Episodes

In this episode, Barbara and Kricket discuss: Why speaking and messaging are crucial to business growth How storytelling remains impactful even until this day as a way to foster connection Why it’s important to have an open mind when having conversations and becoming a good listener Key Takeaway: “You see stories everywhere now. And it’s such an interesting phenomenon that is growing. Because if we look back in history, it’s always been about the story.”– Kricket Harrison Connect with Kricket ...

In this episode, Barbara and Nick discuss: Why it is essential to have a side hustle even if you are a professional How to develop a side hustle that you can do alongside your current job How to take advantage of technology in creating content that generates revenues through engagements Key Takeaways: “As far as other side hustles, it’s really thinking like a high, earning powered individual!” – Nick Loper Connect with Nick Loper: Website: http://www.sidehustlenation.com/ LinkedIn: https://www...

In this episode, Barbara and Dr. Zilin Wang discuss: The most challenging patient Dr. Wang encountered in his Diabetes Reversal Program What is the most unexpected result from a patient on Diabetes Reversal Program which Dr. Wang got most excited What is the feedback from Dr. Wang’s patients who have reversed their diabetes What is Diabetes Reversal Program What is Atherosclerotic Plaque Volume Reduction Program Tips on people who are on the verge of a serious diabetic problem Key Takeaways: “...

In this episode, Barbara discuss: How will you get the attention of your patients to your website without spending money What are the 15 steps in your traffic strategy Key Takeaways: “Networking, attending and speaking at conferences relevant to your business and practice add great value. It gives visibility and presents you as an authority by virtue of speaking there.” – Dr. Barbara Hales Connect with Barbara Hales: Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist Busin...

In this episode, Barbara and Douglas discuss: How to appease an angry person and calm them within 90 seconds. How to deal with your emotions when you’re angry. How history changed our perspective towards emotions. Key Takeaways: “We talked about how to ignore the words, listen and reflect the emotions. Try it on yourself the next time you feel anything other than perfectly happy, content, or satisfied!” – Douglas E. Noll To get access to the resources: Website: https://dougnoll.co/medicalstra...

How to Write a Press Release that the Media Crave In this episode, Barbara and Mickie Kennedy discuss: ·What is a press release, and how do they work? ·What are Mickie’s tips for writing a winning press release? ·Why do so many press releases fail? Key Takeaways: “I could see myself building an entire story around that quote. A quote is so great and compelling. And what makes a great quote is just something that cannot easily be paraphrased!” – Mickie Kennedy Connect with Mickie Kennedy: ...

In this episode, Barbara and Talya discuss: The importance of good communication between doctors and their patients Creating a strong partnership with patients How giving support to patients can have a significant impact on them Key Takeaways: “To acknowledge and be honest, is the best thing you can do.” – Dr. Talya Miron-Shatz Connect with Dr. Talya Miron-Shatz: Website: https://talyamironshatz.com/ LinkedIn: https://www.linkedin.com/in/talya-miron-shatz/ Twitter: https://twitter.com/talyamir...

In this episode, Barbara and Robert Plank discuss: What platforms to use when starting a membership site The “Why, What, How-to, What-if” structure and how it works How offering free courses or content will help you with your business Some tips in starting a podcast Key Takeaways: “So before even getting to the solution, we need to let them know that we can understand their problem, and we know about them maybe even a little bit more than they know about themselves.” -Robert Plank “No ori...

In this episode, Barbara and Dr. Michael Neal discuss: How to hire suitable candidates for your practice How to Build My Team can help you in your hiring process Why resumes are not important in the hiring process How you can become 90% stress-free in your practice Key Takeaways: “If you aren’t using some type of scientific screening process, then you are engaging in the beautiful definition of insanity. You’re doing the same thing over and over again, but expecting a different result.” – Dr. ...

In this episode, Barbara and Mike discuss: Why it is important to start doing the Startups How SEO makes your business strong compare to other Changes in the CBD world a what that means for consumers Key Takeaways: “It’s never too late in the game!” – Mike Pachan. Connect with Mike Pachan: LinkedIn: https://www.linkedin.com/in/michaelpachan Learn more about Mountain Made: Website: https://mountainmadecbd.com/ Facebook: https://www.facebook.com/MntMade/ Instagram: https://www.instagram.com/mnt...

In this episode, Barbara discussed: What TikTok offers to everyone Why it is so popular Tiktok and other Social Media Platform Statistics How TikTok became an absolute goldmine How do you get to be an influencer on TikTok? Key Takeaways: “TikTok is not just a fad; it’s here to stay.” Connect with Barbara Hales: Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist Business website: www.TheMedicalStrategist.com Show website: www.MarketingTipsForDoctors.com Email: Barbara@TheMed...

Ocean Robbins In this episode, Barbara and Ocean discuss: Why it is essential to be mindful of your diet Why healthier foods tend to be more expensive and myths involving GMO foods—Genetically Modified Organisms What is the 31-Day Food Revolution and its mission Key Takeaways: “The journey of a thousand miles begins with a single step. If you haven’t eaten well your whole life, don’t sweat it. Otherwise, you can turn that around with your own knife and fork, and every step you take matters.” ...

