Episodes

Aug. 9, 2022

The Relationship Between Analytics And Data

Analytics and Data In this episode, Barbara and Jonathan discuss: -What is the relationship between analytics and data? -How can people get different information from the same data points? -How do you advise a professional to discover what is the interest and concerns of the people that he or she serves? Key Takeaway: “Data, just like language, is this sort of instrument of power.” – Jonathan Fowler. Connect with Jonathan Fowler: Website: https://logicle.us/ Personal Website: http://fowle...
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July 27, 2022

Creating a Great Marketing Plan for Better Results

Achieve greater results with a Marketing plan In this episode, Barbara and Clint discuss: -What the difference is between Brands and Tattoos -What is the meaning of Tattoos, Not Brands -What the three types of tattoos are Key Takeaway: “It’s not really about permanence. It’s more about the fact that it’s a choice.” – Clint White. Connect with Clint White: Website: https://www.tattoosnotbrands.com/ LinkedIn: https://www.linkedin.com/in/clint-white-6374b44/ Instagram: https://www.instagr...
July 6, 2022

Social Media Affects Marketing

Social Media Affects Your Marketing with Carl White In this episode, Barbara and Carl discuss: -What online advertisement means for marketing -How today’s social media affects marketing -How inexperienced doctors can get started with marketing Key Takeaways: “In the real world, it’s not so much about the mistake you make, but how you deal with it afterward” – Carl White. Connect with Carl White: Website: http://www.marketvisorygroup.com Email: whitec@marketvisorygroup.com LinkedIn: http...
113
June 15, 2022

How to Become a TikTok Influencer

How to Become a TikTok Influencer In this episode, Barbara discusses: -How to Become a TikTok Influencer -The Topics You Should Discuss on TikTok -How TikTok Can Benefit You Key Takeaways: “People don’t go viral overnight with their first video. It takes time, frequent and consistent posting for weeks or months. They may not see any results until all of a sudden one of your videos goes viral. ” – Barbara Hales Connect with Barbara Hales: Twitter: @DrBarbaraHales Facebook: facebook.com/th...
112
May 18, 2022

Advantage of Social Media to Promote Yourself

Advantages of Social Media for Promotion and Personal Branding In this episode, Barbara and Jay Jay discuss: How to Promote Yourself Taking Advantage of Social Media for Promotion How to Brand Yourself as a Doctor Key Takeaways: “People make decisions when they keep seeing you. Whether you’re on Billboards, on Facebook ads, or on Instagram, they see you frequently and they’re more likely to give you business. They’re more likely to choose you.” – Jay Jay Connect with Jay Jay: Website: ht...
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April 8, 2022

How to Identify the Problems of Your Prospective Clients

How to Identify the Problems of Your Prospective Clients Pinpointing problems that your prospective clients have, enables you to offer solutions to these challenges and makes you more valuable to others. In this episode, Barbara and Tami discuss: How to Promote Yourself as a Newbie How to Identify the problems of your prospective clients Key Takeaway: “As your clarity grows, your confidence will start to grow” – Tami Jaffe Connect with Tami Jaffe: Website: https://tamijaffe.com/ LinkedIn...
110
March 29, 2022

Holistic Guide to Optimal Health

In this episode, Barbara and Juliana discuss: · The Book entitled Wellness Wisdom: The Holistic Guide to Revitalizing your Mind, Body, and Soul · How to transition from Traditional Medicine to Integrative Health · How Juliana promotes herself and the services they offer Key Takeaways: “Nutrition was never an alternative health thing, it’s always been part of health” – Dr. Juliana Nahas Connect with Dr. Juliana Nahas: LinkedIn: https://www.linkedin.com/in/juliana-nahas-md-537a9029/ Website...
109
March 18, 2022

Live Your Best Life with Damon Moschetto

Live Your Best Life in Health, and Business In this episode, Barbara and Damon discuss: *How Damon Coaches Professionals *The Difference between the Methods of Marketing *The Importance of Various Methods of Marketing on Business Key Takeaways: “The right marketing is going to be able to create both new and repeatable sales. The systems you put in place are going to be able to create repeatable sales” – Damon Moschetto Connect with Damon Moschetto: Website: https://damonmoschetto.com/ In...
March 15, 2022

