Episodes

In this 2-part series Mark, Matt and Ian from Fifth Ring discuss the evolving role of marketing in the C-suite, emphasizing the importance of data-driven strategies and predictive revenue. They explore the need for a unified approach to data across departments, the cultural shifts necessary for effective collaboration, and the impact of AI on creativity in marketing. The discussion highlights the challenges and opportunities that arise when marketing professionals embrace a more analytical minds...

In this conversation, Mark LaCour and Matt Bertram discuss the concept of influencer marketing in the oil and gas industry. They explain that influencer marketing involves leveraging the trust and credibility of individuals who have a significant following and influence in a particular industry. They highlight the importance of finding the right influencers who align with your brand and target audience. The hosts emphasize that influencer marketing is not just for B2C companies, but also works e...

This is not your grandfather’s ABB! Mark and Anand discuss strategies for positioning low-carbon technologies and services to traditional oil and gas clients, adapting pricing models and value propositions, building new client relationships, expand market share, training and coaching of the sales team. And the importance of loss reviews! https://www.linkedin.com/in/anandjha01 https://global.abb/group/en/technology/ventures https://global.abb/group/en Brought to you on OGGN, the largest and most...

Mark and Matt are joined by Kevin Condron, Global Marketing Leader, Industrial & Distribution Sectors at IBM. Learn about the importance of marketing and comms working together to ensure collaboration, consistency, preparation, and being totally customer focused. Plus, learn how to make journalists happy to share your announcements and maybe the best LinkedIn tip ever! […]

In this conversation, Mark and Matt discuss the importance of mindset in sales and marketing in the oil and gas industry. They emphasize the need for mental health and self-care, as well as the transfer of enthusiasm when selling. They also highlight the importance of seeing oneself as a peer and problem solver, rather than just a vendor. The conversation touches on the significance of having a sales process, controlling the process, and not being emotionally attached to deals or rejection. They...

Mark, Matt and Rory discuss the power of storytelling in sales and marketing and how it can be effectively used in podcasts. They explore the benefits of podcasting as a medium for building trust and connecting with an audience. They also touch on the debate of audio-only versus video podcasts and the importance of personal branding in content creation. The conversation concludes with a discussion on the future of AI and its impact on content creation and ownership. Brought to you on OGGN, the ...

Mark and Matt learn a lot from Nick about push pull marketing for sales, how to get everybody on the same side of the table, what bad LinkedIn content looks like and marching orders for SDR’s in 2024. Plus, Nick is going to come back and help Mark and Matt with their insiders’ group. Nick Loise https://www.linkedin.com/in/nicholasloise https://salesperformanceteam.com Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN new...

Mark and Matt discuss how not to be seen as a vendor but as a thought leader in your space, how to generate high-quality leads at scale, where you can grab a bite to eat and hear these two going into much further detail in person and find out if you can podcast in the dark or not. API Luncheon mentioned on May 14th: https://www.apihouston.org/event-details/live-podcast-selling-marketing-to-the-oil-gas-industry-in-2024-api-general-meeting-may-14-2024 Brought to you on OGGN, the largest and most ...

Mark and Matt learn how Trey, Benjamin and their company Audion bring in people from all over the world remotely, deliver high-quality video and audio and produce events that are part in person and part remote. Learn the power and reach of these hybrid events, what it takes to do it right, how to reduce your marketing budget, and deliver your message to the audiences in an impactful way. Plus, Mark gets offered a sales job! https://audionllc.com https://www.linkedin.com/in/traestanley/ https://...

Mark and Matt have a great conversation with Michel Prive on why changes happen in the sales arena and what sales leaders need to do to reset their sales strategy, course correct their team\’s activity, and how to shift focus to the new status. All of which leads to new revenue and opportunities, if handled correctly. Plus, it looks like we have a new recording home at Buzz and Bites! https://www.linkedin.com/in/michel-priv%C3%A9/ Brought to you on OGGN, the largest and most listened-to podcast...

Matt and Mark have a fascinating discussion with Ben and Jason with Quake Marketing Group, about their virtual showrooms. This is not what you\’re thinking, but a very easy and dynamic way to show off your company\’s products or services anywhere, at any time in a 3-dimensional space, that is ridiculously easy to understand. Think of this as a digital twin for oil and gas sales and marketing teams. Quake https://quakemg.com Ben Seligson https://www.linkedin.com/in/ben-seligson/overlay/about-t...

