Episodes

If Your Website and Instagram Aren’t Portfolios… What Are They? For years photographers have been told the same thing: Create a beautiful portfolio and clients will come. But if you’ve been relying on your website and social media to simply showcase your work and you’re still not getting booked consistently, this episode is an important reality check. Because here’s the truth most photographers eventually discover: Your portfolio is not a marketing strategy. Beautiful images might grab atte...

Ep 179: What we are not doing in 2026 if we want to get booked by seniors If you’re frustrated about not getting booked for senior sessions, this episode might sting a little. Because in 2026, we are not using our websites and social media like portfolios and expecting inquiries to magically roll in. Pretty photos are not a marketing plan. In this episode of the Seniorologie Podcast, I’m breaking down why “just posting your work” isn’t enough anymore — and what senior photographers must do d...

Ep 178: Signature Series to Market Your Senior Photography Business Are you tired of wondering what to post on social media for your senior photography business? Feeling stuck, overwhelmed, or like your content isn’t making an impact? In this episode, Leslie Kerrigan shares how to use repeatable social media series to consistently market your business, save time, and build your brand. Just like a favorite book series, once you start a series, your audience knows what to expect and keeps coming ...

Sometimes even the best systems can fail, and boundaries you set as a photographer get tested. In Episode 177 of The Seniorologie Podcast, Leslie shares a recent, real-life example from her business that reminded her why boundaries matter — and how to handle situations when clients push them. This episode is perfect for senior photographers who want to: Maintain professional boundaries Handle unexpected client situations gracefully Learn from real-life examples instead of theory Leslie wal...

If content creation feels overwhelming, inconsistent, or like something you’re constantly behind on, this episode is for you. In Episode 176 of The Seniorologie Podcast, Leslie shares a simple, repeatable content strategy for 2026 that senior photographers can actually stick to — even during busy seasons. This episode is not about posting more. It’s about posting with intention, so your content works for you instead of becoming another thing on your to-do list. Leslie walks through how she th...

Social media is changing — but not in the way most photographers think. In this episode of The Seniorologie Podcast, Leslie breaks down the real social media trends for 2026 that senior photographers need to understand if they want to stay relevant, visible, and booked. This isn’t about chasing every new feature or dancing trend. It’s about understanding how seniors and parents are actually using social media right now — and how you can adjust your content without working more hours. Leslie s...

Senior model teams can be one of the most powerful marketing tools for a senior photographer — when they’re built intentionally. In this episode of The Seniorologie Podcast, Leslie breaks down what senior model teams are really meant to do for your business and how to build one that drives bookings, referrals, and brand awareness — not just pretty content. With 15 years of experience running senior model teams (starting with the Class of 2012 and currently recruiting her 16th team), Leslie shar...

Episode 173: Kickstart Your Marketing in 2026 by Thinking Like a Marketer, Not Just a Photographer Most senior photographers didn’t start their businesses because they loved marketing — they started because they loved taking photos. But if you want to build a profitable, sustainable senior photography business in 2026, there’s a mindset shift you can’t avoid. In this episode of The Seniorologie Podcast, “Kickstart Your Marketing in 2026 by Thinking Like a Marketer, Not Just a Photographer,” Les...

Mastering Social Media for Your Business with Lauren Cunnigham In the fast-paced world of social media, it’s easy to feel overwhelmed by trends, analytics, and the pressure to stay consistent. On a recent episode of The Seniorologie Podcast, I had the pleasure of chatting with Lauren Cunningham, host of The So Can I Podcast and an experienced social media strategist. Lauren shared invaluable insights on leveraging social media to grow a photography business, avoid common mistakes, and create eng...

Focus On Your Clients & Community To Grow Your Senior Photography Business An interview with Leah Clancy In this episode of The Seniorologie Podcast, host Leslie sits down with Leah Clancy, a seasoned senior photographer from Vancouver, Washington,

Building a Photography Business on Relationships and Referrals with Jen Denton In this episode of The Seniorologie Podcast, Jen Denton shares invaluable insights into building a successful senior photography business through authentic connections and strategic marketing. If you’re ready to take your photography business to the next level, Jen’s advice is a must-listen! Jen is a contributor to The Seniorologie Bundle which includes resources from top industry experts for one low price of only $9...

