Episodes
32
Nov. 14, 2023
Email Automation. Not Just for Marketers. | Ep 032
Matt and Mark discuss email automation and how it can help generate sales, best practices, common tools and most importantly, what not to do! Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Mark LaCour | Matt Bertram OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok EWR Digital | LinkedIn Enjoying the show? Leave us a review here! More from OGGN … Podcasts LinkedIn Group LinkedIn Company Page...
31
Nov. 7, 2023
Competitive research | Ep 31
Matt teaches Mark how to do research on your competitors – their pricing, tactics and customers. Plus, Mark drops a gold mine of a tip on what you should do when you lose an RFP. This episode is made possible by RigER Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Mark LaCour | Matt Bertram OGGN LinkedIn | Facebook | Twitter | Instagram | TikTok EWR Digital | LinkedIn Enjoying the show? Leave us a ...
30
Oct. 25, 2023
Is Cold Calling Dead and if Not, How Do You Go About It Effectively? With Guest Michael Pedone | Ep 30
Mark and Matt learn a ton about cold calling to generate business, from the master himself Michael Pedone. Learn the process, tactics, and metrics that work in today’s social selling world. Plus, what to look for when hiring inside salespeople. Guest Michael Pedone Founder/CEO Online Sales Training Programs https://www.linkedin.com/in/michaelpedone/ This episode is made possible by RigER Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industr...
29
Oct. 17, 2023
Keyword Research and How to Rank in Google | Ep 29
Mark and Matt discuss driving sales by ranking organically for searches in Google, websites, long tail key phrases and how you can take business away from your competitors! This episode is made possible by RigER Sign up for the OGGN Newsletter here. Mark LaCour | Matt Bertram OGGN LinkedIn | Facebook | Twitter | Instagram | TikTok EWR Digital | LinkedIn Enjoying the show? Leave us a review here! Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy...
28
Oct. 11, 2023
Analytics and Listing tools | Ep 28
Matt teaches Mark the difference between analytics and listening tools, learn which prospects are coming to your website, understand what your competitors are doing better than you, generate very warm leads, and Mark surprises Matt with a LinkedIn tip of the week. Sign Up Get the inside scoop on your favorite podcasters, behind the scenes, industry insights and discounts – sign up for our Sunday Update, link is in the show notes. http://eepurl.com/ixXPEc Oil and Gas Events http://eepurl.com...
27
Sept. 26, 2023
Local Sales and Marketing, Plus Saving Marriages | Ep 27
Mark and Matt discuss how to promote your local brick-and-mortar business, what you can do to generate more sales and how to use marketing to drive people into your store. Plus, for the first time ever we saved a marriage while eating barbecue. Restaurant mentioned: Roegels Barbecue Katy Fwy https://katyfreeway.roegelsbarbe cue.com This episode is made possible by RigER Sign up for the OGGN Newsletter here. Mark LaCour | Matt Bertram OGGN LinkedIn | Facebook | Twitter | Instagram | TikTok E...
26
Sept. 19, 2023
CRM. The Good, the Bad and the Ugly | Ep 26
Mark and Matt expose the truth about CRM systems and how most are not valuable to the frontline sales people. They also discuss best practices, processes and techniques to make your CRM your second-best friend. This episode is made possible by RigER Get the inside scoop on your favorite podcasters, behind the scenes, industry insights and discounts – sign up for our Sunday Update here. Mark LaCour | Matt Bertram OGGN LinkedIn | Facebook | Twitter | Instagram | TikTok EWR Digital | LinkedIn E...
25
Sept. 5, 2023
Sales compensation plans, not just for sales people | Ep 25
Join Mark and Matt as they learn from Greg Crabtree the proper way to set up sales compensation plans, that revenue is not important, but margins are and what happens to sales people when their bellies are full. This episode is made possible by RigER Sign up for the OGGN Newsletter here. Mark LaCour | Matt Bertram OGGN LinkedIn | Facebook | Twitter | Instagram | TikTok EWR Digital | LinkedIn Enjoying the show? Leave us a review here! Brought to you on OGGN, the largest and most listened-to...