Speaking and Marketing Tips

In this episode, Barbara and James discuss: How he kickstarted his career Some of the biggest mistakes that speakers are making How to get speaking engagements How believing to be a great speaker turns into a weakness Providing Call-To-Action After a Talk Key Takeaways: ” If your why is strong enough, you’ll figure out all by yourself how to be successful ” – James Malinchak Connect with James Malinchak: Website: https://malinchak.com/ Facebook: https://www.facebook.com/jamesmalinchakbi...
March 15, 2022

Mara Glazer Interview on Practice Promotion and E-Commerce

In this episode, Barbara and Mara discuss: 1)If having a side gig helps professionals earn additional streams of income 2)Companies doing Print on Demand 3)What Copywriting is 4)What to look out for when considering copywriting outsourcing Key Takeaways: “I personally review every single project that goes out the door to a client, which is a little bit different than a larger agency, where there might not be what in our industry is called a copy chief overseeing the work to make sure it’s ...
106
March 2, 2022

Interview with a Myth Buster

In this episode, Barbara and John discuss: -Why COVID 19 and any other pandemic disease is a lifestyle issue -What should you do to protect yourself from COVID mutation -Coronavirus as building blocks and mutation -Vital Information about specific diseases like Diabetes Key Takeaways: “In any medical hypothesis or in any scientific hypothesis, a hypothesis cannot be accepted as fact, until it is validated through a three-step process – logic, mechanism and measurement.” – Dr. John Poothull...
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Feb. 23, 2022

How to Get Speaking Gigs and Discover Speakers’ Biggest Mistakes

How to Get Speaking Gigs and Discover Speaker’s Biggest Mistakes: Motivational Speaking 101 In this episode, Barbara and James discuss: -How he kickstarted his career -Some of the biggest mistakes that speakers are making -How to get speaking engagements -How believing to be a great speaker turns into a weakness -Providing Call-To-Action After a Talk Key Takeaways: ” If your why is strong enough, you’ll figure out all by yourself how to be successful ” – James Malinchak Connect with Jam...
104
Feb. 15, 2022

Failure is Your Secret Key to Succeed

In this episode, Barbara and Cheryl discuss: -Why the “F” word is such a challenge for everyone -How failure can also be perceived as something positive rather than negative -Why it is beneficial not to be discouraged when faced with failure -How Collaboration with Medical Staff is a sure way to come up with efficient solutions for patient’s problems -Why having a positive attribute enables you to go far in life Key Takeaways: ” The whole point is to get all of the how NOT to do somethings...
102
Jan. 25, 2022

Benefits of Podcasting With Andrew Allemann

In this episode, Barbara and Andrew discuss: -Benefits of Podcasting- its perks, accessibility, and advantages. -How guesting on podcasts works. -How to market yourself as a podcast guest Key Takeaways: “I’d focus on quality rather than quantity of the audience.” – Andrew Allemann Connect with Andrew Allemann: Website: https://www.andrewallemann.com/ LinkedIn: https://www.linkedin.com/in/allemann YouTube: https://www.youtube.com/channel/UCVrF_vz-dQdGnMnxS2k17fw Twitter: https://twitter...
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Jan. 18, 2022

How To Get A Digital Health Advocate

In this episode, Barbara and Adam discuss: -How to Get a Digital Health Advocate -Why it is important to have easy access to patient records -The Top Three Platforms Charting Patient’s Information -Healthcare Industry’s Problem with regards to Patient Records Management -Concerns with Interoperability on Medical Records Key Takeaways: “Having a patient be the access point for all of their medical information, I think is going to make the personalization of their care easier for physicians....
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Jan. 11, 2022

How The SBA Can Help You

In this episode, Barbara and Joshua discuss: *How the SBA loan works *Common Mistakes Business owners make in Financing *The Seven Accelerator Company- Joshua Kim’s Company Key Takeaway: ” The more organized you can be with your financials, the better.” –Joshua Kim. Connect with Joshua Kim Website: https://www.7accelerator.com/ LinkedIn: https://www.linkedin.com/in/joshuaekim/ Instagram: https://www.instagram.com/joshuakim702/ Twitter: https://twitter.com/joshuakim702 Facebook: https:/...
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Jan. 4, 2022

