Episodes

In this episode, Barbara and Judith discuss: Why physicians should write a book. How a book can get the media’s attention. Having control of your book from beginning to end. Key Takeaways: Having a book reinforces your expertise and starts building media influence. Do not get caught up with all your book knowledge. You have to come across as someone people can talk to without all the jargon that can go with it. Not going with traditional publishing allows you to have more control over every a...

In this episode, Barbara and Gary discuss: The 3 ways that you can commit news. The purpose of the press and reaching their audience. The best practice for effective PR. Key Takeaways: The best way to commit news is to upset the expectation. The easiest, cheapest way to keep track of your area of expertise fits in the media and what’s going on in the culture is to use Google Alerts. Target your press releases to the proper audience. “Effective PR isn’t rocket science and it’s not dumb luck. ...

In this episode, Barbara and John discuss: The hunger of those online for experienced, knowledgeable professionals to follow. Earning the trust of the consumer through social media and online content. Utilizing social media as a lead in to working with you more closely. What a platform personality archetype is and how to utilize your archetype in your social media platforms. Key Takeaways: Focus first on who your target customer is and then where they are hanging out and how you can reach the...

Using data to market Doctors’ practices and the use of telehealth (with automation of communications) Principle_WebBased_Launchpadds_Logo.png In this episode, Barbara and Bobby discuss: Creating dynamic content for your potential clients. The future of the delivery of medicine and medical care even beyond the current pandemic. Connecting any program you are using now to Launchpadds. Key Takeaways: Launchpadds can be great for telehealth providers as your target audience is everywhere. Market...

The Best Approaches to Manage Anxiety (helpful for all physicians for their patients during this pandemic) Katherine-on-beach-1-300×200.jpg In this episode, Barbara and Katherine discuss: Taking care of ourselves first – it’s not selfish! Top relationship practices to promote family health. Managing this time of uncertainty and finding purpose and focus. Key Takeaways: Self-care is about a relationship with ourselves. It goes far beyond just activities that we do once in a while. Communicate...

All the Benefits of Medical Office In-House Staff with a Virtual Assistant In this episode, Barbara and Danielle discuss: The role of a virtual assistant in a medical office. What a VA can do and how they can be HIPAA compliant. Questions to ask when looking for a Virtual Assistant. Key Takeaways: Many virtual assistants are hired as part-time, if you are looking for quick responsiveness and turn times, you may consider looking only for full-time virtual assistants. There is HIPAA certificati...

In this episode, Barbara and Andrew discuss: How Telehealth services can be utilized by doctors. The changing of telehealth right now due to the Coronavirus. Different forms that telehealth can take. Key Takeaways: While recently popular, telehealth has been used for years, including by the VA for psychiatric services for a backlog of patients, and remote patients with NASA doctors. To know which telehealth service is correct for you, you must first know why you are wanting to utilize telehea...

Platt Pictures 064.jpg Stress & Increased Adrenaline CAN be treated successfully with hormones In this episode, Barbara and Michael discuss: What doctors need to know about the CoronaVirus and adrenaline. Conditions caused by and related to excess adrenaline. How to reduce the adrenaline in our bodies and other benefits of progesterone. Key Takeaways: The brain uses more sugar than any other part of the body. Any time the body detects a drop in sugar, it releases adrenaline. The best source o...

susiemoore0281.jpg In this episode, Barbara and Susie discuss: The control that we have inside, both in our homes and in our minds. Coaching versus therapy. Social distancing versus emotional distancing. Key Takeaways: The judgment from others is what keeps us stuck. Coaching is about being only in the present and living an incredible life now. You are allowed to want more. Beliefs are so powerful and understanding those can help you to move forward. “Live in your self-directed life where yo...

AZ7B2122.jpg In this episode, Barbara and Elizabeth discuss: Breaking the patterns of habitual or emotional eating and the well-worn paths to the kitchen. 3-Step plan for breaking the patterns. Checking in to your emotions and recognizing how it is affecting your body. Key Takeaways: Being aware of our actions is half the battle to changing those habits. Plan your meals for the following day the night before – when we plan, we are using our prefrontal cortex to make decisions. In the moment, ...

In this episode, Barbara and Gin discuss: Getting started with your own meditation practice. Science backed meditation. Ways to meditate, other than the traditional sitting still. Key Takeaways: When you take the time to do yoga or meditate, you will find time expand and open. The genes involved in stress response are turned off, and the genes involved in the relaxation response are turned on when meditating. The purpose of your mind is to do the thinking. In meditation, you can give the mind...

In this episode, Barbara and Marcella discuss: The need for retraining women to stand out and take credit for our accomplishments and authority in a way that is recognized by all. The five keys for authority Crashing through the glass ceiling with women supporting women and men supporting women. Key Takeaways: We have to communicate to men at the highest level in the language that they understand, including specifics and numbers (which you may need to research beforehand). Start with an I sta...

