured here.

Larry Kimmel helped market two words that reminded millions of people around the world to remember the Holocaust. Even the Pope. He's advised CEOs and CMOs, politicians and pro-social teams how to get their words out. This former Chairman of the Direct Marketing Association and head of Grey Direct shared his thoughts on today's standout marketing tactics to the realities of Facebook. Hear his specific and thoughtful ideas in Epi 13 of Insider Interviews with E.B. Moss. You'll learn what led him ...

Juleyka Lantigua-Williams shares the “insider scoop” on founding Lantigua Williams & Co., an award-winning and Peabody-nominated digital media studio with hit podcasts by and about people “in the margins" - which often means women of color. While Lantigua-Williams has 20 years of experience as a writer, reporter, book editor/scout and audio producer she shares her anxieties and her achievements of the past three years that sparked shows like Latina to Latina, 70 Million, and Feeling My Flo.

I sat next to Carl Fremont, CEO, Quigley-Simpson and formerly Chief Digital Officer, MEC, on a direct flight from LA and gained non-stop learnings about direct marketing and advertising. For Epi. 11 of Insider Interviews Fremont shared more, including: • Is “direct marketing” different from DTC? • How the pandemic accelerated the alternative business channels • How to capitalize on eCommerce and speed path to purchase • Why a good consumer experience starts with fostering diversity Oh, and how h...

Normally I come out with a new episode of “Insider Interviews” every Thursday, but did you know that I also have another podcast? It’s sort of my personal passion project and it’s called “It’s Quite a Living“, and it’s with “my friends in high places”. They’re really casual conversations about some high profile people who happen to be my friends. Now, that one comes out every other Tuesday. So I’ve decided to make “Insider Interviews” — the B2B one speaking with those in media marketing and adv...

Most who work in media, marketing or advertising likely know of Minjae Ormes. Most recently global head of partnerships for YouTube, and for the past couple of years chief marketing officer of disruptive phone service from Verizon, Visible. She personally has been visible for her innovative, and appropriately "disruptive" approaches to marketing the new service, but more recently she's been seen in various trades and on panels describing how they've embraced broadcast TV campaigns for the first ...

Sree Sreenivasan has stepped up to bring people around the world together, sometimes several times a day, via multiple livestreamed shows; from his 5 years and counting New York Times Readalong to 77 days straight of his Global COVID-19 show. This social and digital media expert, known by many as “@Sree”, has an expanded family of connections that faithfully gather round for a dose of positivity, even if his immediate family made him self-isolate next door for all that recording. That's what hap...

The world of comic books and graphic novels is serious fun, as in both serious and fun. The revenue model has gone from mostly paper to digital and the edu-tainment factor of non-fiction hand-drawn histories has added to the wildly wicked fantasies spawned by Barbarella type heroines to fictionalized heroes among us. Darren G. Davis, president of TidalWave Productions, made a spontaneous appearance for Episode 8 of Insider Interviews with E.B. Moss – who was actually his former boss at the start...

Phrases with the word “heart” in them are too many to count; it’s our most treasured reference as it mostly aligns with love, soul, happiness... But tie it to “Silver” and you have a whole added meaning for positivity, because then you’re talking about Claude Silver, Chief Heart Officer of VaynerMedia, a full service digital agency "built for the now." It’s a fairly unique title, but trust media trend-shaper Gary Vaynerchuk (AKA Gary Vee) to assign that role to his “number two” person. I bookend...

Rachael Henke’s short title is just “brand” at Dell Technologies. Her formal title is long, but it’s a big job, for a big company: Director of Global Brand Advertising Content and Customer Engagement Storytelling. That means, per Henke, “everything we do is to elevate the brand through content.” Because, while most everyone has heard of “Dell,” her job is to ensure everyone knows the larger entity – created from the merger with EMC some three years ago -- “Dell Technologies” and that it’s gone f...

With podcasts at critical mass for advertisers with 100 million+ monthly listeners, what about brands who want their OWN podcast for B2B purposes? In 15 minutes E.B. Moss walks you through the WHY and the HOW of creating a B2B podcast for your company. In a nutshell, learn use-cases for B2B podcasts (how about whispering in your clients' ear?!), WHAT goes into a strategy, HOW to start producing content, WHO is doing it well, and WHERE to promote your brand!

As VP of data and research for NYI - the ad rep for the country's biggest TV market, Betsy Rella likes finding the stories in surveys and data sets will help grow the advertising business. Now, when the world is home and New Yorkers are consuming more video than ever, that information is key. Since everyone in media/marketing is also playing catch up on their knowledge base and business insights, Rella provided a download on trends in consumption and a 101 on how media buys are planned and sold ...

Ironically, at a time when we cannot physically touch, adding a human touch is more essential than ever -- especially at work, even while we WFH. E.B. Moss turned to Erica Keswin, author of "Bring Your Human to Work, and “workplace strategist" for companies aiming to improve performance by improving relationships. After the personal tech stacks are set for remote work, how do we tackle the human side of remote work now and pivot in how we communicate? How do brands communicate their value in a h...