How To Improve your Physical, Mental, Emotional, and Spiritual Body

In this episode, Barbara and Justine discussed: *The Body Confidence and Well-Being Coaching *The Concept of Woo in Business *How To Boost Confidence and Well-being Key Takeaways: “Things do take time. You have to be consistent and keep that positive energy, whilst germinating your seeds.” –Justine Hales. Connect with Justine Hales: Website: https://bodyconfidencewellness.co.uk/ LinkedIn: https://www.linkedin.com/in/justine-hales-body-confidence-wellness/ Instagram: https://www.instagra...
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Dec. 22, 2021

Google Juice and Algorithms- How to Boost Your Rankings

How to Boost your Rankings with Google Juice and Algorithms In this episode, Barbara and Andy discuss: Search engines changing their algorithm Facebook algorithm Facebook ads Building Customer trust Key Takeaways: “If you actually want real results, get that expert who spent years working at it and is in the algorithm and understands what needs to happen to get you the results.” – Andy Seeley Connect with Andy Seeley: Website: https://creativelydisruptive.com/ LinkedIn: https://www.linke...
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Dec. 15, 2021

How to use Facebook Ads to Your Advantage

In this episode, Barbara and Christian will discuss: *How to use Facebook Ads as an Advantage *Why new social media platforms are better in lead generation *Why it’s important to know your target market first before starting a business Key Takeaways: “A website is just like a piece of real estate. If nobody drives up to it, and nobody finds it, no one’s going to buy your stuff from you.” – Christian Lovrecich. Connect with Christian Lovrecich: Website: https://pixlfeedmedia.com/ LinkedIn...
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Nov. 30, 2021

The Magic of Bending Time: Time Management Tips in Your Business with Britt Bolnick

In this episode, Barbara and Britt discuss: How to create free time while maintaining authority in your business How to manage your time effectively What tools do you need to delegate and manage your business What you can do to drive growth into your business Key Takeaways: “To change how you experience your life, you have to change from the inside out. You have to start with where you’re standing.” – Britt Bolnick Connect with Britt Bolnick: (096) Website: https://inarmscoaching.com/ https...
Nov. 24, 2021

Branding and Marketing for Medical Practice with Denise Blasevick

In this episode, Barbara and Denise discuss: How Branding and Marketing is Important to a Business How you can Establish your Own Brand How to stand out in the Competition What makes your Practice unique Key Takeaways: “You want people to be spreading the word about you in the way that you want.” – Denise Blasevick Connect with Denise Blasevick: LinkedIn: https://www.linkedin.com/in/deniseblasevick Website: http://www.thes3agency.com/ Twitter: https://twitter.com/AdvertGirl Connect with Bar...
Nov. 16, 2021

Unleash Your Creativity in Life with Marc Silber

In this episode, Barbara and Marc discuss: Why Creativity is Important in a Medical Practice How Creativity can bring Balance to your Work and Personal Life How Teamwork can be improved in your Business Why “Lightening Up” can help resolve serious matters How to Live a Creative Life Key Takeaways: “We all have to be ready to reinvent ourselves.” – Marc Silber Connect with Marc Silber: Website: https://www.silberstudios.com/ Instagram: https://www.instagram.com/marcsilber/ Youtube: https://...
Nov. 9, 2021

Media Marketing and Advertising for Medical Practice with MaryAnn Pruitt

In this episode, Barbara and Mary Ann discuss: How the COVID-19 Pandemic affected Media Consumption How Older and Younger Generations are consuming Media What Media Platforms are Rising How Media Marketing and Advertising can Help your Medical Practice Key Takeaways: “When you’re running a medical practice, the last thing you need on your plate is to also manage the media buys and your advertising.” – Mary Ann Pruitt Connect with Mary Ann Pruitt LinkedIn: https://www.linkedin.com/in/maryann...
Nov. 2, 2021

How to Run a One Minute Practice with Paul Wright

In this episode, Barbara and Paul discuss: How Paul transitioned from Physiotherapy to Health Business How to Understand your role in the Business How to Position yourself in the Market How to get more Freedom in your Business Key Takeaways: “If you’re not embarrassed by the first version of your product, you’ve launched too late.” – Paul Wright “Don’t fall in love with your product. Fall in love with your market.” – Paul Wright Connect with Paul Wright: LinkedIn: https://www.linkedin.com/...