Episodes

Today Jenna is sharing about a new Brand Registry feature that allows sellers to virtually bundle their products. This is incredible because you don’t have to physically bundle them yourself and create a whole new UPC code. Amazon does the logistical work. What you will need to do is create a new listing for the bundle, but we’ll share why it is worth the effort to virtually bundle your products. Minute Markers: 1:15- Challenges with bundling products 1:57- Amazon’s new Virtual Product Bundles...

Hijackers and Counterfeiters are a BIG issue for sellers. Jenna and Amanda are sharing TurnKey’s best tips for combatting these issues and how to be proactive in the face of losing the buybox. Minute Markers: 1:10- The problem with counterfeiters and listing hijackers 2:31- TurnKey’s approach to hijackers 4:15- What role does brand registry play in helping in this area? 5:15- What is the report a violation tool? 6:23- Be proactive about minimizing risk of hijackers and counterfeiters 8:15-...

Today, Jeff is talking about optimizing your listing for mobile. Many sellers who make their listings on a standard computer don’t consider looking at how the listing appears on mobile. And given that a majority of Amazon sales are coming from phone purchases, this is a huge missed opportunity. Take a listen to what you should be looking for on mobile. Minute Markers: :43- Why pay attention to mobile 2:12- How do the images look on mobile? 3:08- Where does the title get cut off? 4:30- Check ...

**To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here Are you regularly optimizing and keeping up with your A+ content? A+ content (formerly Enhanced Brand Content) is an incredibly powerful tool from Amazon for a few reasons. On the mobile app, your A+ is featured before your bullet points making it important to make strong impressions It allo...

Today we’re chatting about Amazon PPC? PPC is the #1 struggle we hear from sellers, as they feel like they don’t know what they are doing and they are wasting money in the process. Jenna is chatting with TurnKey’s Amazon PPC expert, Nolan Rakow, all about what’s new with PPC, how to test out new features, and his recommendations for keeping up with new trends and changes. Minute Markers: 1:30-Why do you need to stay on top of Amazon PPC? 2:34- How often does Amazon PPC change it’s features? 3...

Today Jenna is talking with Amazon mogul Danny Carlson. Danny is a pro seller himself and also helps others to optimize their listings on Amazon. He also shares about his near death experience that drastically changed his life plans. They cover how to endure the pandemic, A+ Content, and Amazon Storefront. Check it out! Minute Markers: 1:30- Danny’s near death experience 3:15- What Danny is doing now on Amazon 5:42- What does Danny see is working for sellers during the Pandemic 7:45- Multi-c...

In today’s episode, Jenna is covering everything you need to know about autoresponders and updates Amazon has made with in their autoresponder policies. Do you have an autoresponder in place on Amazon? If you do, make sure you are following the rules! Minute Markers: :45- Changes in Autoresponder TOS 1:00- What are autoresponders 1:40- What happens if you break the guidelines? 2:11- No external links 2:53- Don’t include Amazon page links either 3:41- No promotions 4:25- No logos containin...

Most every Amazon seller uses Jungle Scout, and today Jeff is chatting with Jungle Scout founder, Greg Mercer. They discuss Greg’s unique background that led him to Amazon, how the idea of Jungle Scout came to be, sales info for how Amazon is faring during the pandemic, and overall tips and insights for thriving in 2020. Minute Markers: 2:00- Greg’s background 4:45- Is Greg still selling on Amazon 5:45- When did Greg make the leap from corporate life to Amazon 6:50- What can brands be doing ...

Have you been struggling to keep up with all the updates during the COVID 19 pandemic? As business owners it has been an incredibly overwhelming time making it challenging to keep up with the updates that have such an impact on your business. Here are a few key updates that we wanted to cover with you: Coupon clippings make a comeback! Amazon is officially allowing sellers to set up coupon clippings again. USPS has temporarily suspended international mail service to certain destinations. Befor...

Today we are hearing from Jenna about what’s been going on with Amazon in the past month. Crazy times for sellers around the globe, but we are here to help! Minute Markers: 0:24 – 1:29 – New Repeat Buyer Analytics on Amazon 1:29 – 2:02 – What To Do With This New Information 2:03 – 3:03 – Amazon Storefront (Expressing Your Brand’s Personality) 3:03 – 3:57 – New Amazon Storefront Feature (Shoppable Images) 4:00 – 4:57 – Coronavirus 4:57 – 5:40 – Business Opportunities (Expanding Catalogs) 5:41 – ...

This week, Jeff is interviewing Amazon legend Carlos Alvarez. Carlos has been selling for 14 years himself, and now coaches sellers as well as leads the largest meetup group in the world. He’s full of wisdom when it comes to helping his clients through Covid-19, using Amazon Live, hiring, and more. You’re going to want to take notes on this one! Minute Markers: 3:45- Short Version on Carlos’ background (14 year Amazon seller!) 6:28- His take on the Covid-19 climate on Amazon 8:00- Actions he’...

In the midst of all these crazy times, Amazon came out with a big announcement that will be affecting all sellers soon! They have decided to officially move the Amazon PPC platform to the Amazon Advertising console. For those of you that have not used the Amazon Advertising console, it is very similar to Seller Central’s platform with just minor tweaks! As Amazon makes this adjustment, your campaigns, stores, and all advertising related reporting will move to the console and out of Seller Cent...

