Episodes

In this episode, Barbara discusses: What are Advertorials? What is the process of creating an advertorial? Important Considerations When Creating an Advertorial Key Takeaways: “An advertorial is an ad that’s written to look and sound like an editorial. With any typical advertisement, you aim for the ad to jump off the page. But with an advertorial, you want the ad to blend in as if it’s just another article on the page of the newspaper or online. ” – Dr. Barbara Hale Connect with Barbara Hal...

In this episode, Barbara discusses: Why a logo is essential for your business. What makes a great logo? Exploring different ways to use your logo to build your brand. Key Takeaways: “Logos provide brand recognition. Having a strong image helps your business stick out in people’s minds and makes you stand out over your competition.” – Barbara Hales. Connect with Barbara Hales: Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist Business Website: www.TheMedicalStrategist.com ...

Sponsor for this episode: SoundCybersecurity.com In this episode, Barbara and Len discuss: What are the biggest issues companies face when running a digital marketing campaign How will you establish a marketing budget What is AI, and how does it work? Key Takeaways: “It involves determining all the major factors, including sales and marketing, contributing to your customer acquisition costs. Once you have it, you will have the necessary information to calculate your return on marketing.” Len ...

In this episode, Barbara and Jessica discuss: How Barbara got into medicine and marketing How Dr. Hales helps fellow doctors market themselves A cause that she cares about Key Takeaways: “If you have a published book, then that perceives you as being the authority in that field or the services that you provide.” – Dr. Barbara Hales Connect with Jessica Koch: Twitter: https://twitter.com/JessicaLKoch LinkedIn: https://www.linkedin.com/in/jessicakoch1/ Website: https://www.jessicalkoch.com/ Ema...

In this episode, Barbara discusses: How do you select the right vendor What should be included in your proposal request The importance of having the same values and ethics with your chosen vendor Key Takeaways: “Your ultimate decision should not be based on price. You need to balance the benefits, offers and costs. But investing your time and effort in the process makes it more likely that you can avoid disasters.” – Dr Barbara Hales Connect with Barbara Hales: Twitter: @DrBarbaraHales Facebo...

In this episode, Barbara and Stephen discuss: What are the traits Doctors and IT professionals have in common? Where do you begin in having cybersecurity? How do you determine a real or fake email? Key Takeaways: “First, focus on email security, and then move from there. Since email is the gateway for most problems, so focusing on that email first and foremost is a great way. ” – Stephen Jordan Connect with Stephen Jordan: Website: https://www.soundcybersecurity.com/ LinkedIn: https://www.lin...

In this episode, Barbara and Steve discuss: How to write, publish and market your book How to be an author, and how to succeed in the process How Thriving Best Seller can help you in creating the best book. Key Takeaways: “There is somebody who needs who you are what you do in the world, your specifics, your specialty, they need you to be the one that does what you do for them.” – Steve Kidd. Connect with Steve Kidd: Website: http://thrivingbestsellers.com/ LinkedIn: https://www.linkedin.c...

In this episode, Barbara, LeNae and Trip discuss: How integrative medicine can help you reverse your biological age Why you need to trust your own decisions and focus on what you love doing How habits and diets affect your overall quality of life Key Takeaways: “Do those things that you love doing. Just showing up in the places where you’re comfortable in and honor who you are and the care that you provide is the best tip, I can give you.” – LeNae Goolsby. Connect with LeNae and Trip Goolsb...

In this episode, Barbara and Marlene discuss: ● What’s the number one rule of business marketing? ● How might other health practitioners get on TV and in films? ● How experienced do you need to get a highly desirable acting role? Key Takeaways: “If you’re nice and respectful to everyone, you’re always ready for those opportunities to come your way.” – Marlene Sharp. Connect with Marlene Sharp: Website: https://pinkpoodleproductions.com/ LinkedIn: https://www.linkedin.com/in/marlenesharp/...

In this episode, Barbara and Maison discuss: -How podcast works in the gaming community -How to do video production with Maison Collawn -What to do when starting a video production or podcast creation Key Takeaways: “Find a passion and make content that you already know.” – Maison Collawn. Connect with Maison Collawn: Website: https://mcanimepodcast.com/ Linkedin: https://www.linkedin.com/in/maison-collawn-8884b1190/ Instagram: https://www.instagram.com/jsprinklesdotcom/ Youtube: https://...

In this episode, Barbara and Jessica discuss: -What factors to keep in check when buying a business -Getting the Most For Selling Your Business—a book written by Jessica Fialkovich -How to determine your business’ worth Key Takeaways: ” Every Practice Has A Value!” – Jessica Fialkovich. Connect with Jessica Fialkovich: Website: https://www.exitfactor.com/ LinkedIn: https://www.linkedin.com/company/exitfactor/ Instagram: https://www.instagram.com/exit_factor/ Twitter: https://twitter.co...

In this episode, Barbara and John discuss: -All about an exit strategy in business -How to prevent a decline in patients and revenue during an exit strategy -How to have a successful exit Key Takeaways: “Once you know their win, then you figure out how to build a plan towards it.” – John Ovrom Connect with John Ovrom: LinkedIn: https://www.linkedin.com/in/johnovrom/ Twitter: https://twitter.com/JohnOvrom Book: https://www.amazon.com/Exit-Answers-Navigate-Business-Expert/dp/B09V3HSW6Y Exit...

