Episodes

In today’s digital age, having a strong online presence and effective marketing strategies are essential for growing your photography business. That’s why I’m excited to share with you five proven tactics that will not only help you expand your email l...

Today, I’m sharing 5 tips for using the power of TikTok to promote and grow your high school senior photography business! For some of you, diving into the world of TikTok might sound intimidating. And for others, you might already be there and want to take your TikTok content to the next level! Whether you don’t even have an account created yet, or you just wrapped up completing the latest TikTok challenge, today’s episode will help you make the most out of this dynamic platform. So, let’s jump...

Today I am sharing a real candid conversation with two of my Leslie Kerrigan Photography model team members, Mallory and Hannah Grace. We’re chatting about social media, what’s cool and what’s cringe, and all the things high school seniors think about when it comes to photography. This conversation includes what’s trendy and how to impress your Gen Z clients so that you can really understand the teens that we are marketing to and it’s a great example of what you as a photographer should be askin...

Today I’m sharing 3 updates to make on your senior photography website to convert potential clients into clients. It’s no secret that there are several photographers to choose from these days. In a sea of photographers, it’s important to differentiate yourself and your business! A great way to do this is to keep your photography website up-to-date, relevant, and stocked with helpful information. Whether you have a fully built-out website, you’re just getting started with your online presence, or...

Today, I’m sharing 5 things you can do in the slow season to get ready for the busy season. When it comes to high school senior photography, there isn’t a whole lot of downtime! However, every now and then you might experience yourself in a slower season. And when you do, how do you typically approach it? Do you have a checklist ready to go of things you’ve been itching to do? Do you feel a little paralyzed with not knowing how to use the time best? Or do you land somewhere in between? No matter...

Today, I’m sharing 5 goals to set for 2024 that you can actually achieve! When it comes to setting goals for your photography business for the new year, do you know exactly what you want to achieve? Or do you feel a little lost, or confused about how you want your business to grow? Dedicating time to consider your personal and business goals for a new year is always a great practice that I’ve benefited from throughout my career. Whether you’re a seasoned high school senior photographer, you’re j...

Today we’re continuing our discussion about a crucial aspect of your photography business – The PR of Photography – Part 2. This is part 2 of our quick two-part series, so if you haven’t listened to part 1 yet, be sure to go back and check it out!

Finding Your Brand with Paige of Paige P Photography In this episode, I chat with senior photographer and coach Paige Puglisi, who shares her 15-year journey from photographing families to becoming a sought-after senior photographer and mentor. Paige dives into how she discovered her niche, her passion for working with teens, and how personal branding transformed her career. Listen in as they discuss the evolution of senior photography, post-COVID shifts, and tips for navigating industry change...

Today we’re diving into a crucial aspect of your photography business, The PR of Photography – Part 1. In this first part of the series, we’re focusing on harnessing the power of public relations strategies to get booked as a high school senior photogr...

In today’s post, Inside Look at a Coaching Call Part 2 – Spokesmodel Team Q&A, we’re continuing this quick two-part series! We’re taking a look behind the scenes of a coaching call about spokesmodel teams. If you missed part 1,

In today’s post, Inside Look at a Coaching Call Part 1 – Spokesmodel Team Q&A, we’re taking a look behind the scenes of a coaching call about spokesmodel teams. This is part 1 of our series, and in this first part,

Today, we are kicking off part 2 of the ever-so-important series, addressing sticky situations with clients! We’re tackling three sticky situations that many senior photographers encounter. Our goal is to equip you with the knowledge and strategies to navigate these challenges like a pro. If you haven’t read part 1 of this mini-series yet, pause, and go check it out first! These posts are definitely ones you do not want to miss. We all know there are times when clients are an absolute dream, and...

In this post, we’re diving into a quick 2 part series on something I think we could all benefit from, how to address sticky situations with clients! I think it’s safe to say we have all dealt with some sticky situations in our careers.

Social media can be our best friend and our worst enemy. As senior photographers we not only have to be good at taking photos and everything that goes with camera settings, lighting, posing, etc. We also have to be good at marketing! One of the best ways to market to high school seniors and parents is through social media! Everyone is on social so whether you love it or hate it, it is a great tool to get in front of potential clients, and learning how to use it to your advantage will help you bo...

We all know the power of social media when it comes to finding new clients and keeping up our reputation with old ones. But sometimes, it can feel a little awkward when it comes time to actually connect with a new potential client. Not anymore! I’ve got 5 conversation starters to help you connect with clients on Instagram comfortably and confidently! We’ll cover practical conversation starters, how to utilize polls on your stories effectively, and ways to initiate conversations in the DMs. Let’s...

We’re kicking off a BRAND NEW series called “How to Get Discovered on Social Media”! Social media is everyone’s best friend when it comes to promoting your business and reaching your target audience, but sometimes it can also be your worst enemy.

As senior photographers, we aren’t just working with our clients, we’re working with their parents too! More often than not, those parents are the ones footing the bill. So the way we communicate and meet expectations is important. In this blog post, we’re going to cover all things working with parents, navigating expectations, and mastering communication. Working with Parents: Navigating Expectations and Communication Understanding Parental Expectations Parents play an integral role in the seni...

Whether you’re a seasoned senior photographer or just starting out in this niche, there’s always room to improve your skills and make your clients’ senior portrait experience unforgettable. In this post, we’re diving deep into the art of teaching our l...

Whether you’re just starting or a seasoned pro, this post is the perfect deep dive for you. From prep before the shoot, to your final shots, here is everything you need to know to master the senior photoshoot!

In this post, we are breaking down a topic that is near and dear to my own heart, education! If you’ve been a senior photographer for a while now, you may have thought a time or two about becoming an educator. Taking on the role of educator for other photographers is a big step, but it has so many amazing benefits and rewards! Are you ready to become an educator? Let’s explore this question together and find out! Are you Ready to Become an Educator? Making the Leap The idea of becoming an educat...

As photographers, our goal is to create images that not only freeze a moment in time but also tell a story about who our subjects are. In this post, we’re going to explore techniques for capturing the unique personalities of high school seniors! Whether they’re introverted, extroverted, artistic, athletic, or academic, there are some tips and tricks to help you along the way. Let’s dive into how to capture every personality! How to Capture Every Personality The Beauty of Personalities Before we ...

Today we’re diving into a hot topic…trends! Trends in senior photography can be both exciting and challenging. On the one hand, staying current with the latest styles and techniques can help you attract clients and stand out in a crowded market.

Today on the blog, we are talking all about something that many of us struggle with – investing in ourselves. So many of us seem to forget the valuable truth that it is okay to invest in yourself! And not only that, but it is essential to you and to your business! So, let’s dive into why it’s okay to invest in yourself to level up your senior photography journey! It’s Okay to Invest in Yourself! The Value of Investing in Yourself Let’s start by addressing the biggest question right off the bat –...

In this post, we’re diving into a topic that every senior photographer can relate to: the most common challenges we face and how to conquer them. It’s no secret that being a senior photographer comes with its unique set of challenges.