24
Aug. 29, 2023
Account Based Selling: A deep dive into strategies and success stories | Ep 24
Mark and Matt discuss what account based selling (ABS) is, and what are the benefits? Plus, how to properly implement this technique and why Matt is sad that he no longer will get free gadgets. This episode is made possible by RigER Mark LaCour | Matt Bertram OGGN LinkedIn | Facebook | Twitter | Instagram | TikTok EWR Digital | LinkedIn Enjoying the show? Leave us a review here! Brought to you on the OGGN, the largest and most listened-to podcast network for the oil and energy industry. More ...
23
Aug. 22, 2023
Becoming a Thought Leader | Ep 23
Mark and Matt discuss the benefits of becoming a thought leader, how to get there, and giving away valuable stuff for free. This episode is made possible by RigER Mark LaCour | Matt Bertram OGGN LinkedIn | Facebook | Twitter | Instagram | TikTok EWR Digital | LinkedIn Enjoying the show? Leave us a review here! Brought to you on the Oil and Gas Global Network, the largest and most listened-to podcast network for the oil and energy industry. More from OGGN … Podcasts LinkedIn Group LinkedIn...
22
Aug. 17, 2023
How to Sell Engineered Products | Ep 22
Mark and Matt talk with Chris Kapp and discuss how selling engineered products to the Oil and Gas industry is different than other B2B sales, the relationship between the sales process and business strategy, and how you’re probably wasting both your time and money by hiring an external consultant. With a special guest for the product review. Chris’s book “How to Sell Engineered Products“ Product Review: GagaKing Portable Charger for Apple Watch This episode is made possible by RigER Mark LaCou...
21
Aug. 8, 2023
Virtual Assistants, Best Practices for Success – Ep 21
Mark and Matt talk through the process of finding, hiring and training a virtual assistant, to free up your time to do more impactful work. Learn what you should be paying and how to keep from being ripped off. Plus coming soon, a product review for those that have an Apple Watch. Mark LaCour Matt Bertram OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR LinkedIn EWR digital This episode is made possible by RigER Enjoying the show? Leave us a review here! Brought to you o...
20
Aug. 1, 2023
Coaching or managing your sales and marketing team? One is much better than the other! – Ep 20
Mark and Matt interview Bill Morrison, one of the best sales coaches in the world according to Mark. But they do get a little sidetracked with personas, the definition of marketing in 2023 and driving revenue. Get in touch with Bill https://www.linkedin.com/in/william-morrisonswitzerland/ https://www.emea.sandler.com/requestinfo Link to free ebook “Coaching: A sales leader’s guide” WP Sales Coaching for Managers Mark LaCour Matt Bertram OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram...
19
July 25, 2023
Working from Home, The Ninja Edition – Ep 19
Mark and Matt talk through what it takes to level up your work from home game. Plus, a surprising but extremely good product review. Product Review Auxiwa Clip on Selfie Ring Light [Rechargeable Battery] with 36 LED for Smart Phone Camera Round Shape, White Mark LaCour Matt Bertram OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR LinkedIn EWR digital This episode is made possible by RigER Enjoying the show? Leave us a review here! Brought to you on the Oil and Gas Globa...
18
July 19, 2023
How to be an Effective One Person Marketing Team – Ep 18
While Matt is on vacation, Mark and Jordan talk through the steps necessary to make you a successful one-person marketing team. Plus, a team Apple endorsement and Jordan’s chatGPT blunder. Jordan Yates Her OGGN podcast Mark LaCour Matt Bertram OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR LinkedIn EWR digital This episode is made possible by RigER Enjoying the show? Leave us a review here! Brought to you on the Oil and Gas Global Network, the largest and most listened...
17
June 27, 2023
Developing a Shared Vision for Your Sales and Marketing Team – Ep 17
Mark and Matt discuss how to develop and implement a shared vision to bring your marketing and sales teams together. Plus learn how Mark learned to sandbag deals after being placed on a PIP. Mark LaCour Matt Bertram OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR LinkedIn EWR digital This episode is made possible by RigER Enjoying the show? Leave us a review here! Brought to you on the Oil and Gas Global Network, the largest and most listened-to podcast network for the ...