In this episode, Barbara discusses: Why it is important to pinpoint your contact marketing goal before you create your content? How to analyze the effectiveness of your marketing campaigns? How can you strengthen your online visibility and grow your medical practice? Key Takeaways: “The most effective content marketing strategy is to identify problems that your audience is struggling with and provide solutions” – Dr. Barbara Hales Connect with Barbara Hales: Twitter: @DrBarbaraHales Faceboo...

In this episode, Barbara, Matt and Nick discuss: -Why branding is important for health professionals -What is the importance of using AdWords -What is highly targeted messaging and why is it important Key Takeaways: “Break the rules and push against convention to stand out and succeed!” Connect with Matt Reno & Nicholas Coleman: Website: https://superkickbranding.com/ Podcast: https://thebrandoutlaw.com/ LinkedIn: https://www.linkedin.com/in/mattreno : https://www.linkedin.com/in/nicholas...

Let’s Face it- the more publicity, the higher the perception of this professional having higher authority or celebrity status in the field. In this episode, Barbara and Lisa discuss: -What are TV programs looking for with their guests? -How building relationships in the entertainment industry helps you in the long run -How TV production works Key Takeaways: “Don’t just let it be all great inspiration, take something you can put into practice and create a result from it!” – Lisa Richards. Con...

In this episode, Barbara and Paul discuss: -Why people should own their own place instead of renting -How Commercial Financial Solutions help businesses grow and expand their businesses -How does Vantage Point Commercial Capital promote its brand, increase its visibility, and stand out against competitors Key Takeaways: “I’m a serial entrepreneur at heart. All of my spheres of influence are business owners and entrepreneurs. I spend my time and energy adding value to those people from a busin...

In this episode, Barbara and Adina discuss: -How dance has played a crucial role in Adina’s personal path toward self-care. -Why it is critical to developing strong self-care practices. -What more self-care, sensuality, and openness could mean for your overall well-being. Key Takeaways: ” Focusing on you, focusing on yourself is the ticket. It’s carving out time to be with yourself and making yourself a priority.” – Adina Ravenswood. Connect with Adina Isebelle Ravenswood: LinkedIn: https://...

How Podcast Statistics Find The Right Audience In this episode, Barbara and Tom discuss: Is podcasting or guesting on a podcast worth it? Tom Schwab’s Interview Valet Traditional Digital Marketing and Its Flaws with Tom Schwab Key Takeaways: “What’s ordinary to you is amazing to others. We all underestimate our experience and overestimate other people’s experience.” – Tom Schwab. Connect with Tom Schwab: Website: https://interviewvalet.com/ LinkedIn: https://www.linkedin.com/in/thomasmsch...

Which lead magnets work best? In this episode, Barbara and Thomas discuss: Why it is more significant to be different than better? What is the combination of humans and AI to create effective and scalable content? What are the lead magnets that work the best? Key Takeaways: “Look at the customer voice of pains and challenges in your industry and create content that addresses that.” – Thomas Helfrich. Connect with Thomas Helfrich: Website: https://calendly.com/thomas-helfrich https://www.in...

In this episode, Barbara discusses: -What is the Patient Loyalty Program? -What are the benefits of the program? -What are the impacts of the Patient Loyalty Program on both the doctor and patient? Key Takeaways: ” Be the doctor and the practice that cares!” – Barbara Hales Connect with Barbara Hales: Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist Business website: www.TheMedicalStrategist.com Email: Barbara@barbarahalesmd.com YouTube: https://www.youtube.com/The...

In this episode, Barbara and Libby discuss: -The mistakes in Selling Digital Products -How to Utilize Tiktok to Create Content -The Myth in Six And Seven Figure Businesses Key Takeaways: “We want to know what people are talking about in our space. If we’re aware, we can get a sense of narrowing down how we can focus our conversations when talking to people” – Libby Rothchild. Connect with Libby Rothchild: Website: https://www.dietitianboss.com/ LinkedIn: https://www.linkedin.com/in/libby...

In this episode, Barbara and Laura discuss: -How Hypnosis and Hypnotherapy Work and How it Helps -Accidental Hypnosis -Weight Loss Program through hypnosis Key Takeaways: “Hypnosis is using suggestibility to give you results that benefit you.” – Laura Temin Connect with Laura Temin: Website: https://www.lauratemin.com/ LinkedIn: https://www.linkedin.com/in/laurapaganotemin/ Twitter: https://twitter.com/lauratemin Connect with Barbara Hales: Twitter: https://twitter.com/DrBarbaraHales ...

How to Keep Your Employees EngagedIn this episode. Barbara and David discuss: -How the pandemic changed people’s perspective about working -Tips to improve employees -The short-term outlook for employee retention? Key Takeaways: “I think at the end of the day, people want to work for good people” – David Blake. Connect with David Blake: Website: https://www.buildingforwardnow.com/ LinkedIn: https://www.linkedin.com/in/david-blake-phd-914132/ Instagram: https://www.instagram.com/buildin...

In this episode of Marketing Through StoryTelling and Google My Business, Barbara and Jessica discuss: -Where does the company name “Tulip Media Group” come from? -How do you decrease the cost of acquisition? -How do you increase marketing through Google My Business? Key Takeaways: ” Get your storefront ready. Make sure your website is ready to have visitors. If your storefront is not ready, then there’s no sense in doing paid advertising or blogging.” – Jessica Embree Connect with Jessica...