Episodes

Is there a neighborhood that you want to be THE real estate agent in? I know how that feels: I have this one small area of Maui that is the epicenter of my business! Even in my advertising, I tell people that I don’t know much about other areas, but if they want to know about this ONE particular area, there is no one out there who knows it like I do. That kind of knowledge WORKS! People trust you as the leading expert in that area. But what happens if you know the ins and outs of the area, b...

Is there a neighborhood that you want to be THE real estate agent in? I know how that feels: I have this one small area of Maui that is the epicenter of my business! Even in my advertising, I tell people that I don’t know much about other areas, but if they want to know about this ONE particular area, there is no one out there who knows it like I do. That kind of knowledge WORKS! People trust you as the leading expert in that area. But what happens if you know the ins and outs of the area, b...

When you’re marketing your business, how often do you use the word “I”? “I sold this house above market value…” “I hold an open house every weekend…” “I...I...I…” Stop talking about yourself! If you’re marketing how awesome you are, you’re doing it all wrong. Clients don’t care about YOU! Yes, they want someone professional. They want someone successful. They want to work with someone who is going to help them. But at the end of the day, they don’t give a crap about you! You’re there to gu...

When you’re marketing your business, how often do you use the word “I”? “I sold this house above market value…” “I hold an open house every weekend…” “I...I...I…” Stop talking about yourself! If you’re marketing how awesome you are, you’re doing it all wrong. Clients don’t care about YOU! Yes, they want someone professional. They want someone successful. They want to work with someone who is going to help them. But at the end of the day, they don’t give a crap about you! You’re there to gu...

Where do the majority of your leads come from? Are they cold leads, or referrals? Are they coming from other agents in your feeder market? Are they from friends and family? What if you had a database that brought in most of your business? That would be amazing, right? Imagine not having to go out and chase new leads, but being the “go to” real estate for your area. That’s reality for Alan and Betsy Thompson, the leaders of this month’s Selling the Dream mastermind meeting. Every month, we hol...

Where do the majority of your leads come from? Are they cold leads, or referrals? Are they coming from other agents in your feeder market? Are they from friends and family? What if you had a database that brought in most of your business? That would be amazing, right? Imagine not having to go out and chase new leads, but being the “go to” real estate for your area. That’s reality for Alan and Betsy Thompson, the leaders of this month’s Selling the Dream mastermind meeting. Every month, we hol...

The sale is done once the papers are signed…right? Wrong! Want to learn how you can be the best real estate agent out there? Want to learn more about what people are thinking through the process, and what you did right - or even, what you did wrong? You’ll get all the information that you need, if you’re just willing to ask! If you’re not doing an exit interview with the people you work with, you are missing out on valuable feedback. Have you ever quit a job? Many times, before you can get ...

The sale is done once the papers are signed…right? Wrong! Want to learn how you can be the best real estate agent out there? Want to learn more about what people are thinking through the process, and what you did right - or even, what you did wrong? You’ll get all the information that you need, if you’re just willing to ask! If you’re not doing an exit interview with the people you work with, you are missing out on valuable feedback. Have you ever quit a job? Many times, before you can get ...

Do you feel like you rely on data in your business? Zillow, Realtor.com, MLS - all those places are invaluable sources of data that can drive your business and help you make decisions. But what happens if you don’t have any of that data: how do you sell then? There’s a lot that you can do: but the key is to commit to your lifestyle, and serving your clients and leads with the highest level of integrity. Sometimes that means that you give them information that means they don’t purchase from y...

Do you feel like you rely on data in your business? Zillow, Realtor.com, MLS - all those places are invaluable sources of data that can drive your business and help you make decisions. But what happens if you don’t have any of that data: how do you sell then? There’s a lot that you can do: but the key is to commit to your lifestyle, and serving your clients and leads with the highest level of integrity. Sometimes that means that you give them information that means they don’t purchase from y...

Are you in control of your business, or is it controlling you? Many real estate agents find themselves stuck, never able to get past a certain level in business. I think it comes down to one thing: they are controlled by their business. They are working constantly, and cannot let go of tasks. They don’t trust anyone to do things as well as they do these tasks. When you can’t let go of tasks, then they end up controlling you. In the industry, you have to pass off some of these tasks if you wa...

Are you in control of your business, or is it controlling you? Many real estate agents find themselves stuck, never able to get past a certain level in business. I think it comes down to one thing: they are controlled by their business. They are working constantly, and cannot let go of tasks. They don’t trust anyone to do things as well as they do these tasks. When you can’t let go of tasks, then they end up controlling you. In the industry, you have to pass off some of these tasks if you wa...

