Episodes

Today’s guest is Courtney Lee, founder of the Prymal Coffee Creamer. Courtney is an extraordinary entrepreneur and her brand story is incredible. While she has an awesome product, she’s just getting on Amazon and she sought out Jeff at a Backroom event because she knew she needed some expert guidance. So today, Jeff and Jenna Lieber are hopping on a live coaching call with Courtney, to tear apart her listing and give her some insights to ensure she’s starting out on Amazon the RIGHT WAY! Because...

Sometimes selling can feel like you are only focused on moving product. But customers aren’t just interested in the product. They want to feel like they are seen, heard, and contributing to something bigger. Today we are talking about how you can show gratitude to your customers. When they feel like they aren’t just another number, they are more likely to return to purchase, tell their friends, and become a raving fan. And thanks to all of YOU for listening to this podcast and supporting Playboo...

Today’s guest is Jon Tucker, from the live chat company Help Flow. HelpFlow.com provides 24/7 live chat teams to 100+ eCommerce stores to drive more sales and conversions (i.e. their agents can chat with your visitors 24/7). In the interview, Jon will share insights on how to maximize conversions based on seeing the inner workings of 100s of e-commerce stores. Jon is a super impressive entrepreneur and his services are not only amazing, but today he’s sharing some critical insights that could li...

Today we are covering the A9 Ranking Algorithm. Is your product listing ranking the way it should? If not, listen in to hear what you might be missing so that you can start ranking TODAY! Join us as our Client Services Director, Jenna Lieber, covers all the factors that you need to know about. This is a lot of information covered in the episode. For a written list and our take on all the factors, check out our blog article here. Have you considered hiring an expert to help accelerate your sale...

Today’s episode we are going through the do’s and do not’s of sales copy. Many brands just slap up a list of features and expect the listing to convert. No, no, no. There’s so much that goes into crafting compelling copy on your listing, and it’s worth investing a bit of time into getting it right! Listen in as Jeff shares how we help clients to get their listings optimized, what you can learn from your competitors, and more! Minute Markers: 1:34- What are buyers looking for above the fold? 2...

Our client success team at TurnKey have talked to hundreds of Amazon sellers, all with pain points keeping them from reaching their sales goals on this platform. While each situation is unique, there are common threads that unite Amazon sellers and today’s episode is chatting with a member of our Client Success Team, Jessica Dahlquist. She’s sharing what these common pain points are, what recommendations we give, and when you KNOW you need to hire an expert to help you grow. Minute Markers: 2:4...

Today on the podcast, Jeff is sharing about why it’s important to invest in self-education. Many are over the idea of buying courses, but we’re here to share why courses are the best investment you can make in your business. Minute Markers: 2:40- Why buying a course gives you more motivation 3:18- How courses can save you time 5:05- How courses can help you build team unification 7:28- How can a course make you more money 8:42- Look for a guarantee 10:10- How to make the most of the education ...

Today our guest is the incredible, Ezra Firestone. Ezra has helped online sellers around the world to make pivotal changes in their marketing and strategy to drastically change their business. We are talking about some of those strategies today, that apply not just to Amazon, but to your website as well. It was a great interview, but there was so much more to say. Be on the look out for Part 2 in the coming months. Minute Markers: 2:45- Ezra’s background 3:30- Early career for Ezra 6:35- How to...

Today on the show we are talking about making the most of Amazon holiday sales in Q4. Epic sales in Q4 don’t happen by accident. It takes planning, intention, and strategy to achieve chart topping sales, and Jenna Lieber from TurnKey Product Management is chatting with Jeff today about how she is helping clients prep for Q4. Are you doing the strategies she mentions? Minute Markers: 1:50- When should you start planning for the holidays? 4:48- How our clients use a promotional calendar 7:45- W...

Today we are talking how to get customer reviews. The landscape of Amazon has changed dramatically when it comes to getting reviews and remaining compliant, but never fear, we are here to offer you tangible strategies to get more customer reviews on your listings. Jeff is chatting with TurnKey Client Manager, Jenna Lieber, about how she is helping her clients everyday in their pursuit of more reviews. Minute Markers: 1:35- How has getting reviews changed on amazon? 4:50- Should you write revi...

Today’s episode is with Bradley Sutton of Helium 10. He’s a massive seller who has launched over 400 products on Amazon. His selling success got him noticed by Helium 10, and now he works with them to help companies to really thrive on Amazon. Bradley shares very graciously about his selling experience and a few strategies that have really been game changers for sellers. It’s an episode that will leave you with a ton of new ideas and actionable steps. We cannot recommend using Helium 10 enough! ...

On today’s episode of the podcast, Jeff is sharing all about Amazon’s Seller Fulfilled Prime option, which is the perfect fulfillment option for some businesses who weren’t a perfect fit for FBA. He walks you through who SFP is good for, how to sign up, and more. Do you use SFP? Minute Markers: 1:35- Why we recommend FBA for most products 2:15- Reasons FBA may not be a good fit for your products 4:22- What is Seller Fulfilled Prime? 5:49- Why it’s worth going through getting approved for Se...

