Episodes

https://youtu.be/_8eWUezGPAg Leverage Amazon’s Built-In Influencer Program to Boost Visibility and Conversions Creator Connections allows brands to partner with creators, drive traffic, and only pay for results—making it a low-risk way to scale sales. Amazon’s Creator Connections program gives brands a built-in way to work with creators and drive product visibility through shoppable content. Instead of handling influencer tracking and payment manually, Amazon manages attribution and payouts, ...

https://youtu.be/_8eWUezGPAg Amazon Shoppable Collections: A New Way to Drive Cross-Selling Amazon’s New A+ Content Feature Brings a More Direct Shopping Experience Amazon continues to evolve how customers shop on the platform—and their latest update is a strong signal of where things are heading. Enter Shoppable Collections, a new A+ Content feature designed to create a more interactive, conversion-focused shopping experience directly on your product detail pages. If you’re currently using ...

https://youtu.be/S_K6ctFXOkY?si=NUpdVnObSu0U7IRl Build on Q4 Success and Set Your Brand Up for a Strong Start to the Year From analyzing holiday performance to optimizing listings and leveraging new trends, here’s how to carry momentum into 2026. Starting the new year strong on Amazon isn’t about starting from scratch—it’s about building on the momentum from Q4. The brands that win in Q1 are the ones that take what worked during the holidays and turn it into sustainable growth strategies movi...

https://youtu.be/5zFfRGlhzmk?si=wwAVIoLRhWtC4Nmo How to Lower Tariffs and Protect Your Margins in 2025 With tariffs in flux and sourcing pressure on the rise, here’s how Amazon sellers are adapting — and what you can do to stay one step ahead. Tariffs are back in the spotlight — and with new volatility around China and shifting global trade deals, Amazon sellers need to move fast to protect profitability. In this special segment of our May Capitalism Coaching Round Table, we broke down exactl...

https://youtu.be/SLJhLjRNEMo Master Your Amazon Strategy with Customer Journey Insights Discover how Amazon’s new Customer Journey Analytics Report can transform your brand’s marketing, pricing, and retention efforts Amazon introduced the Customer Journey Analytics Report, a game-changing tool within Brand Analytics that tracks how customers engage with your brand across their purchasing journey. From awareness to purchase, this report provides actionable insights into customer touchpoints, d...

https://youtu.be/RAQtEnRB4R8 Breaking Into Retail: Insights from Retailbound’s Yohan Jacob Learn how to take your brand from e-commerce to big box retail shelves with expert advice from Yohan Jacob, founder of Retailbound. In this Episode of Playbook for Amazon, host Alex welcomes Yohan Jacob, the president and founder of Retailbound, a firm that has guided over 500 product brands into major retailers like Best Buy, Walmart, and Costco. With 18 years of experience, Yohan shares how the retail...

https://youtu.be/WgIX9AhKhUA Unlocking Amazon PPC Insights for 2025 How Conversion Path Reporting and New-to-Brand Metrics Are Revolutionizing Amazon Advertising What Is Conversion Path Reporting? Amazon’s new Conversion Path Report offers a comprehensive view of your customers’ path to purchase across multiple ad types, including Amazon DSP, Sponsored TV, Sponsored Display, Sponsored Brands, and Sponsored Products. This report highlights the most effective touchpoints that lead to conversion...

https://www.youtube.com/watch?v=Zo-UwxYINZ4 How to Leverage Influencers to Grow Your Amazon Brand Explore practical tips for outreach, tracking, and structuring deals with influencers to elevate your Amazon success. In today’s digital landscape, influencer marketing is a potent strategy for expanding your brand’s reach, especially on platforms like Amazon. This overview sheds light on the essentials of utilizing influencers to boost your sales and enhance brand awareness. Why Partner with In...

https://www.youtube.com/watch?v=Zo-UwxYINZ4 How to Leverage Influencers to Grow Your Amazon Brand Explore practical tips for outreach, tracking, and structuring deals with influencers to elevate your Amazon success. In today’s digital landscape, influencer marketing is a potent strategy for expanding your brand’s reach, especially on platforms like Amazon. This overview sheds light on the essentials of utilizing influencers to boost your sales and enhance brand awareness. Why Partner with In...

https://youtu.be/zcp7sr-ciV0 Mastering Q4 Amazon Strategies: Boost Sales and Maximize Holiday Visibility Mastering Q4 Amazon Strategies: Boost Sales and Maximize Holiday Visibility The holiday season in Quarter 4 or Q4   is a critical time for Amazon sellers to maximize visibility and revenue, especially during high-demand shopping events like Black Friday and Cyber Monday.To stay competitive, sellers should employ targeted strategies across discounts, promotions, and content.  Start by offer...

https://youtu.be/DvaIvADIZ18 Navigating the Challenges of Amazon’s Review Policies How to Optimize Reviews While Staying Within Amazon’s Terms of Service A Look Back at Amazon’s Prime Big Deal Days Amazon’s Prime Big Deal Days, held on October 8th and 9th, 2024, were significant events for sellers. To maximize engagement and compliance during these events, it’s crucial to understand Amazon’s guidelines and implement effective strategies. Amazon Reviews: A Retrospective Amazon’s strict review...

https://youtu.be/8ZL53O44pfE?si=DqF5S_iI55x6JSd2 How to Choose Winning Products for Amazon Sellers Key Factors to Consider When Selecting Your Next Amazon Product In the competitive world of Amazon selling, choosing the right product can make or break your success. This guide outlines essential factors to consider when selecting your next Amazon product: Market Demand: Look for products where the top seller generates at least $100,000 per month, and the 10th-ranked seller makes $30,000 month...