Today, Max Kerwick from Brand Builder Podcast is here chatting with me about the Coronavirus impact on Sellers, our best tips for building your brand during a pandemic, and more. This is for anyone stressed about surviving this crazy time. If you do it right, it can actually be a wake up call for your business and you can end up stronger than ever. Minute Markers: 4:35- What’s going on with the shipping delays for Amazon 6:30- Why you need to take FAST ACTION and repositioning your messaging ...

In today’s Episode, Jeff is chatting with successful Amazon seller Andrew Erickson. Not only is Andrew killing it as a seller, but he was able to travel the world while doing it. He is also the host of the Zon Con Podcast. Today we are talking about his unique origin story, his best advice for surviving the Coronavirus as an Amazon Seller, and tips for traveling the world and SAVE money on taxes! We know Covid-19 is top of mind for everyone right now, so tune into minute 20:00 for Andrew’s take ...

Today, Ezra Firestone is back chatting with Jeff all about his tips for building a strong team, what he thinks is next for e-commerce, and more. We can’t get enough of Ezra’s wisdom and we’re so grateful for all the resources he’s created for e-commerce entrepreneurs and marketers. If you like what you hear, please give this show a shoutout on social media! Minute Markers: 2:17- What we covered on the last episode 3:50- How does Ezra manage EVERYTHING he has going on? 5:55- We highly recommen...

What’s new on Amazon this month? Have you tried out Super URL’s and are you aware of Helium10’s Gems to help you? We are loving Dynamic bidding with PPC for our clients. We’ve also had great results with Amazon’s IP accelerator, helping our clients get their trademarks approved and our newest client using Vine reviews has received 10 reviews from the program in a week! We’re getting you up to speed on what you need to know on Amazon! Minute Markers: 1:05- Amazon IP accelerator 3:05- Amazon Vine...

Today we are lucky enough to sit down with FBA Business Broker, Coran Woodmass. He is a successful business broker with lots of tips on how to prepare to sell your business and how to get max value! He’s a wealth of knowledge and it’s a fantastic conversation. Minute Markers 4:40- Coran’s professional background 8:35- Advice for getting started on Amazon (acquiring a business) 10:00- Ideas for leverage when competing to buy a business 11:35- Strategic vs. Non-Strategic buyers 13:06- What ki...

Ever wonder what it’s like to get coaching from an Amazon expert? Our live coaching call with Amazon seller Paul Fertitta will give you a behind the scenes look at the type of coaching we offer at TurnKey. Coaching is completely customized based on the client’s needs, questions, and struggles, and while we covered certain topics in our live call with Courtney Lee (Episode 26), we cover different topics with Paul. You’ll hear about: counterfeiters, growth strategies for when your sales have decli...

Today our guest is a big name in the Amazon space. Scott Voelker is not only an incredible Amazon seller, but he is also a fantastic mentor to others in the space. His podcast, The Amazing Seller, offers Amazon sellers invaluable support and insights and today we are picking his brain about his background and his best tips for YOU! Minute Markers: 2:19- Background on Scott 5:06- How did you transition from your photography business into Amazon? 6:55- How his prior business experience helped h...

We are so excited to bring you a new series on the Playbook for Amazon Podcast. On the last Wednesday of the month, we’ll be sharing “What’s new on Amazon?” with Client Management Director Jenna Lieber. She’s going to share all the most critical new information you need to know to succeed on Amazon. It’s a fast paced, educational episode, so make sure you have a pen and paper handy. You don’t want to miss this! And if you want this in email form, be sure to sign up for our What’s New Wednesday n...

Our guest is Will Ford, founder of Launchboom, the most successful company there is for running successful crowdfunding campaigns. Today he shares with us his background in business, how he got into the crowdfunding space, and his advice for those wanting to successfully run a campaign. He holds nothing back and if you are ever in a place where you want to know more about how to do crowdfunding the right way, we cannot recommend Launchboom enough! Minute Markers: 2:15- Will’s background before ...

Today’s guest is Kevin Sanderson, from Maximizing E-Commerce. Specifically we are covering how he started selling internationally and what made that a successful venture for him. If you’re interested in expanding your Amazon sales internationally, this episode is for you! What should your revenue thresholds be? Which countries should you start with? Kevin’s recommendations are all in there. Enjoy! Minute Markers: 1:58- Kevin Sanderson’s business background 4:30- Early Amazon days- Customer rev...

In today’s episode, TurnKey founder Jeff Lieber is discussing how he sets goals at the beginning of a new year. He talks about what works well for his goal setting and what hasn’t worked as well that he’s learned from. We wish everyone a very happy and prosperous New Year. Minute Markers: 1:30- The act of writing down goals 4:30- Writing plans for achieving goals 5:10- Share goals with your whole team 6:20- Delegating aspects of a goal to cultivate teamwork 7:55- Keep on track with meeting ...

In today’s episode, Jeff is answering some of the most recent questions on how to choose products to sell on Amazon, and how to compare against big brands. Check out this awesome free download on how to choose what products to sell on Amazon! Minute Markers: 1:25: How do I pick new products to sell on Amazon? 3:20- How to pick your first product EVER 7:00- How can you sell on multiple platforms without stealing sales from yourself with bigger fees? 12:19- How to be a small brand and compete...