We’re so excited to announce that on this episode of Playbook for Amazon, Jeff sits down with one of his most influential mentors and a future Cleveland Indian’s owner, Ryan Moran. Listen to Jeff pick his brain and ask him questions about his backstory, his wisdom, wins and losses, how to thrive on Amazon and so much more! Grab a pen and a piece of paper because you won’t want to miss out on this unforgettable interview. Minute Markers: Ryan’s Background Story- 2:25 Doing the Things People Won’...

Summary: With Amazon becoming increasingly competitive everyday, many people pick a product to sell because it’s a hot commodity without a real emotional connection to that niche. In this episode of Playbook for Amazon Podcast, Jeff, will teach you actionable steps to brand your product and create separation between you and your competitors on and off Amazon. Happy Branding! Minute Markers: Ethos, Pathos, and Logos- 1:45 Finding your ‘Why’- 4:09 Ryan Moran’s Building your Brand- 6:39 Defining yo...

Summary: No matter how amazing your product is, or how out of this world your listing might be, creating product visibility can be challenging for any seller. If an Amazon customer can’t visually see your product they don’t know it even exists in the first place. In this episode of Playbook for Amazon, Jeff discusses taking advantage of good ole- fashioned coupons virtually using Amazon’s Coupon Clippings, to boost your visibility to shoppers. Plug your headphones in and get ready to increase yo...

Are you overwhelmed with the amount of work on your plate? Do you feel like there’s never enough time in your day? Trust me, we’ve all been there. In this episode of Playbook for Amazon, Jeff will walk you through how to create a Standard Operating Procedure to run an effective business. Never spend another hour working on those time sucking tasks. Listen here. Minute Markers: Identifying the Bottlenecks- 1:09 TurnKey’s Top Systems- 2:05 How to Develop a Standard Operating Procedure- 4:46 Perfo...

In this episode of Playbook for Amazon, Jeff, founder of TurnKey Product Management, talks about the necessary steps you need to take before pouring a bunch of money into Amazon Ads. If your listing isn’t fully up to snuff, driving traffic through paid ads won’t result in higher conversions. All the principles discussed in today’s episode can be replicated into any paid media ads, such as Facebook, Youtube, Instagram Ads, etc.. Enjoy! Minute Markers: Amazon PPC ads- 1:35 Listing Foundations- 3:3...

In this episode of Playbook for Amazon, Jeff, shares three easy to implement strategies on how to study your competition and use it to your advantage! As you grow your brand on and off Amazon, you will learn how competition within your niche can be a good thing. You don’t want to reinvent the wheel, there’s never just one winner, everyone can win in the game of Amazon! Minute Markers: Learning from your Competition (Vitacup)- 1:34 Studying Sales Copy- 4:07 Value Ads- 5:25 Product Reviews- 6:40 S...

Product Videos are becoming more and more important when it comes to converting customers on your sales pages, and if you aren’t utilizing it yet it’s time to make it a priority! In this episode of Playbook for Amazon, Jeff discusses product videos that sell! There are 3 different types of videos you can create with any budget: Do it yourself, slideshow video, and commercial grade videos. Take a second to think about where you are in your business and what kind of videos you need for content. Th...

In this episode of Playbook for Amazon, Jeff discusses the fundamentals that even large brands often overlook. Ask yourself this…If an Amazon customer lands on your product page, does your listing match your brand voice and the “why” behind your business? When was the last time you looked at your conversion rates? It’s easy to get caught up in the nitty gritty and let your listing go. What might have worked months ago might not be working today. It’s time to take a deep dive into mastering the f...

In this episode of Playbook for Amazon, Jeff shares his tips on how to maximize the sales and increase traffic on the biggest day of the year… AMAZON PRIME DAY! Whether you think it’s too late to take advantage of Prime Day, you are still able to apply these TurnKey tips to future national holidays. Happy listening! Minute Markers: Back Story of Amazon Prime Day- 1:30 How to Turn Promotions into 2 Week Events- 3:00 Inventory Planning- 5:30 Promotional Types- 7:38 Leveraging Social Media- 8:54 Op...

In this episode of Playbook for Amazon Podcast, Jeff discusses the do’s and don’ts of selling your business, and the painful lessons he learned while selling his 2 businesses. Whether you’re looking to sell you business in the near future, or if you haven’t yet considered this option, this podcast episode will open your mind to creating a bigger impact on the world with your business and how to get top dollar for the business when you’re ready to sell. Minute Markers: The Importance of Preparin...

In this episode of Playbook for Amazon, Jeff shares his $3 Million dollar case study with us! When TurnKey started working with this small coffee company they were struggling to make ends meet, only making about $10k a month on Amazon. Less than a year later, they were surpassing $300k a month in Amazon sales! Want the insider information on the actionable steps Jeff and his team took? Listen in to learn how they crushed the competition in this competitive niche. Minute Markers: How did they kno...

In this episode of Playbook for Amazon Podcast, Jeff interviews Kevin Liang, a 26 year-old entrepreneur who shares about his journey owning multiple brands and selling over 7-figures. What strategies worked best for Kevin? What is he doing today and how did he scale his business? Kevin shares with us his best tips for Kickstarter campaigns, creating an email list, and hiring a rockstar Amazon team. Along with his biggest failures, Kevin shares his greatest accomplishments, and biggest lessons th...