Episodes

In this episode, Mark LaCour and Matt Bertram share eight strategic steps in sales and marketing that your competitors are skipping, and how you can leverage them for long-term success in the oil and gas industry. They emphasize the importance of discipline, process, and relationship-building in achieving sustainable growth. Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Visit the OGGN Merch store her...

In this episode, we explore the challenges and opportunities for new marketers entering the oil and gas industry, with insights from Nilu of Navis. We discuss digital transformation, brand building, and the impact of AI on marketing strategies. Check out NavVis at https://www.navvis.com Connect with Nilu at https://www.linkedin.com/in/nilufarmasrour/ Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Visi...

In this episode, Matt Bertram and Mark LaCour explore the future of marketing in 2027, focusing on AI, search engine evolution, and strategic positioning for enterprise marketing leaders. They discuss how AI is transforming search, the importance of data hygiene, and the need for marketing to be a vital part of the enterprise. Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Visit the OGGN Merch store h...

In this episode, we explore how kaarvi.ai is revolutionizing sales and marketing in the oil and gas industry through AI-driven personalized outreach, lead scoring, and real-time analytics. It’s so good that it fooled Mark completely, leading him to developing a relationship with their CEO and bringing them onboard as a new sponsor. Discover how this innovative platform can transform your sales pipeline and marketing attribution efforts. Check them out at https://website.kaarvi.ai Connect with S...

In this episode, Mark LaCour and Matt Bertram explore when to say no to deals, how to offboard toxic customers, and strategies for better sales and client management. They share practical tips on scope creep, communication red flags, pricing negotiations, and maintaining professionalism to build healthier business relationships. Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Visit the OGGN Merch store...

In this episode, Mark LaCour and Matt Bertram share their top strategies for 2026 that are driving monster results in sales and marketing within the oil and gas industry. They discuss innovative approaches like account-based marketing, intent signals, thought leadership, and leveraging co-marketing dollars to build visibility and trust. Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Visit the OGGN Mer...

In this episode, Mark LaCour and Matthew Bertram share expert insights when answering a listeners question about selling into the oil and gas industry when you’ve never done it before. They discuss establishing trust, industry knowledge, and strategic entry points. Perfect for sales professionals looking to navigate this complex sector effectively. Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Visit ...

In this episode, Mark LaCour and Matthew Bertram discuss how oil field service companies can justify marketing budgets without relying on traditional lead metrics. They explore effective strategies for aligning marketing efforts with sales, understanding financial metrics, and leveraging AI for better decision-making. Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Visit the OGGN Merch store here. Curi...

In this episode, Mark LaCour and Matthew Bertram discuss essential sales fundamentals for enterprise deals in the oil and gas industry, addressing common pitfalls and practical strategies to accelerate deal closure. Download the checklist mentioned here: https://drive.google.com/file/d/1MaZrX-fnuZoj1xfr_UFZk-axpl8pRnRx/view?usp=sharing Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Visit the OGGN Mer...

In this episode, Mark LaCour and Matthew Bertram explore the concept of buyer champions, their importance in modern sales, and how to effectively empower and leverage them to close deals faster and more efficiently. They share practical strategies, tools, and insights to build stronger client relationships and streamline the sales process. Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Visit the OGGN ...

In this episode, Matthew and Mark discuss how AI and technology are transforming sales leadership, training, and customer engagement. They explore practical strategies for leveraging data, refining processes, and developing skills to stay competitive in a rapidly changing industry. Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Visit the OGGN Merch store here. Curious about podcast advertising? Learn ...

In this episode, Mark LaCour and Matthew Bertram explore the transformative impact of AI on sales, marketing, and reputation management. They discuss how data governance, AI tools, and strategic insights are reshaping industries and what businesses need to do to stay ahead. And they have a little fun with Mark explaining why he sold his original company modalpoint to Matt, even though he swore, he would never do it. ModalPoint — AI Decision Governance for Regulated Industries Brought to you on ...

In this episode, Thomas shares with Mark Lacour and Matthew Bertram insights on transforming small businesses, especially family-run operations, through structured systems, sales, and marketing strategies. Discover how to build sellable, scalable businesses and leverage data and AI for growth. Thomas Rechtien, Rechtien Consult https://www.rechtienconsult.com https://www.linkedin.com/in/thomas-rechtien/ Brought to you on OGGN, the largest and most listened-to podcast network for the oil and ene...

In this episode, Mark LaCour and Matthew Bertram explore the complexities of enterprise sales, buyer hesitation, and effective strategies for navigating decision-making groups. They share practical tips on managing risk perception, mapping stakeholder ecosystems, and controlling the sales process to close deals successfully. Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Visit the OGGN Merch store her...

