Episodes

https://www.turnkeyproductmanagement.com/wp-content/uploads/2023/08/The-Power-of-Networking-and-SOPs-in-E-commerce-A-Conversation-with-Jeff-Lieber.mp4 Navigating the E-commerce Landscape: Unveiling the Power of Networking and SOPs for Scaling Amazon Businesses Today, we have a fascinating conversation with Jeff Lieber, the CEO and founder of Turnkey Product Management, a successful Amazon agency based in San Diego, California. Jeff shares his journey from starting his own brands to exiting th...

https://youtu.be/TH5GA3W6cV8 Don’t Miss Out on These Post-Prime Day Secrets Prime Day, the much-awaited annual shopping extravaganza, has come and gone, leaving sellers with a surge of traffic and orders. As an Amazon seller, it’s crucial to capitalize on this momentum and make the most of the influx of customers. In this blog post, we’ll explore essential strategies to leverage the Prime Day success, including requesting reviews, optimizing your review funnel, running regular promotions, enga...

https://youtu.be/HfsEOLiqqAE Kick Further: Revolutionizing Inventory Financing Kick Further is a unique funding marketplace that provides capital for businesses to produce inventory that they need to sell at a future date. Many businesses face a cash gap between paying for raw materials or finished goods and receiving the proceeds from sales, especially as they grow. Kick Further offers an inventory financing marketplace to help businesses access capital using inventory as the vehicle. Besi...

https://youtu.be/_qUSW3xexjo Maximizing Amazon’s Tools for Your Brand Amazon has become a crucial avenue for businesses to reach a wider audience and drive sales. Whether you’re an experienced seller or just starting out, it’s essential to understand and leverage the various tools and features that Amazon offers. Amazon’s Brand Registry provides sellers with a range of tools tailored to enhance brand visibility, engagement, and performance on the platform. Let’s explore some of these tools: ...

https://youtu.be/O4-zI0lxkx4 Accrueme: Exclusively Providing Amazon Sellers with Interest-Free Financing How Accrueme’s interest-free financing differ from traditional financing options for Amazon sellers Don Henning, the founder of Accrueme, a company that provides financing for Amazon sellers, was interviewed on the Amazon Playbook Podcast. Accrueme offers a unique financing model that does not charge interest, fees, or monthly payments. Instead, Accrueme earns a percentage of the profits t...

https://youtu.be/6eO9zqsheHc Amazon Introduces Subscribe & Save Coupons New feature lets customers save money on eligible products Amazon’s introduction of subscribe and save coupons is a major update for subscribe and save brands, aiming to boost subscriptions and customer lifetime value. These coupons are accessible through the coupon dashboard under the advertising tab. Users can customize the coupon by specifying the discount type (percentage or dollar off), duration, and budget. The coup...

https://youtu.be/yePMrRklx4Q Mastering Prime Day 2023: Unlocking Winning Strategies for Sellers Unlock the Secrets to Boosting Sales, Optimizing Campaigns, and Dominating Prime Day with Expert Guidance Get ahead of the competition and maximize your sales during Prime Day by implementing winning strategies discussed in the April 2023 roundtable. Optimize your listings, update images and pricing, and run effective PPC campaigns. Explore off-Amazon marketing tactics like engaging social media gr...

https://youtu.be/Jv6KG1gux-c Amazon Suspension Specialist Leo Vaisburg Shares Essential Tips for Avoiding Legal Issues on the Platform Learn how to stay compliant with Amazon’s policies, provide excellent customer service, and establish a reputable brand with insights from Leo, an expert in preventing Amazon suspensions. Leo, a specialist in Amazon suspensions (Amazon Suspension Lawyer), advises sellers to carefully review Amazon’s policies before listing their products to avoid suspension an...

https://youtu.be/GI3NrPI0p_Q Maximizing Sales on Amazon: How PR Can Help Businesses Launch Products and Drive Promotions PR can serve as a valuable tool for Amazon businesses looking to launch new products and drive sales through promotions. By carefully timing press releases and securing media coverage, PR can generate excitement and increase the visibility of new products, creating a sense of urgency that can help drive sales. Optimizing product listings is an important part of PR for Amazo...

https://youtu.be/4ukl3MfWELM Maintaining Consistent Pricing, Content, and Controlling Third-Party Access Key to Success in the Current Retail Landscape Johan, an expert in retail, suggests several strategies for physical stores to coexist with Amazon. One of the critical strategies is maintaining consistent pricing across all channels to avoid damaging the brand’s reputation. Retailers must also ensure their content, such as product descriptions, images, and reviews, is up to date and appealin...