In this episode, Dr. Barbara Hales discusses: How telehealth solutions are changing the handling of the pandemic. The steps being taken by HHS and CMS to expand telehealth services. The ever-changing environment of resources for COVID-19. Key Takeaways: Call ahead before you go to the doctors to do what you can to ensure 6 feet of space between yourself and others. If you’re not using telehealth, consider looking into it to better serve your patients without risking your own health. The Coron...

Justin Goodbread: Finances Made Simple to Reach Your Goals In this episode, Barbara and Justin discuss: What it takes to grow a business for a profit. Planning your leadership is a key for growing your business to a profit. What it takes to sell your practice to different types of buyers. Key Takeaways: It takes more than just throwing dollars at marketing. You need to know who you are marketing to and prepare the prospective patient/client for a future sale. Know who your ideal patient is a...

In this episode, Barbara and Nick discuss: What copywriting is and, more specifically what conversational copywriting is. The shift from hard-charging to conversational copywriting in your marketing messages. Tips for better results in conversational copywriting. Key Takeaways: Copywriting is the craft of using words to sell and it is everywhere. With conversational copywriting, imagine speaking to your target person one-on-one face-to-face and use natural, raw enthusiasm, not fancy marketing...

In this episode, Barbara and Jude discuss: Leveraging your content through roadmapping. Jude’s business evolution and discovery of video storytelling to build deeper connections. Investing in yourself to grow your business and further serve your clients. Key Takeaways: Asking questions to unravel your story and who you are is how you can leverage your content. Roadmapping can help you to understand what you want in your business for the long game. A big dream does not appear in a small life –...

In this episode, Barbara and Brian discuss: The best place to get reviews and when to ask for reviews. Handling negative reviews and unhappy patients. Leveraging reviews to increase business. Key Takeaways: Asking for reviews can be uncomfortable, but it is something that needs to be pushed through. The best time to ask is right at the end when their problems are relieved. On your website, have positive reviews front and center and visible with easy access. It is best to get a review on a thi...

In this episode, Barbara and Ryan Cote discuss: Using various online platforms to drive traffic to your website and build authority in your field. How to best integrate print and digital marketing to expand local outreach. Various ways to improve your website ranking and SEO for Google. Key Takeaways: Use Facebook’s advertising platform and its targeting options to niche your audience. Create content that is optimized for the keywords that are searched for by your target audience. Make sure y...

In this episode, Barbara discusses: Learning the difference between telling a good story versus a great story. Michael’s Hauge story telling formula to help sell your brand and attract new clients. How to elicit emotion in order to draw clients to your practice. Key Takeaways: People make emotional decisions then rationalize them with logic. Stories are going to attract prospective patients and clients and engage the ones you do have. Every story has a structure. Create a beginning, middle ...

In this episode, Barbara and Lawrence Cazan Cassini discuss: The evolution of Lawrence’s career in the wellness and preventative health sector. The development of a new biomarker scanner used to measure levels of antioxidants in skin cells. How knowing a patient’s antioxidant absorption can help tailor a diet specific to their needs. Key Takeaways: 70% of non-communicable diseases are preventable through better nutrition. Discussing nutrition with your patients as an untapped marketing angl...

In this episode, Barbara and Doug discuss: Using a podcast to boost your community Distributing your podcast Figuring out your show format Key Takeaways: A podcast can be an engaging tool in social media Make sure to use royalty-free music, otherwise you risk your podcast being bumped Having the goals of your podcast outlined first will give your podcast direction “Let the pro’s do what the pro’s do best, and you do what you do best. Don’t worry about the learning curve of all that back-...

In this episode, Barbara and Steve discuss: Ways to get referrals Profiling your ideal client: know who you are marketing for Paid Media Key Takeaways: If you remove the risk from the person you are asking, then referrals are much more likely to come Creating a referral pad or a book to hand out to other professionals in your field, gives them a tool to remember you by and share with patients Creating a premium experience will allow you to demand premium pricing “The offer isn’t just what ...

In this episode, Barbara and MacKenzie discuss: The advantages of choosing Blubrry Tools and client data Blubrry offers Tips to think about when starting a podcast Key Takeaways: Blubrry’s philosophy is your podcast should be yours and be in your control The more links and relevant information you include in your episodes and notes, the more people will be able to find you through search engines Consider being a guest on a podcast to test it out “Don’t be afraid to start and then once yo...

In this episode, Barbara and Wendy discuss: Causes and effects of procrastination Why it’s not your fault when you are procrastinating How laughing therapy works and the power in knowing silliness counteracts dread Key Takeaways: You can’t just will yourself out of or through something You temporarily lose your ability to access how smart you are when procrastinating The human system defaults to think something is dangerous “Every time you have put something off, it means your bottom ...