16
June 20, 2023
A Day in the CRO Life and Matt’s Grumbling Pays Off – Ep 16
This week Mark and Matt interview Jeremiah Woodford, the CRO of IFS and discuss strategy, managing a sales team, working with marketing and one good piece of advice. Plus, Matt gets his own ring presenter. Jeremiah Woodford https://www.linkedin.com/in/jeremiahwoodford/ IFS https://www.ifs.com/ Mark LaCour Matt Bertram OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR LinkedIn EWR digital This episode is made possible by RigER Enjoying the show? Leave us a review here! ...
15
June 6, 2023
How to Sell and Win Against Bigger Competitors – Ep 15
This week Mark and Matt explain how to compete and win against with much bigger competitors, and how MMA strategy plays a crucial role in scoring those big contracts. Product Reviewed AMERTEER Bluetooth Wireless Presenter, Presentation Clicker, Finger Ring Remote, Rechargeable https://a.co/d/6sSo4BJ Mark LaCour Matt Bertram OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR LinkedIn EWR digital This episode is made possible by RigER Enjoying the show? Leave us a review h...
14
May 30, 2023
The Sales Funnel and How it Relates to Marketing Strategy – Ep 14
Learn what a sales funnel is, how and where marketing can help you move from prospect to customer, and get a few thousand dollars’ worth of free consulting from Mark and Matt. Mark LaCour Matt Bertram OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR LinkedIn EWR digital This episode is made possible by RigER Enjoying the show? Leave us a review here! Brought to you on the Oil and Gas Global Network, the largest and most listened-to podcast network for the oil and energy ...
13
May 23, 2023
The Fundamentals. How to Add New Logo’s and Customers – Ep 13
In this episode, Mark and Matt talk through everything from dream clients to how to prospect when wanting to add new logos and customers to your book of business. Mark LaCour Matt Bertram OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR LinkedIn EWR digital This episode is made possible by RigER Enjoying the show? Leave us a review here! Brought to you on the Oil and Gas Global Network, the largest and most listened-to podcast network for the oil and energy industry. Mo...
12
May 9, 2023
Live from OTC – Conferences and Business Development – Ep 12
This week Mark chats with Michael and Nikolai about their conference strategy, tips on being a professional salesperson and they somehow turn Rigers Marketing Director, Dasha into a drinking game. Guests Michael Maltsev, MBA CEO at RigER Nikolai Korniyuk, MPA Chief Business Development Officer at RigER Mark LaCour Matt Bertram OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR LinkedIn EWR digital This episode is made possible by RigER Enjoying the show? Leave us a rev...
11
May 2, 2023
The role of customer relationships in both marketing and sales – Ep 11
Mark and Matt go deep into the importance of customer relationships, what they are, why they are important and how to build them. Plus, Mark learns not to use the word affiliate with Matt! Connect with us on LinkedIn or your social channel of choice https://www.linkedin.com/in/oil-and-gas-expert-speaker/ https://www.linkedin.com/company/oggn/ https://www.facebook.com/oilandgasglobalnetwork/ Tweets by OfficialOGGN https://www.instagram.com/officialoggn/ @official_oggn https://www.linkedin....
10
April 25, 2023
Strategies for Lead Generation – Ep 10
Mark and Matt talk about how to generate leads for sales including trading leads at conferences, utilizing the speaking circuit and how to cold call (but not on the telephone). OGGN Industry Mixer Thur April 27: eventbrite.com Video of Matt on API Livestream: YouTube.com Connect with us on LinkedIn or your social channel of choice: Mark LaCour Matt Bertram OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR LinkedIn EWR digital This episode is made possible by RigER Enjoyi...
9
April 20, 2023
Effective content marketing strategies and how they can support sales efforts – Ep 9
Matt and Mark start with how to use content marketing to sell podcasts and somehow finish by selling pipe in the oilfield. Plus, a really bad LinkedIn fail. This episode is made possible by RigER Enjoying the show? Leave us a review here! Next OGGN Mixer April 27 https://www.eventbrite.com/e/oil-and-gas-global-network-oggn-industry-april-mixer-tickets-595099708247?aff=odeimcmailchimp&mc_cid=73d188fced&mc_eid=UNIQID Connect with us on LinkedIn or your social channel of choice https://www.linke...