The Business of Photography with Annemie Tonken In this episode of The Seniorologie Podcast, I had an insightful conversation with Annemie, a seasoned photographer and entrepreneur of This Can’t Be That Hard, about balancing the art and business sides of photography. Annemie shared invaluable tips on marketing, streamlining workflows, and the importance of intentionality in building a successful photography business. Annemie is a contributor to The Seniorologie Bundle which will be released Fe...

Creating a Well-Rounded Experience for Seniors with Michelle Nichols In this episode, Michelle Nichols of Michelle Nichols photography shares the importance of creating a well-rounded experience for seniors, not just focusing on photography but on the entire journey – from pre-session communication to post-session delivery. Michelle started her photography business without a lot of equipment and instead worked hard to build her business, focusing on seniors and working to empower them with bod...

Mindful Marketing for Photographers with Andrea Jones In this episode, Andréa Jones, a mindful marketing strategist, shares her expertise on social media marketing and how small business owners, particularly photographers, can create marketing strategies that align with their personal lives and business goals. With a background in blogging, social media, and personal branding, Andréa discusses how photographers can better use social media to build relationships, connect with their audience, an...

Finding Your Brand with Paige Puglisi In this episode, I chat with senior photographer and coach Paige Puglisi, who shares her 15-year journey from photographing families to becoming a sought-after senior photographer and mentor. Paige dives into how she discovered her niche, her passion for working with teens, and how personal branding transformed her career. Listen in as they discuss the evolution of senior photography, post-COVID shifts, and tips for navigating industry changes while staying...

Streamline Your Photography Business With Smart Systems – An Interview with Colie James Today’s episode we are talking all things client management systems!! Join Colie James, a systems expert for photographers and I as we dive deep into the benefits ...

Interview with Renee Bowen Today’s episode of The Seniorologie Podcast I’m chatting with Renee Bowen, a high school senior photographer who has been capturing seniors since 2007. Renee shares her journey from shooting film to becoming an educator in s...

The Seniorologie Podcast Is Back With All New Episodes The podcast is back with an all new season!! And we are kicking this season off with a series of interviews of some of our industry’s best! I absolutely love chatting with other’s in the industry and learning something from each of them! So be sure to listen to this series because all of these educator’s have valuable information to share! Use Your Uniqueness to Bring Out The Best In Your Senior Clients Today’s episode features a fun con...

Leveraging Client Referrals: Turn Happy Clients into Promoters Today, we’re diving into a topic that can leverage client referrals, and turn happy clients into promoters, creating your very own marketing team. Imagine your clients chatting about your amazing work at every brunch, school event, and coffee shop in town. Exciting, right? This topic is so important because word-of-mouth marketing is one of the most powerful tools you can use to grow your business organically. So, ready to turn your...

Balancing Creativity and Business: Finding the Sweet Spot as a Senior Photographer Have you ever felt like you’re juggling two completely different worlds – the creative wonderland of photography and the nitty-gritty, sometimes tedious, business side? If you’re nodding your head right now, you’re not alone. Today, we’re diving deep into “Balancing Creativity and Business: Finding the Sweet Spot as a Senior Photographer.” Now, I know what you’re thinking – “Leslie, is it even possible to balance...

How to Make Quarter 4 The Most Successful Yet as a Senior Photographer Today, we’re diving into one of my favorite topics – How to Make Quarter 4 The Most Successful Yet as a Senior Photographer. Now, I know what you’re thinking: “Leslie,

Are you Ready to Scale? – Taking Your Photography Business from Good to Great Have you ever felt like your photography business is sort of stuck on a treadmill? You’re hustling day in and day out, booking clients, snapping those memorable shots,

Shocking Stats: 80% of Photographers Miss Out on This Simple Marketing Trick Today, I’m sharing something that completely blew my mind—a staggering 80% of photographers miss out on this simple marketing trick. Can you guess what it is? Blogging! Yep,

How to Be an Influencer for Your Own Photography Brand Today, we’re diving into a super exciting topic: How to Be an Influencer for Your Own Photography Brand. Why is this important, you ask? Well, if you’re not willing to be the biggest cheerleader fo...