Episodes

How To Measure and Pivot in 2023 With a Spokesmodel Team Have you decided to start a spokesmodel program for your senior photography business? Well, you’re in the right place! As a senior photographer with a spokesmodel program that’s been up and running for over 10 years, I can confidently say that this program not only helped my business grow but made me the go-to senior portrait photographer in my area. Today, I’m excited to dive into how to measure and pivot in 2023 with a spokesmodel team!...

How To Lead Your Spokesmodel Team for Optimal Results Are you working on starting a spokesmodel program for your senior photography business or revamping a program you already have? Either way, you’re in the right place! Today, I’m covering everything you need to know on how to lead your spokesmodel team for optimal results! As a senior photographer with a spokesmodel program for over 10 years, I can confidently say that this program not only helped my business grow but made me the go-to senior...

Have you decided to start a senior model team program for your senior photography business? You’re in the right place! As a senior photographer myself with a senior model team that has been up and running for over 10 years, I can confidently say that this program has helped my business grow and has made me the go-to senior portrait photographer in my area. Today, I would love to tell you more about how to find the perfect senior model team that fits your business! Heads up – this episode is part...

As a photographer, it’s possible you’ve heard the terms, “senior model team” or “spokesmodel” floating around in the industry. Maybe you’ve even known another photographer or two who have spokesmodel programs, and you’ve thought about it,

How many of you are sitting here wondering how to make the most of your model team? Or maybe you are thinking about creating a model team but you just don’t know how? Or you have a model team but you don’t know how to make it better? The best way to get your questions answered, get the help you need in your business and move your business forward is through education. Education can come in the form of online classes, a coaching program or a one-on-one call with someone who is successfully doing...

How many of you are sitting here on the last day of November stressed out, staying up all night editing all the sessions you took on and kicking yourself for another busy season that you swore would be different? If you raised your hand, this podcast episode is for you!! The end of the year is the perfect time to reevaluate your business and perform an audit of what worked and what didn’t work well. And then take that information and plan ahead for the new year! For help planning for the new ye...

How and Why I Started Seniorologie and My Advice To Senior Photographers Today the tables get turned and I am the one in the hot seat! Ha! My friend and fellow photographer, Jared Hernandez of Jared Rey Photography and owner of Fotostrap, asked me questions that I typically ask other photographers. It was fun to change up the podcast and be the one getting asked the questions and I hope you listen and get to know me a little better! If you are looking for a camera strap, please visit www.fotost...

How Investing In Education Leads to Success You have probably heard me mention The Seniorologie Semester before. Maybe you have even wondered if this program is right for you! I totally get it, investing in education can be a huge decision. But as we discuss on today’s episode of The Seniorologie Podcast, investing in education is one of the BEST things you can do for you and your business. And it can be the one thing that will get the results you want for your business! Today I welcome two of...

We have talked about pricing on this podcast before and frankly we will probably talk about it again ha! It’s a big subject and one that comes will lots of emotions attached. In fact, I recorded an entire episode on the 3 most common fears when it comes to raising your prices just a few short episodes ago. If you haven’t had a chance to listen to that one, visit www.seniorologie.com/ep-73 and I will also link it in the show notes. When it comes to pricing objections the very first one we need to...

When I first started my photography business, I photographed mostly families. A lot of you may have started out in the family genre as well. And when I decided to specialize in seniors, I didn’t stop photographing families, I just set aside certain times of year for families. This allowed me to specialize in seniors but not lose the families I had photographed for many years. I think families and seniors go together well and I believe that you can be a senior photographer but still incorporate f...

The podcast is back!! I know it has been a while and for anyone out there listening to this episode…thank you for your patience and for coming back to listen! I owe all my listeners a big apology for the longer than expected break from recording podc...

Let’s face it… when it comes to running a photography business, one of the hardest things to figure out is pricing! Pricing is so personal. And, we tend to have all kinds of emotions wrapped up with money that it can make it difficult to charge the rig...

When it comes to ordering sessions and in-person sales (IPS), I’ve heard all of the excuses from photographers. People say they don’t want to be pushy, they aren’t good sales people, whatever it is. But today,

I don’t know about you but spring is my busiest season for senior photoshoots! I live in an area where there is no yearbook deadline to meet, so my seniors get their senior photos taken all the way up until graduation. It’s great but it also means there’s a TON of seniors trying to get on my schedule. In today’s podcast episode, I am going to break down what I do to prepare for busy season as a senior portrait photographer so you can enjoy your work with less stress! The Way it Was… and what I ...

Let’s face it: no matter how prepared you are, sticky and difficult situations are bound to arise for you and your model team. While I wish I could prepare you for every single situation, there’s just no way to make that happen. But,

No matter how long we’ve been in business or how old we are, we all have fears that sometimes can keep us from doing things for our businesses. I work with lots of photographers who want to have spokesmodel teams and a thriving senior photography business, but they’re often stopped by the fear of failure…. Especially about the idea that no one would join their model team! Today, I want to break down some of the most common model team fears and how to overcome them as senior photographers! I unde...

If you haven’t started preparing or advertising for your Class of 2023 model team, this episode is for you! In the last few weeks, I’ve gotten the question: is it too late to start a model team? Although it’s early February, the answer is no!

It’s time for the third episode of our Best Year Yet series! Last week, we talked about setting goals for your business based on where you want to go and what you want to accomplish in 2022 but also based on your year end review of 2021.

It’s time for the second episode of our Best Year Yet series! Last week, we talked about how important it is to do an end of year review before you start planning for the next year. Reviewing your business is so important because without looking back,

When it comes to running a senior photography business, most of us are more creative than business minded. There’s no shame in that. We love to create magic with our seniors. But, the reality is: we also have a business to run. As the year comes to a close, a lot of people are talking about leveling up and building an even better business. But what does that mean? And how do we achieve that when all we want to do is take photos? To close out 2021, I’m starting a three part series here on the pod...

This time of year always makes me feel extra thankful. Thanksgiving is coming up quickly and I know that I’m thankful for my family, our friends, my business, and my incredible clients. Especially my clients. Without them, I wouldn’t be in business – and I know I’m not the only photographer who feels that way. So today, I’m sharing a few easy ways to show appreciation to your clients this year! Client appreciation is one of those things that really shows that you go the extra mile for your clien...

Today’s episode is a little different because it is an interview of one of my Seniorologie Semester students, Sandi of Sandi Michelle Photography. Sandi enrolled in the first round of The Seniorologie Semester and to say her business underwent a transf...

Senior spokesmodel teams are one of my favorite things to talk about and teach my students about because I truly believe it’s one of the best things I could have done for my photography business! This time of year is the best for recruiting the next year’s models, so I thought it was the perfect time to share 6 mistakes to avoid with your senior spokesmodel team. Over my 13 years of running spokesmodel teams, I’ve made my fair share of mistakes and I hope these tips help you avoid some of the sa...

When it comes to being a senior photographer, there’s undoubtedly a few things we have to do well. Posing and helping our clients pose is certainly at the top of that list. Seniors want to feel confident and like they know what they’re doing when they come in for their portraits, so it’s important that we can make them feel that way! I’ve always been a firm believer in the idea that the more we can explain, show, and tell them, the more confident everyone will be. One of my favorite ways to appr...