Episodes

Welcome to another episode of YouTube Lab with Sarah Maslowski. In this episode, Sarah shares how to overcome camera anxiety, stop worrying about being perfect, find content ideas in the questions clients already ask, and stand out even in competitive markets. Sarah explains why YouTube can deliver stronger lead-generation results than other social platforms and why waiting to get started means missing valuable opportunities to build trust and a pipeline of future clients. If you’d prefer to w...

Anna Kara discusses how agents can help buyers navigate mortgage rates above 7%. Anna explains why waiting for rates to drop could mean facing more competition and higher home prices, and how looking beyond the interest rate to the actual monthly payment can change the conversation. She also shares strategies for helping self-employed borrowers who have been turned down by traditional lenders, negotiating deals in today’s market, and building a personal brand through authentic, value-driven cont...

Welcome to our series Better Your Business With Ben. In this episode Ben Lalez explains why he calls Q4 “separation season” and why the agents willing to keep making calls, following up, working their database, and doing the uncomfortable things are the ones who will separate themselves from the competition. He breaks down how to analyze where your past business actually came from, identify the activities you can replicate, and use the next 90 days to plant the seeds for a stronger 2027. Pleas...

In our October episode, Carrie McCormick breaks down what agents need to know heading into Q4. Carrie discusses rising mortgage rates, low inventory, increasingly selective buyers, and why pricing, presentation, and positioning are more important than ever in the current market. She also shares how luxury buyers are changing, how AI is influencing client decisions, and why agents need to bring real market knowledge and human expertise to the table. Finally, Carrie explains why Q4 is the perfect ...

Brenton Miebach talks about how he built a $10M+ business in his first year in two different markets where he knew virtually no one. Brenton breaks down how he used paid leads, relentless responsiveness, and deep market research to build a network from scratch and why the real value of an internet lead is the referral business that can come from it. He also shares how he built AI-powered systems that automate everything from marketing and website content to detailed showing packets, and how he u...

Bill Melnick talks about his career transition from luxury merchandising at Ralph Lauren to real estate in Litchfield County. Bill shares how the Ralph Lauren approach of selling a lifestyle, not just a product, shapes the way he markets homes, from staging and photography to telling a property’s complete story. He also breaks down how he sold the $12 million Ivan Lendl estate, why luxury buyers care about much more than square footage, and how local knowledge, relationships, and authentic marke...

Alex Maldonado reveals a strategy many first-time buyers (and even agents) overlook: using seller and lender credits to help cover closing costs. Alex explains how he helps buyers who have saved for a down payment but are still short on the cash needed to close, and how he structures offers so those credits don’t automatically make them less competitive. He also breaks down how he generates leads through targeted marketing, SEO, bilingual content, and AI, and why becoming a better salesperson ma...

Welcome to our monthly feature Unpopular Real Estate Opinions with Chris Linsell. In this episode Chris and DJ tackle some of the biggest questions facing agents today. They discuss how AI could reshape the real estate profession, why relationship-building and expertise may become more valuable than ever, and what agents need to do to stay relevant as technology takes over more of the traditional work. They also dive into the future of Zillow, Compass, and independent brokerages, exploring how ...

Frances Katzen talks about how the discipline and resilience of a professional ballet career shaped the way she approaches business. Frances shares how she built the Katzen Report into a powerful marketing tool, established herself as a trusted voice in the media, and learned to stand out by having a real opinion rather than trying to please everyone. She also explains why she’s willing to tell clients “no” when she believes they can do better, and how honesty, consistency, and genuine relations...

Chris Wolfe shares how he went from losing a 12-year house-flipping business to closing 33 transactions in his first year of real estate. Chris shares how he started from scratch in a new market with no sphere, generating 95% of his first-year business through open houses and cold calling. He breaks down his daily schedule, his three non-negotiable tasks, and why focusing on the fundamentals instead of getting distracted by AI, technology, and endless marketing strategies has helped him build a ...

David has built a successful real estate business almost entirely through relationships and referrals. But with years of professional commitments, volunteer work, and personal goals competing for his attention, he knows he needs to get more focused if he wants to reach the next level. In this episode of Breakthrough with Michael, David uncovers what’s really holding him back: avoidance, inconsistent follow-up, and the tendency to take on too much. The conversation explores why the right strateg...

Welcome to another episode of YouTube Lab with Sarah Maslowski. In this episode, Sarah sits with Shawn Shackelton who shares how she built a steady stream of highly motivated real estate leads through YouTube by staying consistent long before she saw the payoff. After starting in 2021, it took two years for her first YouTube lead to close, but she kept creating and eventually went from two videos a week to a reliable source of inbound business. Shawn breaks down what kept her going, why YouTube...

