Episodes

What do you expect out of your team? If you’re an independent agent, or part of a brokerage, one thing is for sure: you’re not doing this real estate thing alone!So what do you think of when you think of team? Do you think of them as your competition? Or do you look at them as being partners to help you in your success? Your team can make or break you. Your team determines: How you feel about work How you’re trained to serve your clients How you get leads How you show homes How you bring ...

What do you expect out of your team? If you’re an independent agent, or part of a brokerage, one thing is for sure: you’re not doing this real estate thing alone!So what do you think of when you think of team? Do you think of them as your competition? Or do you look at them as being partners to help you in your success? Your team can make or break you. Your team determines: How you feel about work How you’re trained to serve your clients How you get leads How you show homes How you bring ...

Have you ever screwed up? We did, recently. We’d planned a client showing, and arrived at their house. They didn’t realize we were going to caravan - the whole thing was chaos! Afterwards, we had our client happiness ambassador get them a gift, and we personally delivered it. We said “sorry we screwed up!” They said it was no big deal, but we wanted to make sure that they knew: our mistakes ARE a big deal, and we’re always going to be making sure that we always make things right! You can sc...

Have you ever screwed up? We did, recently. We’d planned a client showing, and arrived at their house. They didn’t realize we were going to caravan - the whole thing was chaos! Afterwards, we had our client happiness ambassador get them a gift, and we personally delivered it. We said “sorry we screwed up!” They said it was no big deal, but we wanted to make sure that they knew: our mistakes ARE a big deal, and we’re always going to be making sure that we always make things right! You can sc...

Have you ever thought about starting your own brokerage? You love team, but are thinking about what else you can do in your business. It’s not easy; that’s for sure! We’ve talked endlessly about how to make the decision to join a brokerage, or if you should be an independent agent. We’ve talked about what it’s like to be part of a SEAL team, or just what goes into making a solid team. But what is it really like to start a boutique brokerage, with a small number of dedicated agents? What can ...

Have you ever thought about starting your own brokerage? You love team, but are thinking about what else you can do in your business. It’s not easy; that’s for sure! We’ve talked endlessly about how to make the decision to join a brokerage, or if you should be an independent agent. We’ve talked about what it’s like to be part of a SEAL team, or just what goes into making a solid team. But what is it really like to start a boutique brokerage, with a small number of dedicated agents? What can ...

When was the last time that you made a ‘thankful list’? I sat down recently, in light of the holiday season, and decided to create at thankful list. I wrote down names of clients from transactions I’d had this past year. Team members who helped with sales. Fellow realtor connections. As I went on and on and on, it made me think about how important it is to not just be thankful for all of these people who have made an impact on your business, but to express that thankfulness to them! When we ...

When was the last time that you made a ‘thankful list’? I sat down recently, in light of the holiday season, and decided to create at thankful list. I wrote down names of clients from transactions I’d had this past year. Team members who helped with sales. Fellow realtor connections. As I went on and on and on, it made me think about how important it is to not just be thankful for all of these people who have made an impact on your business, but to express that thankfulness to them! When we ...

Have you hired an independent sales agent (ISA)? When Jessica started her boutique brokerage (don’t miss last week’s episode where she talked about the process), she knew that she was going to have to get some help for it to grow! The next big step was hiring an ISA, and training them to be the perfect new teammate. Jessica had the good fortune of a referral from within the Tom Ferry network, but that’s not all it takes to hire a good ISA: it takes trust, training, and team! This week on the...

Have you hired an independent sales agent (ISA)? When Jessica started her boutique brokerage (don’t miss last week’s episode where she talked about the process), she knew that she was going to have to get some help for it to grow! The next big step was hiring an ISA, and training them to be the perfect new teammate. Jessica had the good fortune of a referral from within the Tom Ferry network, but that’s not all it takes to hire a good ISA: it takes trust, training, and team! This week on the...

I just want to wish you a merry Christmas, and share a few thoughts with you. This is a season of hustle and bustle, with people running around all over the place, helping clients, and getting shopping done. In the middle of all of the chaos and craziness, I’d like to encourage you to set aside some time, whether you celebrate or not, to spend with your family. Give your family and friends the present of your presence: make sure that you’re setting aside time, no matter what you believe, to c...

I just want to wish you a merry Christmas, and share a few thoughts with you. This is a season of hustle and bustle, with people running around all over the place, helping clients, and getting shopping done. In the middle of all of the chaos and craziness, I’d like to encourage you to set aside some time, whether you celebrate or not, to spend with your family. Give your family and friends the present of your presence: make sure that you’re setting aside time, no matter what you believe, to c...

