Episodes

What happens when you’re working in a secondary home market, and many of your clients and leads don’t live close by? Many of the homes that you sell are going to be second, and maybe even third, fourth, or fifth homes. These are the dream homes; the vacation homes that your clients have always wanted. These homes may be in harder-to-get to locations, or your clients and leads live in different cities. This increases the chances that your interactions with your clients are going to be on the s...

What happens when you’re working in a secondary home market, and many of your clients and leads don’t live close by? Many of the homes that you sell are going to be second, and maybe even third, fourth, or fifth homes. These are the dream homes; the vacation homes that your clients have always wanted. These homes may be in harder-to-get to locations, or your clients and leads live in different cities. This increases the chances that your interactions with your clients are going to be on the s...

As a real estate agent working in the second home market, you’re going to meet all kinds of home buyers! When working with investment buyers, there are lots of things to consider: What kind of return can they expect on their investment? What kind of expenses can they anticipate? How can they find a second home in the best place to help have the best return on that investment? What “hidden costs” do they need to be aware of? Today in the podcast, we’re talking about investment buyers: those...

As a real estate agent working in the second home market, you’re going to meet all kinds of home buyers! When working with investment buyers, there are lots of things to consider: What kind of return can they expect on their investment? What kind of expenses can they anticipate? How can they find a second home in the best place to help have the best return on that investment? What “hidden costs” do they need to be aware of? Today in the podcast, we’re talking about investment buyers: those...

A second home is a great investment: until all of a sudden, it’s not. But how can you avoid pitfalls and high costs of a second home investment? Let’s say you find affordable real estate, and are looking at getting into purchasing it as an investment home. How will you know that it’s a good investment? And how can you make sure that you find the right kind of tenant? How can you avoid the house eating all of your profits? For those of us who are serving second home buyers, there are a lot of q...

A second home is a great investment: until all of a sudden, it’s not. But how can you avoid pitfalls and high costs of a second home investment? Let’s say you find affordable real estate, and are looking at getting into purchasing it as an investment home. How will you know that it’s a good investment? And how can you make sure that you find the right kind of tenant? How can you avoid the house eating all of your profits? For those of us who are serving second home buyers, there are a lot of q...

If you’re working in a second home market, or serving the luxury real estate market, you know that there are ebbs and flows! However, you don’t have to give up consistency in your income! You can mitigate those ebbs and flows by marketing differently to segments of your audience. You essentially create not one, but TWO markets that you implement unique marketing strategies for. One campaign is to luxury buyers: you know their needs, how to serve them! You show them in your advertising that you...

If you’re working in a second home market, or serving the luxury real estate market, you know that there are ebbs and flows! However, you don’t have to give up consistency in your income! You can mitigate those ebbs and flows by marketing differently to segments of your audience. You essentially create not one, but TWO markets that you implement unique marketing strategies for. One campaign is to luxury buyers: you know their needs, how to serve them! You show them in your advertising that you...

Do you ever find yourself frustrated by how many sources of information there are for your clients and leads? From apps to video messaging, targeted advertising to Facebook and Instagram: there’s a lot to navigate! At the core of all of that, however, is one thing: the relationships. In luxury real estate, and when serving a second home market, those first name relationships are gold. When you make a significant connection with someone, and serve them, you’ll be connected to them for years to...

Do you ever find yourself frustrated by how many sources of information there are for your clients and leads? From apps to video messaging, targeted advertising to Facebook and Instagram: there’s a lot to navigate! At the core of all of that, however, is one thing: the relationships. In luxury real estate, and when serving a second home market, those first name relationships are gold. When you make a significant connection with someone, and serve them, you’ll be connected to them for years to...

After you’ve helped your client purchase a house, you’re done, right? You know just as well as I do that the work has just begun! They may be busy unpacking boxes and moving in, but you’re going to be able to get more leads by expanding the relationship to help bring in even more business! Each transaction connects you with another person who can bring in leads, and serving the extra mile helps bring those leads in - and helps you stand out as someone who every one of their friends should work...

After you’ve helped your client purchase a house, you’re done, right? You know just as well as I do that the work has just begun! They may be busy unpacking boxes and moving in, but you’re going to be able to get more leads by expanding the relationship to help bring in even more business! Each transaction connects you with another person who can bring in leads, and serving the extra mile helps bring those leads in - and helps you stand out as someone who every one of their friends should work...