Michael Buzinski In this episode, Barbara and Michael discuss: ●The Rule of 26 ●Finding Health Professionals ●Being involved in social media/ social media marketing Key Takeaways: “Social media is great, but it’s not mandatory.” – Michael Buzinski Connect with Michael: Website: https://buzzworthy.biz/ LinkedIn: https://www.linkedin.com/in/michaelbuzinski/ Instagram: https://www.instagram.com/michael.buzinski/?hl=en YouTube: https://www.youtube.com/user/AnchorageSeo Facebook: https://w...

Tsao Lin Moy In this episode, Barbara and Tsao discuss: What is the difference between Western Medicine and East Asian Medicine? How Acupuncture works and how it’s beneficial to us. How Acupuncture can help in women’s fertility. Key Takeaway: “A certain level of commitment and discipline is necessary to achieve a high level of health and healing. With expert guidance and support in an on-going program format, patients can achieve balance, stability, and wellness in their lives.” – Tsao L...

In this episode, Dr. Barbara Hales discusses: The Shiny Penny Syndrome How to outsource businesses and medical practices What to know when vetting companies to outsource services How Marketing can help with building a Medical Practice Key Takeaways: “You have to invest time and effort into one thing. If that is working well, you could then go on to the next thing.” – Dr. Barbara Hales Connect with Barbara Hales: Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist Business webs...

In this episode, Barbara and Nick discuss: How does Zoco differ from other networking organizations? What are the different types of people who are very keen on networking? What are some of the tips Nick has to get the most out of networking? Key Takeaways: ” You have to be passionate about your business and be able to talk about your business.” – Nick Blanchard “We must remember we have two ears and one mouth. I know we’ve all heard it. We need to use it in that proportion. Listen twice as ...

In this episode, Barbara and Jonathan discuss: Why it is important to sustain the connection with someone How to traverse the Reconnect journey—a book written by Jonathan Sprinkles How Telehealth changes everything during and post-pandemic Key Takeaways: “The toughest part there is, comes when you look at yourself and have to figure out how to pour back into yourself. But this is what I discovered through my journey, the more you have, the more you have to give.” – Jonathan Sprinkles Co...

Ridgely Goldsborough In this episode, Barbara and Ridgely discuss: How to determine your mind type What are the 7 Mind Types How these mind types actually help you to do well. Key Takeaways: “It’s so important to understand who you are, and how to express who you are.” – Ridgely Goldsborough “I want to remind everybody that a smile is a little curve that sets many things straight. And if someone needs a smile, then please give them yours.” -Ridgely Goldsborough “The best decision is yes...

Dr. Kylie Burton In this episode, Barbara and Kylie discuss: How to find answers, healing, and hope for those with impossible health struggles, even if they’ve been told that their labs are normal How to interpret the labs differently than the average physician How functional medicine differs from traditional medical care Key Takeaways: ” Having a FaceBook business page and being a guest on podcasts helps to promote oneself” – Kylie Burton Connect with Kylie Burton: drkylieburton.com face...

Suzy Prudden- Itty Bitty Books In this episode, Barbara and Suzy discuss: how to use your book as a blueprint for business your book is your marketing tool how a book can bring you more leads and clients that a book establishes you as an authority Key Takeaways: ” When you give out business cards, most of them wind up in the trash, but nobody ever throws out a book.” — Barbara Hales “A book is a door opener. It positions you as an expert and gives you more opportunities to get speaking enga...

Michael Athmer In this episode, Barbara and Michael discuss: How to make your business life easier with a PEO Outsource your business payroll and taxes 1099 vs. W2 Key Takeaways: ” Look at employee leasing or PEO and you’ll be surprised that it can be a really big benefit at a very reasonable cost. It’s a lot easier for you without being distracted by all these employee-related administrative issues.” — Michael Athmer Connect with Michael Athmer: www.unitedtechPEO.com michael@michaelathme...

In this episode, Barbara and Henry Klauke discuss: Improving your business with email marketing Frequency of sending out emails How to Avoid going into the Spam Folder Key Takeaways: “Use the 80-20 rule. For 80%, give tips, information, blogs, and information. The other 20% is where you give your call to action ” — Henry Klauke Connect with Henry: https://www.linkedin.com/in/henry-klauke Connect with Barbara Hales: Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist Busine...

In this episode, Barbara and Jarod discuss: What search engine marketing is and the different types of SEM. How a medical practice can maximize their return on investment from any marketing campaign. What an exciting or creative ad is and what it looks like regardless of the industry you are in. Key Takeaways: You have to think of the lifetime value of the marketing dollars you are putting in. It may take some math, but it is worth doing. A Pay-Per-Click campaign is directed specifically to t...

In this episode, Barbara and Susan Meier discuss: How to refresh and reinvent your brand Key steps in brand strategy Signature colors The right icon for you Key Takeaways: “Think outside of your own product or service and how that impacts your audience. Start really with an understanding of who that person or organization is, what their day-to-day life is like, what their aspirations might be, what their challenges might be all across their personal and professional world and then think abo...