Are you trying to sell luxury real estate with traditional marketing methods? If you’re breaking into the luxury real estate market, and trying to market the same way that you’ve always marketed, I have news for you: it won’t work! Luxury real estate requires a completely different approach to marketing. You aren’t selling someone their everyday home. This is their dream home. The home conveniently located in the heart of the big city, close to shopping districts and 5 star restaurants. Or w...

Are you trying to sell luxury real estate with traditional marketing methods? If you’re breaking into the luxury real estate market, and trying to market the same way that you’ve always marketed, I have news for you: it won’t work! Luxury real estate requires a completely different approach to marketing. You aren’t selling someone their everyday home. This is their dream home. The home conveniently located in the heart of the big city, close to shopping districts and 5 star restaurants. Or w...

When was the last time you visited your feeder markets? Did you know that referrals make up a big portion of my business? In fact, this year, I’ve paid out more than 25 referrals. That doesn’t happen by accident, however. I do a lot of work to create a network. One of the best ways that you can create that network is to do some research into your top feeder markets, and then go connect! Take your stats with you: if you tell agents in that area that you’ve sold multiple houses in the past ye...

When was the last time you visited your feeder markets? Did you know that referrals make up a big portion of my business? In fact, this year, I’ve paid out more than 25 referrals. That doesn’t happen by accident, however. I do a lot of work to create a network. One of the best ways that you can create that network is to do some research into your top feeder markets, and then go connect! Take your stats with you: if you tell agents in that area that you’ve sold multiple houses in the past ye...

Have you ever thought about starting over? Maybe leaving everything behind, and starting in a new place. Perhaps a resort market; the place you’ve always dreamed of. On this podcast, we talk a lot about selling the dream to our leads and clients: but we are living our own dream! We’ve chosen to live a more flexible job where we can set our own hours, do the work that we want to do, and the only thing that stops us from making limitless income is the number of hours in the day and our drive to...

Have you ever thought about starting over? Maybe leaving everything behind, and starting in a new place. Perhaps a resort market; the place you’ve always dreamed of. On this podcast, we talk a lot about selling the dream to our leads and clients: but we are living our own dream! We’ve chosen to live a more flexible job where we can set our own hours, do the work that we want to do, and the only thing that stops us from making limitless income is the number of hours in the day and our drive to...

What matters most? I heard this story at the national convention, and wanted to share it with you. This guy was sitting on a plane, and feeling really upset. He’d had a fight with his wife, and things weren’t going his way. In that moment, however, he paused and realized something powerful. Real estate agents can get so caught up in the hustle and the drive of selling, and constantly building our business. We get mad at situations, and people, and just get caught up in all of that. But at t...

What matters most? I heard this story at the national convention, and wanted to share it with you. This guy was sitting on a plane, and feeling really upset. He’d had a fight with his wife, and things weren’t going his way. In that moment, however, he paused and realized something powerful. Real estate agents can get so caught up in the hustle and the drive of selling, and constantly building our business. We get mad at situations, and people, and just get caught up in all of that. But at t...

What do pies and real estate have in common? If you listened to our November mastermind call, you’d have lots of ideas about how you can use pie. But I’ll get right back to it. These days, there are so many new techniques that real estate agents can use to market. You can bring in leads via social media, or drop targeted ads on YouTube. You can get as fancy as you want! But sometimes, especially in the secondary market, what people really want is a combination of technology and tradition. The...

What do pies and real estate have in common? If you listened to our November mastermind call, you’d have lots of ideas about how you can use pie. But I’ll get right back to it. These days, there are so many new techniques that real estate agents can use to market. You can bring in leads via social media, or drop targeted ads on YouTube. You can get as fancy as you want! But sometimes, especially in the secondary market, what people really want is a combination of technology and tradition. The...

Are you meeting your client’s expectations? That’s no longer enough! With Zillow, Redfin, Realtor.com, and all those websites out there, your client’s expectations can be easily met! See, you have to strive to exceed your client’s expectations! If you aren’t going above and beyond, you are not making a lasting impression. We’ve just hired a CHA - a client happiness advocate - because exceeding expectations is so important to us. Our clients are so amazed after each transaction: they are so ...

Are you meeting your client’s expectations? That’s no longer enough! With Zillow, Redfin, Realtor.com, and all those websites out there, your client’s expectations can be easily met! See, you have to strive to exceed your client’s expectations! If you aren’t going above and beyond, you are not making a lasting impression. We’ve just hired a CHA - a client happiness advocate - because exceeding expectations is so important to us. Our clients are so amazed after each transaction: they are so ...