In this episode, Mark LaCour and Matthew Bertram discuss the transformative impact of AI on oil and gas sales and marketing. They explore how AI enhances brand visibility, the importance of digital information governance, and strategies for leveraging podcasts and content to build trust and drive sales. OGGN Blog Post: Why Oil and Gas Companies Need AI Visibility, Not Just SEO https://oggn.com/oil-gas-ai-visibility-not-just-seo/ Brought to you on OGGN, the largest and most listened-to podcast ...

In this episode of the Sales and Marketing Podcast, Mark LaCour and Matthew Bertram discuss the evolution of their podcast and the launch of their new book focused on sales and marketing in the oil and gas industry. They welcome Brian Confer from Capturely, who shares his unique journey from a mobile photo studio to a technology-driven virtual headshot service. The conversation highlights the importance of professional headshots in building trust and enhancing online profiles, especially in a r...

Matthew Bertram—digital strategist and fractional CMO—sits down with RevOps leader Wesleyne Whittaker to demystify revenue operations: aligning sales, marketing, CS, finance, and ops into a single profit engine. They dig into the numbers behind pricing—smart discount guardrails, margin floors—and how to build cross-functional processes that actually flow. Wesleyne also shares her BELIEF Selling framework (Break barriers, Empower mindset, Learn continuously, Implement boldly, Execute consistently...

Two industrial marketing strategists—host Matthew Bertram and Travis Ziebro—sit down to talk shop and show technical companies how to align sales and marketing messaging to win with engineers online. They dig into building high-authority content that reflects real expertise, why generic AI copy falls flat, and how to turn spec-level sales conversations into digital assets that rank and convert. You’ll get practical SEO plays for today’s Google/LLM reality—entity-based strategy, interconnected t...

In our latest episode, hosts Mark LaCour and Matthew Bertram reflect on a year filled with milestones, gratitude, and exciting developments in their professional journeys. Join us as we explore their experiences and the evolving landscape of sales and marketing in the oil and gas sector. Oh yeah, they also published their first book! Find our “Oil and Gas Sales and Marketing” book here: https://a.co/d/cvl3lsa Brought to you on OGGN, the largest and most listened-to podcast network for the oil a...

At the Sellwell Conference, Matthew Bertram, digital strategist and Fractional CMO sits down with Paul Fuller of Membrain to unpack why most CRMs become data graveyards—and how to turn them into deal engines. They cover building a minimum viable CRM that actually helps reps sell: prospecting cadences that stick, buyer/seller milestones for each stage, clean pipeline management, true account mapping for expansion, and coaching baked into the workflow. Paul shares how Membrain replicates best prac...

At the Sellwell Conference, host Matthew Bertram digital strategist and CMO sits down with change-management veteran Michael Wright to unpack how to win complex, multi-stakeholder deals in oil & gas. They dig into mapping buying networks, aligning departments with “internal clinics,” and building a mutual, date-driven close plan that survives real-world hurdles (board calendars, signatory vacations, backups). Michael shares how industry credibility, safety/regulatory awareness, and adding value...

Live from the Shell conference, this episode dives into how changing buyer behavior and AI are reshaping complex sales in oil & gas. We cover cleaning dirty CRMs, automating prospecting and meeting notes, using conversation intelligence to spot win patterns, tightening forecasts, and setting smart AI guardrails—practical workflows you can deploy now to sell faster and smarter. Episode Links: Guest: https://www.linkedin.com/in/michel-priv%C3%A9/ SellWell Conference: https://www.theghgn.com/sell...

Matthew Bertram, Digital Strategist and Fractional CMO sits down with Arnaud Dasprez, CEO of HexaGroup to unpack their shift from traditional B2B marketing to a full customer-experience (CX) agency for energy. They dig into aligning branding, marketing, sales, and service; how private equity thinks about brand valuation and revenue lift; and why “branding ≠ a new logo.” You’ll hear practical ways to drive loyalty and NPS, accelerate digital transformation, and fix CRM adoption so it actually su...

In this episode of Matt Bertram, digital strategist and CMO, dives deep into the power of data in modern marketing and decision-making with Robin Sturgis. From the rise of AI analytics to the risks of bad or mislabeled data, Matt and guest Robin Sturgeon of InfoFluency explore how clean, accurate data drives smarter strategies — and why data governance and human oversight matter more than ever in the AI era. Episode Links: Guest: https://www.linkedin.com/in/robinsturgis/ SellWell Conference: h...