Episodes

Needing help for my work-from-home tech set up, I spoke to the go-to guy for keeping us all on point: Shelly Palmer, of CNN, CNBC, Fox 5 NY contributor fame. Palmer, who advises companies on “digital transformation” and was also a LinkedIn Top Voice in Technology. Our conversation went from scientific explanations to fun anecdotes about his own podcast on the Westwood One network, "Think About This with Shelly Palmer and Ross Martin", to the topic of his recent online chat on his new social grou...

Gary Krantz has taken entertainment companies and brands from conventional broadcast to digital business models and helped fuel the radio careers of such notables as Carson Daly, Ryan Seacrest and Rachel Maddow. In an Insider Interviews conversation with E.B. Moss, he gives the inside scoop on how he went from unpaid radio “gopher” to president of AirAmerica and EVP of iHeart division, Premiere Networks, to chief digital media officer at Westwood One. We learn how his gut instincts led him to sy...

Get the inside track on how the TV media industry is competing - and winning -- with advertising today. In this bonus episode of Insider Interviews host E.B. Moss gets A+E Networks Senior VP, Ethan Heftman to explain "Precision", or targeting, and "Performance" -- how television ads impact actual business outcomes. In a quickly evolving video landscape it's a area many are trying to define. Heftman shares how his team not only defines it, but actually guarantees some advertisers specific results...

I’m a radio brat. We hijacked the common military slang for those who moved around a lot. In our case it was my Dad getting hired and the next bigger radio market…and the next bigger radio market. So, being “raised in radio” explains a little about the origins of this podcast – interviewing those in the media, marketing, advertising and entertainment industry. Because after following in my dad’s footsteps to a radio career, I also found my own footing in television, publishing…and, yup, digital ...