Episodes
16
April 18, 2019
Episode 16: Antiques & Collectibles with professional auctioneer Corky Heard
The antique and collectible marketplace has evolved a lot over the past 30 years. Our guest and professional auctioneer Corky Heard from the great state of Oklahoma, as he talks about his experiences with collecting and traveling the country with his father as a forerunner to “American Pickers”. We discussed all types of interesting collectible items like (soda machines, collectible vehicles, signs, and more). Corky and his father were also long time contributors to the Route 66 museum in Clint...
15
April 8, 2019
Episode 15: Powerful Auction Marketing Strategies with John Schultz
This show is packed full of information as we host professional auction marketing guru (John Schultz) at the 2019 United Country Real Estate National Convention in Hilton Head, South Carolina. John takes us through statistical data regarding consumer shopping trends (onsite vs. online) and how the internet can drive the marketplace to your front door. We also discuss Facebook marketing, Google marketing and how social media has transformed the real estate and auction industry. This episode was...
14
March 8, 2019
Episode 14: Getting the Most From Public Relations with Angela Smith
Curious how companies get their stories and events published on the news wire and promoted more broadly. We have the answers as we visit with Angela Smith, Communications Manager in the studio. In this episode we discuss the differences between PR and advertising, as well as what makes a story newsworthy. There is also an advantage to following PR & Blog etiquette which we will uncover. Angela is a lot of fun to visit with, so make sure to put this episode on your radar and enjoy the show.
13
March 8, 2019
Episode 13: Personal Marketing with Joshua Sukraw
Join us as we discuss personal marketing with marketing expert, Joshua Sukraw. This episode discusses personal branding and effective ways to market yourself through social media, building a solid marketing plan and using your portfolio and testimonials to differentiate yourself in a competitive environment. Learn how to “Be a Blue Cow” in this marketing episode.
12
Feb. 19, 2019
Episode 12: Importance of Professional Business Coaching with Will Metscher of Southwestern Consulting
*** Successful brokers, agents and auctioneers are often seasoned by a “coach” in the business. Join us as we have Will Metscher with Southwestern Consulting in our studio to discuss why coaching can work for those that embrace it. During this episode we discuss the advantages of identifying (IPA’s) as well as discussing critical success factors that drive performance and results. Will always comes with tons of information and great topics to dive into. Make sure to tune and take notes.
11
Feb. 13, 2019
Episode 11: Auction News and Funny Commentary with Andrew Park
We decided to change this one up a little and have some fun. Auctions have been in the news lately, so with the help of our friend Andrew Park, we have taken the stories in a different direction and injected our comments. Join us as Andrew, Trina and I get to the bottom of a meteorite called the “Heart of space”, Randy Johnson’s mansion sale, Lynn Swann’s jersey auction, BIG THINGS in Casey, IL and much more. Guaranteed to be an entertaining time, so buckle up.
10
Jan. 10, 2019
Episode 10: Auction Industry Updates and Trends with Industry Expert Mike Brandly
Join us as we discuss important auction industry topics with long time auctioneer and professional speaker Mike Brandly. This episode discusses the changing times with internet technology and how a younger and more demanding audience is becoming increasingly time sensitive when it comes to selling there property and assets. We also discuss recent advancements of the Wayfair vs. South Dakota ruling that will potentially affect tax collection in an online auction, as well as a few other topics. ...
9
Nov. 13, 2018
Episode 9: Structured Sales as an alternative to 1031 Exchange, explained by Skyson Financial
* Structured Sales are defined and explained in detail by the experts at Skyson Financial. This episode features Mike Duffy, President of the largest land sales company in the U.S. (United Country Real Estate) and why they partnered with Skyson Financial to offer structured sales to their clients. As an alternative to the traditional 1031 Exchange which most property owner/investors are familiar with, Structured Sales have become increasingly popular during the disposition of real estate and as...
8
Oct. 19, 2018
Episode 8: Laura Steward of VideoFizz Explains Why Short Clips Videos are Dominating the Real Estate Industry
Videos are taking the marketing world by storm and in this episode we talk with Laura Steward, CEO of VideoFizz. Laura explains why videos have quickly become a leading tool for both property and company marketing, which is driving a tremendous amount of results. We also discuss several steps for overcoming inhibitions that may keep someone from getting in front of the camera. This is a fun episode with lots of laughs, so enjoy the show.
7
Oct. 2, 2018
Episode 7: Adam Keith & Matt Dye explain how Land & Legacy is improving land both financially and biologically.
In this episode we talk with professional land consultants Matt Dye and Adam Keith about their land management company (Land & Legacy) which is designed to help landowners improve their land to a more productive state both financially and biologically. We also touch on why they moved their land brokerage licenses over to United Country Real Estate as they explain which tools and services are most important to today’s land brokers and agents. This is an awesome episode with two first class land...
6
Sept. 25, 2018
Episode 6: Navigating Closing Issues with Brian Thies of Resolutions Title
In this episode we talk with Brian Thies of Resolutions Title about the current challenges and solutions for expediting safe and secure closings. Brian discusses security steps & solutions for the growing number of “Wire Fraud” incidents that are taking place with real estate closings. We also talk about the evolution of the closing process and why companies can facilitate secure real estate closings at a much faster pace, using tools like electronic signings, mobile closing agents, digital not...
5
Sept. 4, 2018
Episode 5: Professional Real Estate Photography with Foundation Media Solutions
In this episode we talked professional photographer and video production specialist, Cecil Searcy of Foundation Media Solutions. We discuss selecting the right photography equipment (camera’s, lighting, tripods, etc..) and how to properly stage a house prior to shooting photos. We also give helpful tips on where to resource photo editing assistance for individuals that do not know how to use editing software. Cecil is always a great time in the studio and this was another fun session, plus Trina...
4
Aug. 1, 2018
Episode 4: Professional Bid Calling with 2018 International Auction Champion (Barrett Bray)
** Episode 4: Professional auctioneer, Barrett Bray joins us in the studio to discuss his recent success as the new 2018 International Auctioneer Champion (IAC). He talks about his career and how the IAC victory has already impacted his life. Barrett also shares tips about his routine to prepare for a contest like the IAC and what he intends to do over the next year as a representative of the National Auctioneers Association. This is an awesome episode with lots of content for aspiring auctionee...
3
July 13, 2018
Episode 3: Aerial Drone Use in Marketing, Photography and Video Production
Episode 3: Aerial Drone Use in Marketing, Photography and Video Production. In this episode we talked professional drone pilot and aerial photographer Patrick McBride with Drone on Demand. We discuss the current FAA regulations that pertain to drone use. We also talk about the different types of aerial drones and equipment that are available , as well as a ton of tips, tricks and directions on what drones options work the best and how to make the most of your captured footage. This session has ...
2
July 13, 2018
Episode 2: Understanding Online Leads, Digital and Video Marketing
Episode 2: Understanding Online Leads, Digital and Video Marketing: This episode we talk with Ashley Breitenbach about how to maximize internet leads and manage them effectively. We also discuss how important short, professional video clips have become to marketing in the digital age and tips on how to produce first class videos for real estate and auction projects. This is a great episode with lots of information for professionals looking to improve their marketing efforts and do a better job ...
1
July 9, 2018
Episode 1: Becoming Relevant in a Fast Paced Marketing World
(Episode #1): Getting peoples attention is very difficult in today’s fast paced business environment. It is harder than ever to get consumers to slow down long enough to see what is going on around them. In this episode we host two seasoned marketing professionals who share their experience with us on The Sale Ring.