https://youtu.be/x0GRYflLwLI Maximize Your Amazon Posts for Better Visibility New Boosting Feature Offers Exciting Opportunities for Sellers Amazon Posts, the platform’s social media-like feature, has recently introduced a game-changing option: post boosting. This new capability allows sellers to amplify their reach and engagement, similar to promoted posts on other social media platforms. By leveraging boosted posts, brands can significantly increase their visibility on Amazon, potentially d...

https://youtu.be/-be8JcCccho Winning Promo Hacks for an Epic Amazon Prime Day Utilizing Coupons, Promo Codes, and Tiered Promotions Amazon Prime Day offers several promotional avenues to boost your sales, and understanding each can make a significant difference. Prime Exclusive Discounts are highly effective, but you can also leverage coupons, promotional codes, and tiered promotions. Coupons will be available for scheduling once Amazon announces the Prime Day dates. It’s advisable to match a...

https://youtu.be/CIM2Kv4dCXA Understanding Intellectual Property Protection on Amazon: Insights from Thorncrest’s Keith Harmon In a recent episode of the Amazon Playbook Podcast, hosted by Brad Enright of TurnKey Product Management, Keith Harmon from Thorncrest provided invaluable insights into intellectual property (IP) protection for Amazon sellers. Here’s a concise recap of the conversation, highlighting key points and actionable steps for sellers to safeguard their brands. Why IP Protecti...

https://youtu.be/TWgN7hzcJD8 Maximizing Your Amazon Business with AI: A Comprehensive Guide Unlocking the Power of Artificial Intelligence for Seamless Operations and Sales Growth In the rapidly evolving landscape of e-commerce, the integration of artificial intelligence (AI) is not just a trend but a transformative force reshaping the operations and enhancing the competitiveness of Amazon businesses. With its unparalleled ability to streamline processes, extract insights from vast troves of d...

https://youtu.be/x0GRYflLwLI Maximizing Sales with Amazon Subscribe and Save Coupons Increase Customer Retention and Boost Sales with Targeted Promotions Amazon’s Subscribe and Save program offers a fantastic opportunity for sellers to increase customer retention and boost sales through regular, automatic orders. By enrolling your products in this program, customers can receive their favorite items at a discount, delivered at regular intervals. This convenience, combined with cost savings, mak...

https://youtu.be/ThzP0Q9qAqk AI Secrets for Amazon Success: Unlocking Competitive Insights Elevate Your E-commerce Game with AI Analysis Dive into Data Discoveries for Competitive Success In the February 2024 roundtable, the spotlight was on harnessing AI for competitor analysis, particularly tailored for Amazon. Attendees delved into the utilization of AI platforms such as ChatGPT, Bard, and Clod to extract insights on various fronts like category exploration, scrutinizing sales copy, interpr...

https://youtu.be/5g39QHP10hg Unlock the Full Potential of Your Amazon Storefront: Best Practices Effective Strategies to Boost Visibility and Sales on Amazon The Amazon storefront is a crucial tool for brand registry, offering businesses a dedicated space to showcase their brand and product catalog. Acting as a mini-website within Amazon, it provides extensive customization options and is accessible via seller listings, PPC ad placements, and external links. Setting up an Amazon storefront in...

https://youtu.be/BvufZVUH-9I Mastering Product Selection: Profitable Products on Amazon Insights, Tips, and Strategies to Help You Stand Out and Succeed on Amazon In this session, we’ll explore the nuances of choosing a winning product on Amazon. Whether you’re already exploring the platform or honing in on your options, let these 11 rules guide you in selecting a product set for triumph. Rule #1: The #1 seller on Amazon is selling at least $100,000/month minimum This indicates a strong deman...

https://youtu.be/UXNapqDV8J0 Why Is Amazon Seller Support So Frustrating? Selling on Amazon has some challenges, especially when dealing with seller support. Long wait times, inconsistent or unhelpful answers, and policies that restrict your ability to edit listings can leave sellers frustrated and losing sales. To help sellers optimize their time and focus on growing their business, we spoke with Arvin Teano, Chief Delivery Officer at Seller Candy, on the Amazon Playbook podcast. Seller Cand...

https://youtu.be/2z64nwkJ_VU Learn how to use Brand Tailored Promotions to target specific audiences, boost sales, and increase customer loyalty. Brand Tailored Promotions is a powerful tool that allows you to create targeted discounts for specific audiences. It’s a hidden gem in the Amazon seller central, but it’s not well-known by many sellers. Here’s the secret: Brand Tailored Promotions can help you skyrocket your Amazon sales. By using Brand Tailored Promotions, you can: Re-engage at-ri...

https://youtu.be/Kd6IMvHqEO4 5 Proven Ways to Get More Amazon Product Reviews Product reviews make or break products on Amazon. Just glance at a listing with 50+ ratings averaging 4.5 stars, and you’ll be hooked. A listing with zero reviews? Not so tempting. As an Amazon seller, getting reviews is crucial for driving conversions and establishing credibility. But where do you start when your product is still unknown? In this podcast, Amazon expert Mary goes over some proven tactics for collect...

https://youtu.be/Kd6IMvHqEO4 The Small & Light Program is Ending! The Amazon Small & Light program is shutting down on 8/28/2023. I know, major bummer! But wait, it’s not all bad news… Low Price FBA to the Rescue Introducing the new Low Price FBA rate for items under $10! No more weight/size rules – this opens up reduced fees for way more sellers! Time to celebrate and see if your products qualify. Holiday Deadline Dates The 2023 holidays will be here so fast it’ll make your head spin! 😵‍💫...