It’s almost 2020, and we’re taking a walk through some of my favorite episodes of the podcast in 2019. First of all, thank you so much for listening to the podcast - it’s been a great year, and I’m honored to have been able to share so much valuable information with you all. From talking about how to use social media to connect with people, understanding how different demographics want to be sold to, to being consistent in providing value, we’ve talked about some of the top marketing tips that...

It’s almost 2020, and we’re taking a walk through some of my favorite episodes of the podcast in 2019. First of all, thank you so much for listening to the podcast - it’s been a great year, and I’m honored to have been able to share so much valuable information with you all. From talking about how to use social media to connect with people, understanding how different demographics want to be sold to, to being consistent in providing value, we’ve talked about some of the top marketing tips that...

I always love it when our episodes land on holidays - that means that I get to bring you super special greetings! It’s almost the new year, and lots of people are making their new year’s resolutions. I’m going to be honest: I think new year’s resolutions are bullshit! As a small business owner, I’d like to encourage you to constantly be making new goals for yourself and your life and business. Instead of waiting for the new year, or new month, when you think of something you want to do, start...

I always love it when our episodes land on holidays - that means that I get to bring you super special greetings! It’s almost the new year, and lots of people are making their new year’s resolutions. I’m going to be honest: I think new year’s resolutions are bullshit! As a small business owner, I’d like to encourage you to constantly be making new goals for yourself and your life and business. Instead of waiting for the new year, or new month, when you think of something you want to do, start...

Do you remember when we talked to Jay Otlewski? We talked to him in episode 119, where he shared one of his best resources: a book that he wrote himself! Jay found that his target clientele lived outside the Phoenix, Arizona area, but were buying homes in Arizona. How could he best serve them? He’d taken the time to get to know their desired communities, and the exact types of people who lived in those areas. But how could he make the connection from a distance? That’s when Jay, a math guy, s...

Do you remember when we talked to Jay Otlewski? We talked to him in episode 119, where he shared one of his best resources: a book that he wrote himself! Jay found that his target clientele lived outside the Phoenix, Arizona area, but were buying homes in Arizona. How could he best serve them? He’d taken the time to get to know their desired communities, and the exact types of people who lived in those areas. But how could he make the connection from a distance? That’s when Jay, a math guy, s...

Are you brave, or are you trying to be perfect? When I was at the National Association of Realtors Convention, I heard Billie Jean King speak. I was fascinated by her topic, where she shared about how we have been trained to tackle life from a very young age. From her perspective, boys are raised to be brave, and girls are raised to be perfect. That’s screwed up, you know? There are exceptions - we know some boys that are raised to be perfect, and some girls who are raised to be brave. But h...

Are you brave, or are you trying to be perfect? When I was at the National Association of Realtors Convention, I heard Billie Jean King speak. I was fascinated by her topic, where she shared about how we have been trained to tackle life from a very young age. From her perspective, boys are raised to be brave, and girls are raised to be perfect. That’s screwed up, you know? There are exceptions - we know some boys that are raised to be perfect, and some girls who are raised to be brave. But h...

More than 60 years and counting - at least, that’s what I thought before I started talking to Shawn Clayton. Turns out, Clayton and Clayton was founded in 1930, and the family-owned real estate business has been going strong in the Jersey Shore area ever since! But how can a business thrive so long? In an industry plagued with burnout, and a short lifespan, any small business that has spanned generations must be something special! You’ll be amazed as Shawn is sharing his strategies that a lot...

More than 60 years and counting - at least, that’s what I thought before I started talking to Shawn Clayton. Turns out, Clayton and Clayton was founded in 1930, and the family-owned real estate business has been going strong in the Jersey Shore area ever since! But how can a business thrive so long? In an industry plagued with burnout, and a short lifespan, any small business that has spanned generations must be something special! You’ll be amazed as Shawn is sharing his strategies that a lot...

Have you reviewed all of your sales from last year? If not, I’d like to encourage you to take an hour or two and do this. List out all of your sales, and look for some patterns: where did the sales come from? Were they referrals? Was it through your sphere of influence? Was it a lead? Now, look for commissions. How much did you make on each sale? When you know this, you know what sources are the most valuable! Take a look at your budgeting and marketing plan: how much are you spending? How a...

Have you reviewed all of your sales from last year? If not, I’d like to encourage you to take an hour or two and do this. List out all of your sales, and look for some patterns: where did the sales come from? Were they referrals? Was it through your sphere of influence? Was it a lead? Now, look for commissions. How much did you make on each sale? When you know this, you know what sources are the most valuable! Take a look at your budgeting and marketing plan: how much are you spending? How a...