It’s no secret that this podcast focuses on helping real estate agents focusing on serving second home buyers and agents focusing on selling luxury real estate. But have you ever thought about how interesting it would be to go through the second home buying experience, with all the knowledge that you have learned, and see what it would be like? Recently, I had the chance to experience the second home buying experience from the other side of the table: as a buyer. My wife and I decided that it...

It’s no secret that this podcast focuses on helping real estate agents focusing on serving second home buyers and agents focusing on selling luxury real estate. But have you ever thought about how interesting it would be to go through the second home buying experience, with all the knowledge that you have learned, and see what it would be like? Recently, I had the chance to experience the second home buying experience from the other side of the table: as a buyer. My wife and I decided that it...

When you’re working an open house, or on the floor at your real estate firm, what questions are you asking your clients? Asking the right questions can mean the difference between a lead who chooses YOU to be their agent, or a complete customer service failure. You have to be strategic in the questions that you ask, because it’s like a “choose your own adventure” book: the answers that people give will help you know exactly how to serve them! These questions go beyond just serving them: they ...

When you’re working an open house, or on the floor at your real estate firm, what questions are you asking your clients? Asking the right questions can mean the difference between a lead who chooses YOU to be their agent, or a complete customer service failure. You have to be strategic in the questions that you ask, because it’s like a “choose your own adventure” book: the answers that people give will help you know exactly how to serve them! These questions go beyond just serving them: they ...

What if you never got another lead again? What would that do to your business? How would your business change without cold prospecting? Would your warm market be able to sustain you? More than that, can you imagine experiencing an upward trajectory in your business, when only working with your warm market? Most of us spend time capturing leads, building systems to manage the prospects that come to us. We don’t know how serious they are about buying (yet), so we’ve got our work cut out for us....

What if you never got another lead again? What would that do to your business? How would your business change without cold prospecting? Would your warm market be able to sustain you? More than that, can you imagine experiencing an upward trajectory in your business, when only working with your warm market? Most of us spend time capturing leads, building systems to manage the prospects that come to us. We don’t know how serious they are about buying (yet), so we’ve got our work cut out for us....

Are you on my email list? If you’re in one of my feeder markets, I’m about to tell you a trick that I use to help you know where I am! You may not realize that I do, but once you see it, you won’t be able to miss it! See, you may come across people who aren’t going to buy real estate in your market, and that’s ok! But here’s the thing: they may be a source of referrals. They may know someone or meet someone who is interested in buying in your market. You want them to remember you, and remember...

Are you on my email list? If you’re in one of my feeder markets, I’m about to tell you a trick that I use to help you know where I am! You may not realize that I do, but once you see it, you won’t be able to miss it! See, you may come across people who aren’t going to buy real estate in your market, and that’s ok! But here’s the thing: they may be a source of referrals. They may know someone or meet someone who is interested in buying in your market. You want them to remember you, and remember...

How do you get cold leads in your vacation market? If you’re living in a vacation paradise, you may have multiple strategies on how you reach those second home buyers! You know who I’m talking about...those people who want to turn their vacation life into their real life. You’ve become acquainted with your feeder markets, you’ve learned what kinds of people come to your market on vacation, and what they are looking for! Relationships have brought in referrals, and you’ve dug deep into your co...

How do you get cold leads in your vacation market? If you’re living in a vacation paradise, you may have multiple strategies on how you reach those second home buyers! You know who I’m talking about...those people who want to turn their vacation life into their real life. You’ve become acquainted with your feeder markets, you’ve learned what kinds of people come to your market on vacation, and what they are looking for! Relationships have brought in referrals, and you’ve dug deep into your co...

Have you ever considered starting a podcast for your real estate business? You may protest, thinking it’s too hard. Almost a hundred episodes into my podcasting journey, I’m here to tell you that you can do it! But what can you talk about? Everything! Talk to people who help show the local flavor of your area, former clients, the major, home inspectors - these are all ideas of people who will have great things to share with your listeners! Even better, I sit down and record multiple episodes...

Have you ever considered starting a podcast for your real estate business? You may protest, thinking it’s too hard. Almost a hundred episodes into my podcasting journey, I’m here to tell you that you can do it! But what can you talk about? Everything! Talk to people who help show the local flavor of your area, former clients, the major, home inspectors - these are all ideas of people who will have great things to share with your listeners! Even better, I sit down and record multiple episodes...