Justin Black explains how he turned his website into an AI-ready authority that LLMs like ChatGPT and Claude actively recommend to high-end buyers and sellers. Justin breaks down his question-based content strategy, how he uses AI (especially Claude) to ideate, draft, and audit pages, and how he even built his entire site with AI instead of hiring a dev shop. Justin also shares his high-touch expired listing system – FedEx packets, AI-generated market snapshots, and positioning audits, and expla...

Megan Walters breaks down how she built a seven‑figure real estate business without buying leads or cold calling. She shares her people-first approach – working from coffee shops, leveraging FSBO/expireds with value-packed drop-offs, and running four open houses every weekend. Next, Megan explains her daily 4 a.m. routine, CRM systems, and strict financial discipline, plus how consistent short-form video and personal branding drive 90% of her business and fuel a 50+ door investment portfolio. I...

Bobby Kerr, founder of LOC8 My Business, reveals why Google Business Profiles are becoming one of the most powerful, and overlooked, marketing tools for real estate agents. Bobby explains how hyper-local content, strategic reviews, and geographic keywords can help agents stand out in Google Search and Maps while increasing their chances of being recommended by AI platforms like ChatGPT and Gemini. Bobby also shares five practical tips for getting better reviews and turning your Google Business P...

Chris Wands shares how he built a powerhouse Miami luxury real estate business by embracing the fundamentals: hard work, showing up, answering the phone, and treating every client and transaction as an opportunity. Chris explains why rentals have been a major driver of his team’s growth, how a $1,000 rental can eventually lead to a multimillion-dollar client, and why agents should never underestimate the value of smaller deals. Last, Chris also opens up about building a team, using AI and CRM sy...

Greg Roeder breaks down how he turned a pickle-ball league and community events into a steady stream of high-end, referral-only business. He explains the “invisible agent” problem and shares his 3M framework: mobilize your people, make content for your dream clients, and multiply your impact through systems and support. Greg walks through how he uses niche-specific newsletters, short-form video, and authentic signature events to become the obvious choice for $1M+ buyers and sellers. Greg also re...

Welcome to another episode of YouTube Lab with Sarah Maslowski. In this episode, Sarah pulls back the curtain on how a single missed upload exposed the cracks in her YouTube content system. Sarah breaks down why consistency is non-negotiable for the algorithm and audience trust, and how to eliminate single points of failure by using backup editors and a video bank. Sarah also shares her two-week planning/filming rhythm, four-bucket content strategy, and realistic batch filming approach for busy...

Gwen Snyder shares how she’s built more than $500 million in sales without relying on cold calls. Instead, she reveals why authentic relationships, exceptional client service, and becoming genuinely “referable” have been the foundation of her business. Gwen also explains her proven systems for earning repeat business, marketing luxury listings, and staying top of mind, while opening up about the personal challenges that shaped her resilience and mindset as an entrepreneur. If you’d prefer to wa...

Welcome to our monthly feature Learn With A Lender with Austin Clarence. In this episode, Austin breaks down the lending strategies agents can use to help homeowners move without giving up the low mortgage rates they locked in years ago. Next, Austin explains how turning a current home into a rental, using bridge loans, HELOCs, and tapping into home equity can create new opportunities to purchase a next home or start building an investment portfolio. Austin also shares how AI is streamlining th...

Sam Burke, 2026 NAR 30 Under 30 honoree, shares how he built a top-producing real estate business before turning 30 through disciplined systems, relentless prospecting, and a relationship-first mindset. Sam reveals the daily habits, cold-calling strategies, and client experience that helped him stand out early in his career, while also explaining how he built his own real estate investment portfolio along the way. He also dives into his YouTube and social media strategy, showing why creating lif...

In our August episode, Carrie McCormick shares how AI is transforming the way buyers search for homes, how agents build their brands, and why hyper-local expertise has never been more valuable. Carrie also explains why today’s buyers are shopping for a lifestyle rather than just square footage, and why the agents who embrace content creation, education, and trusted relationships will thrive in the AI era. Plus, Carrie shares five bold predictions for how AI will reshape real estate over the comi...

Vija Williams explains why AI isn’t replacing great real estate agents but it’s redefining their role. Vija shares how today’s consumers research home values, cash offers, and market data long before speaking with an agent, making it more important than ever for agents to become trusted advisors and problem solvers. Vija also breaks down how cash offer leads and iBuyer partnerships can create a powerful new seller lead source while helping agents win more listings. If you’d prefer to watch this...

In this episode Real Estate Video Coach Kim Rittberg breaks down how real estate agents can leverage both long-form and short-form video, plus her “2C’s” framework by sharing personal summer moments and powerful client wins. Kim also describes how to turn your downtime into content that builds trust, showcases your expertise, and keeps you top of mind with your sphere. If you’d prefer to watch this interview, click here to view on YouTube! Sign up for Kim’s “5 Videos Every Real Estate Agent Mus...