Mark and Matt are back with Todd and Ian with Fifth Ring, and explore ABM. What most people get wrong, how to do it right, the tech stack, storytelling and how to personalize your approach. All to ensure that you get the perfect story in front of your perfect prospect to drive sales. Todd Gregory https://www.linkedin.com/in/jtoddgregory/ Ian Ord https://www.linkedin.com/in/ian-ord-9019a43/overlay/about-this-profile/ Fifth Ring https://www.fifthring.com/ Brought to you on OGGN, the largest and m...

Mark and Matt discuss what it takes to maintain a strong presence in the minds of your target audience, building brand loyalty and influencing your buyers, how to measure brand awareness, engaging with online communities and the importance of consistent branding elements. Plus, find out if Mark is considered an influencer or not. Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Visit the OGGN Merch stor...

Mark and Matt sit down with Todd and Ian with Fifth Ring and discuss the ways to ensure your brand can clearly communicate what differentiates you from your competitors, why the low-price leader does not like being the low-price leader, and the joys of loss reviews. Todd Gregory https://www.linkedin.com/in/jtoddgregory/ Ian Ord https://www.linkedin.com/in/ian-ord-9019a43/overlay/about-this-profile/ Fifth Ring https://www.fifthring.com/ Brought to you on OGGN, the largest and most listened-to po...

Mark and Matt hang out at Buzz and Bites and discuss charging for scope creep, calendar technology, talking to the right person, how you should own and control the sales process, making it easy for your customer to buy, and how to be persistent without being aggravating. And they can’t help it, but they go off on a tangent at the end. Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Visit the OGGN Merch...

Mark and Matt sit down with Todd and Ian with Fifth Ring and discuss how the views and perception around oil and gas is changing both in the EU and the US, the importance of staying true to who you are, and how unexpectedly the renewable industry needs help with their messaging. Plus, Matt tries really hard not to lose half our audience! Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Todd Gregory: https://www.linkedin.com/in/jtoddgrego...

Best practices on running demos at your trade show booth. What to do, what not to do and how to follow up. Plus, how to attract engineers to your booth AND we are now looking for a new sponsor for this podcast! Recorded live at: https://napeexpo.com/summit Thank You to https://www.tgs.com/ or sponsoring our podcast pavilion! Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Visit the OGGN Merch store he...

A bunch of actionable tips and techniques to make sure you achieve your goals in sales and marketing for 2024. Plus learn who Marks dream client is, which OGGN podcast is selling the most merch and how to make sure your competitors are not really competitors. Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Visit the OGGN Merch store here. Curious about podcast advertising? Learn more here. Mark LaCour...

Learn the power of storytelling for both sales and marketing, the difference between storytelling and content marketing, the hero’s journey and why Mark waters up sometimes when watching TV. Matt’s books mentioned: https://www.amazon.com/stores/Matt-Bertram/author/B07FCQXDC7 Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Visit the OGGN Merch store here. Curious about podcast advertising? Learn more he...

Mark and Matt are joined by Warren, host of the Oil and Gas Pitch Podcast and they discuss what to do (and what not to do) when you secure that first important prospect meeting. Plus learn what Gelotophobia is and how to get a free coaching session. Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Mark LaCour | Matt Bertram OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok EWR Digital | LinkedI...

Warm thoughts and good cheer from your favorite bunch of oil and energy podcast hosts. *** Watch the VIDEO here *** Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Mark LaCour | Matt Bertram OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok EWR Digital | LinkedIn Enjoying the show? Leave us a review here! More from OGGN … Podcasts LinkedIn Group LinkedIn Company Page Get notified about indus...

Mark and Matt are joined by Sarah Downs from Doqaru and discuss improving sales processes, how to recruit salespeople effectively and using data and insight to close more sales. Plus, why was Mark on the big screen in Aberdeen during the beginning of Covid pandemic. https://www.linkedin.com/in/sarahdowns-doqaru/ Wondering what will happen next year? Check out our 2024 Oil and Gas Predictions. Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy indust...

Mark and Matt are joined by Bella from Midnight Marketing and discuss the connection between DE&I and Victoria’s Secret losing its core buyers, how that relates to the Oil and Gas industry and why Bella brought an alien on a plane. Bella Kelada-Khalil on LinkedIn Brought to you on OGGN, the largest and most listened-to podcast […]

Mark and Matt fight some bandwidth issues, but the conversation with Cohen is pure gold around using marketing’s triple win to benefit yourself, your clients, and another company who shares your same audience. Cohen’s LinkedIn https://www.linkedin.com/in/cohen-mchale-fleming/ This episode is made possible by RigER Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Mark LaCour | Matt Bertram OGGN | Linked...