Episodes

Welcome back to The Property Management Show. If you joined us on Part 1 of this podcast with Ray Hespen, you learned about why it’s important for property management business owners to pay attention to churn. You need to do more than pay attention – you need to measure it. We’re back to talk about how you can prevent owners from leaving in the first place. Measuring Owner Churn If you’re not measuring your churn, you don’t know how big of a problem it is. Owners have different goals. Whateve...

On The Property Management Show today, we’re talking with Ray Hespen, who has been here before to talk about maintenance, data, his company PropertyMeld, and the dangers of ghost maintenance requests. Today, we asked him to discuss what some of his recent data has been telling him about customer churn in the property management industry. How Can We Describe Owner Churn? When we think about churn, we typically think about losing a customer. The property management space includes more third par...

Daniel Craig on Why Customer Churn is a Silent Killer Daniel Craig from ProfitCoach is joining us on The Property Management Show today to discuss the problem of churn and the value of retention. Walk down memory lane with us for a bit, and you’ll remember that Daniel’s first benchmarking study led to the NARPM Accounting Standards and a new focus on property management profitability. On our podcast, we’re discussing how client retention and client lifetime value affect your property managemen...

Meet Ray Hespen! He is the CEO and Co-founder of Property Meld. You might recognize him if you attended PM Grow Summit 2022, where he spoke about maintenance as an owner retention tool. He’ll be on the podcast talking about Owner Churn. The post Podcast Sneak Peek: Owner Churn with Ray Hespen appeared first on Fourandhalf Marketing Agency for Property Managers.

Meet Aurelie Lemmens! She is the Academic Director of the Expert Practice on Customer Analytics at the Erasmus Center for Data Analytics in The Netherlands. She’ll be on the podcast talking about Customer Churn. Check out the video for a sneak peek of our interview with her. The post Podcast Sneak Peek: Customer Churn with Aurelie Lemmens appeared first on Fourandhalf Marketing Agency for Property Managers.

We’re thrilled to announce a new season of The Property Management Show Podcast. Watch the trailer to see what this season will be about! The post The Property Management Show is Back! appeared first on Fourandhalf Marketing Agency for Property Managers.

3 Steps to Profitability with Kathleen Richards On The Property Management Show this week, Kathleen Richards is joining us to talk about profitability. She’s been on the podcast several times, and we’re asking her a pretty simple question: how can property management companies set themselves up to make good money? Kathleen Richards: An Intro Kathleen has been a member of NARPM since 2005 and she’s the former broker/owner of a Santa Cruz property management company. She earned her CRMC designati...

Catching Up with NARPM Women’s Council for Property Managers Christina Wade and Kesha Jenkins of the Women’s Council for Property Managers join The Property Management Show to talk about the progress that’s been made since the last time we talked about the launch of this initiative. We’re revisiting the mission of the council and talking about some of the things that have come out of it. There’s a lot of insight and many success stories that have really empowered women in the property managemen...

This week on the Property Management Show Podcast, Marie and Brittany are joined by Michael Lushington, CEO of Fourandhalf, and Ethan Lieber, CEO of Latchel, to discuss PM Grow Summit 2022. Fourandhalf and Latchel are co-presenting the upcoming conference, which focuses on the future of property management. How is the future of property management relevant now? This topic is on everyone’s mind right now. Many things are shifting in the property management industry, and everyone is wondering wha...

Do Guarantees Work? Chuck Hattemer of Poplar Homes is on The Property Management Show today, talking about the property management guarantees his company implemented more than six years ago, and how they’ve helped him build a better property management business. The Idea behind Making Guarantees a Marketing Strategy Chuck and his business partner have been running Poplar Homes since 2014. When they started the company, they quickly noticed how much anxiety there was around income stability for ...

Misconceptions about Property Management Leasing Automation We’re talking about leasing automation today on The Property Management Show, and our specific discussion centers around what it is and what it isn’t. We’re also talking about how it can help property managers save time and improve their reputation. Our guest is Abi Wasserman, sales manager at ShowMojo. What is Leasing Automation? Simply put, leasing automation is the removal of any manual effort from the leasing process. With automat...

The podcasts we publish on The Property Management Show usually inspire us to talk about the topics that we cover, long after the guests have left us. On today’s show, we’re sharing some of what we captured when Marie and Brittany were discussing the most common blind spots that property managers miss when it comes to marketing their business and their services. Two stand out: Positioning and Data. Most Common Property Management Marketing Blind Spot: Positioning Positioning can be a big blind...