https://youtu.be/LvFy1_pZzyM Introducing Creator Connections: Amazon’s Brand-Creator Marketplace for Increased Reach Amazon recently launched Creator Connections, a brand creator marketplace that connects sellers with Amazon creators to increase their brand reach. This marketplace allows sellers to connect with Amazon affiliates without having to search for them organically or pay for third-party services. Creators develop content about the seller’s product to help customers make purchases. T...

https://youtu.be/9YA5ynH-zpk Maximize Your Sales Potential with Buy with Prime Seamlessly Integrate Amazon Prime into Your Website for Easy Purchases and Hassle-Free Returns! Have you ever visited a website to purchase a product only to be discouraged by a lengthy checkout process? Well, Amazon’s “Buy with Prime” feature aims to change that. This feature allows website owners to integrate Amazon Prime into their sites, enabling customers to purchase items with ease. By clicking the “Buy with ...

https://youtu.be/Puz-y8FK0Fg Manage Your Customer Engagement Efficiently Through Brand Followers Recent Customers High Spend Customers Repeat Customers Requirements: Sent 10 or more customer engagement campaigns with at least 1000 total emails sent over the last 10 campaigns Average opt out to click rate less than 1% over the last 10 customer engagement campaigns

https://youtu.be/GcD9v13-J_c For the Prime Fall Event we would recommend the following promotions: Lightning Deals and 7-Day Deals Should have been submitted a month ago, need to monitor what date and time you are given Coupon Clippings Should have been submitted last week Prime Exclusive Discounts Can we be submitted two weeks prior to the event Additional Exposure: Customer Engagements Amazon Posts Amazon Storefront Deals Tab A/B Experiments Our team recommends that during the hol...

https://www.youtube.com/watch?v=Ga9GB9u1YJE Everything You Need To Know About Amazon Post In this week’s episode, Krista Rinehart, one of Turnkey’s Client Managers, talks about the basic hacks to growing brand awareness and sales through Amazon posts. Why should you use Amazon Posts? Amazon posts provides an excellent platform for sellers to not only promote their products, but to also share engaging content that tells their brand story. This is a great way to showcase customer photos and bu...

https://www.youtube.com/watch?v=6lzC5d491E8 Now that Prime Day has passed it is important to do the following: Make sure you are requesting a review on the influx of orders For those of you that have a Review Funnel make sure we are set up to ask for the review but also get continuous follow ups Start implementing regular promotions again: – Coupon Clippings – Lightning Deals – 7 Day Deals Implement customer engagements if you haven’t done so already The event is expected to fall between ...

https://www.youtube.com/watch?v=vitxQo5gcPw What expert says about the state of the market The economy, Amazon, and the market for selling your business is crazy right now! Listen to Jeff Lieber and the team from the FBA Broker give a full market update in our latest podcast episode of the Playbook For Amazon podcast filled with tips on what you can do to maximize your opportunity this year! There’s a ton of potential out there, go take it! During this conversation, they discuss the state of ...

https://youtu.be/cNXP8N1dV3Q Trying to figure out how to do product research? When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s a product/market fit. Don’t get too caught up on specific products, it’s the product research niche that you need to key in on for your winning product. You don’t want to spend money and time on a product that no one or very few people want. That is why keyword research is a good idea. Demand alone isn’t enough. You need t...

New Brand Analytics search dashboards are now available There are two new Brand Analytics search dashboards, Search Catalog Performance and Search Query Performance. These two new dashboards give you new views into your customers’ shopping funnels and the top queries relevant to your brand. The Search Catalog Performance dashboard provides a comprehensive product view of key shopping metrics such as impressions, clicks, cart adds, and purchases. The Search Query Performance dashboard answers ...

Amazon Prime Day is the retailer’s biggest traffic event of the summer, essentially Christmas in July. If you’re looking for inspiration on how to make the most of Prime Day 2022, check out our March Roundtable!

In this episode with Eva Hart of Jungle Scout, let’s talk more about the ins and outs of Amazon reviews and ratings and what are the latest ecommerce tools from Jungle Scout that you can use to your advantage.

Branding is not just important for celebrities or big corporations. Small businesses also need to understand how to brand themselves. But where do entrepreneurs and small business owners go for tips on branding if they’ve never thought about it before? Note the same packaging is displayed in the background the same way, and the product lighting and reflection is done the same way across all product line. Branding consistency allows the viewer to know with certainty and without any effort on th...