Brittany and Marie joined Ethan Lieber on the Latchel podcast to discuss marketing gaps and how property managers can compete in an industry that’s only growing more crowded and more competitive. Ethan wanted to know how a property management company can position itself and build relationships to add the marketing fuel that’s needed to grow. Here’s what they had to say. Fourandhalf as Property Management Experts Fourandhalf is a marketing agency that creates and implements owner lead generatin...

Summary: The Property Management Show is back this week to continue our conversation with Ray Hespen of Property Meld. In the last episode, we talked about property management maintenance trends and increasing costs. Today, we’re mostly talking about how property managers can position themselves to have effective conversations with owners about maintenance. Key Takeaways: Talk to owners openly about the fact that maintenance costs are rising. Explain that it’s happening everywhere – not just t...

Summary: It’s been a year since we had Ray Hespen, co-founder and CEO of PropertyMeld on The Property Management Show podcast to talk about COVID-19 and its impact on property management maintenance. The last time he was with us, we discussed ghost maintenance – the idea that all these tenants were at home with the pandemic and no one wanted maintenance technicians or vendors in their property. So the theory was that a backlog of unfulfilled maintenance would develop in the early days of the pa...

Summary: Ethan Lieber from Latchel is our guest on The Property Management Show, and in this podcast we’ll talk about these behemoth venture-backed companies that seem to be entering the property management space in record numbers right now. We want to know why they’re here, what motivates them, and how smaller property management companies can compete. Key Takeaways: Venture Capital companies are interested in the business opportunities available in the property management industry, but the i...

Summary: You may recognize today’s guest on The Property Management Show podcast. Steve Crossland is joining us, and he gave a speech at PM Grow Summit 2021 about the ABCs of property selection and portfolio selection. (by the way – if you’d like to watch that talk, and the rest of the recorded content from PM Grow 2021, head over to 2021.pmgrowsummit.com) Today, he’s talking about the practices, mindsets, and habits that property managers should have to ensure their business is profitable. Ke...

Summary: During this time of moratorium madness, it’s becoming more and more difficult to enforce leases and do your job as a property manager. Our guests, Tracy Minick and Katherine Swanberg from Real Estate Gladiators know your pain. In this episode of The Property Management Show, we’ll discuss the way property management’s role has changed over the last year of this pandemic and how to navigate around ever-moving targets, laws, and expectations. Key Takeaways: Due to Federal and local evi...

Summary: We’re talking about Realtor referral programs on The Property Management Show today, specifically, why they fail and what is required to make them successful. Vitaliy Merkulov from Renter, Inc. has joined us to share what he’s learned about referral programs and how to ensure property managers are making the most of these tools. Key Takeaways: A Realtor referral program is a tool or system that a property management company uses to collect leads based on referrals from Realtors. Real...

Summary: In Part 1 and Part 2 of our Property Management Marketing series, we discussed various aspects of property management tenant marketing. Today, we’ve invited our own John Bykowski, CEO at Fourandhalf to discuss some of the big changes he’s seen in owner marketing. We’re talking about how property management companies can keep up with the times and attract more property owner clients. Key Takeaways: Internet marketing has exploded in the last nine years for the property management indu...

Summary: On today’s episode of The Property Management Show, we’ve asked the experts in property management and HOA banking to join us. Allison DiSarro and Ken Carteron from Enterprise Bank and Trust, formerly Seacoast Commerce Bank, are on the podcast to talk about the differences in banking for property managers and banking for HOAs. Whether you’re already doing both property management and HOA management or you’re thinking about expanding into one or the other, today’s episode is for you. I...

Summary: Jordan Bennett is from the National Automated Clearinghouse Association, which is most easily identifiable to us as ACH. We’re talking about the role of the association and why it’s necessary to follow the carefully curated best practices that they’ve put together. Property management companies are often third-party senders, since you collect rent and pay it to your owners.property We asked Jordan to join us on The Property Management Show to talk about how Nacha affects property mana...

Summary: Jeremy Tallman is the President and Managing Broker for T&H Realty Services in Indianapolis. He is talking with us on The Property Management Show today about pre-marketing and the success he’s had in building waitlists for properties that are soon to be available in his portfolio of rental homes. While this isn’t a new concept in the property management and real estate industries, it has come to mean different things to different people. We’re looking at how it impacts the industry a...

Summary: Advertising your vacant rental units online has changed, and that’s due to some acquisitions and partnerships that we’re discussing today with James Barrett, CEO and Director of Business Development at Tenant Turner. On this episode of The Property Management Show, we’re taking a look at property management marketing and how the online marketplace has shifted. Key Takeaways: Market consolidation of rental advertising platforms has driven big changes in the industry. You need both Zum...