Episodes

March 17, 2025

Feelings That “F” Up Sales Calls

"The need to be special is so powerful that it actually prevents lots and lots of lawyers from trying... If you don't try, you can't fail. And if you don't fail, then you can preserve the feelings that you are somehow better than your circumstances." Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs ...
March 10, 2025

Sales Competence + Sales Confidence

"Sales is the most important part of your business. It's more important than your financial controls because without sales, there's no finances to control. It's more important than your policies and procedures because without sales, there's no need for policies and procedures because there's no work to do." Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this...
March 3, 2025

The Sales Value Conversation

"The value of your services has got nothing to do with where you went to law school. It's got nothing to do with how hard you work. It's got nothing to do with how much you care. The value of your services has to do with how the client values their future." Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepr...
Feb. 24, 2025

Law Firm Marketing Q&A

"Do not confuse the media for the strategy. How is TikTok any different from a newspaper...a billboard... everything that everyone was doing a hundred years ago? It's just a new way of doing the same thing." Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only. In this lesson, RJon addresses real m...
Feb. 17, 2025

Marketing Doesn’t Have To Be Hard

"You need someone who all they do is eat, sleep, and breathe marketing. They need to be taking SEO classes, and PPC classes...staying up to date on the latest trends...because that changes every day." Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label – this content can be explicit and is for serious entrepreneurs only. In this lesson, RJon offers a step-by-step ...
Feb. 10, 2025

Stop Engaging in Random Acts of Marketing

"An automatic marketing machine can transform your life. Forget about your business... we're really talking about a choice of how you want to live your life." Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label – this content can be explicit and is for serious entrepreneurs only. In this lesson from the April 2022 Live Quarterly Meeting with How To MANAGE a Small ...
Feb. 3, 2025

Strategic Thinking In Action

"These are the strategic choices that we as the owners of the ship get to make...Otherwise we're going to abdicate our role of the owner to someone else. And then we'll wake up unhappy with the choices they make." Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label – this content can be explicit and is for serious entrepreneurs only. In this lesson, RJon leads How...
Jan. 27, 2025

Face Your Financials

"Not paying attention to the financials doesn't change the truth of what's going on in your business. It just blinds you to the truth of what's going on in your business." Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label – this content can be explicit and is for serious entrepreneurs only. In this eye-opening lesson with How To MANAGE a Small Law Firm members...
Jan. 20, 2025

Strategy, Tactics, and Testing

"A strategy is a theory of preferences. Tactics are the steps you take... the things you do to put your theory of preferences to the test." Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label – this content can be explicit and is for serious entrepreneurs only. In this lesson, RJon breaks down the critical difference between strategy and tactics through practica...
Jan. 13, 2025

SWOT Analysis Fundamentals for Law Firm Owners

"This is how people have been building and running successful businesses for generations. It's not glamorous. It just produces amazingly great results." Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label – this content can be explicit and is for serious entrepreneurs only. In this lesson from January 2024, RJon takes How To MANAGE a Small Law Firm members throu...
Jan. 6, 2025

Stop Leaving Success to Chance

"To try to run a law firm or any business for that matter, without good financial controls, without intelligible financial reports, without the ability to analyze, interpret, understand, make rational, sane, intelligent decisions based on financial...that's not how an entrepreneur behaves who expects their business to be financially profitable." Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in cas...
Dec. 30, 2024

Taking Time Off: A Proven Plan for Law Firm Owners

"You all own your own business. So you get to make your own rules. You just keep making up rules that keep you trapped. You could just as easily make up rules that set you free." Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label – this content can be explicit and is for serious entrepreneurs only. In this challenging lesson, RJon pushes law firm owners to comm...
Dec. 23, 2024

A Mindset Exercise

"It really comes down to making a decision. The decision comes first. People get all caught up in the how, but the how doesn't matter until you've made the decision." Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label – this content can be explicit and is for serious entrepreneurs only. In this lesson from October 2021, RJon takes How To MANAGE a Small Law Firm...
Dec. 16, 2024

Escape The Grind: A Wake-Up Call For Law Firm Owners

"Are you going to keep hiding out in the grind, or are you going to get serious about building a business that works for you and your family?" Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label – this content can be explicit and is for serious entrepreneurs only. In this powerful lesson, RJon delivers a much-needed wake-up call to law firm owners about the true...
Dec. 9, 2024

How Your Standards Design Your Life

"Your minimum standards for how anyone should perform in their role should be engineered to be profitable for the employee, it should be profitable for the clients, and it should be profitable for you as the owner of the firm." Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label – this content can be explicit and is for serious entrepreneurs only. In this lesson...
Dec. 2, 2024

The Power of Setting and Maintaining Minimum Standards

"Goals are what you're aiming for, but the standards are what you are tolerating. We've got to spend less time talking about our goals and more time talking about and thinking about our standards." Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label – this content can be explicit and is for serious entrepreneurs only. In this lesson, RJon challenges How To MANAG...
Nov. 25, 2024

5 Ways To Make Your Law Firm More Profitable

"The way to build a multi-million dollar business is not with some grand gesture. The way to build a multi-million dollar business is by fixing little problems in your business...and that's a much more durable solution" Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label – this content can be explicit and is for serious entrepreneurs only. In this lesson, RJon p...
Nov. 18, 2024

Grow Into Your Success

"Big reason why some of you don't yet have a million dollar business [...] is because you're terrified of having the thing you say you want, because you've got to grow into being that person." Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label – this content can be explicit and is for serious entrepreneurs only. In this lesson, RJon challenges How To MANAGE a S...
Nov. 11, 2024

How to Become a Profitable Person

"A profitable law firm is going to show up as a by-product of making the decision to be a profitable person." Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label – this content can be explicit and is for serious entrepreneurs only. In this second lesson from the January 2019 Live Quarterly Meeting, RJon explains what it truly means to be a profitable person with...
Nov. 4, 2024

Behaviors of Unprofitable People

"Unprofitable people say yes to everyone. Profitable people say no to most people." Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label – this content can be explicit and is for serious entrepreneurs only. In this lesson, RJon delivers an unfiltered examination of what separates profitable people from unprofitable people with How To MANAGE a Small Law Firm membe...
Oct. 28, 2024

Creating Aligned Teams

"Teams win together. Teams lose together. Teams understand the rules of the game they're playing." Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label – this content can be explicit and is for serious entrepreneurs only. In this lesson, RJon challenges law firm owners to step outside their comfort zone and reexamine what it truly means to build an effective team...
Oct. 21, 2024

Be A Leader Worth Following

"Leadership is a relationship. It is a relationship between those who aspire to lead and those who choose to follow." Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label – this content can be explicit and is for serious entrepreneurs only. In this lesson from the October 2019 Live Quarterly Meeting, RJon explores the essence of leadership with How To MANAGE a Sm...
Oct. 14, 2024

Why You Should Hire Professionals

"This is the difference between having a law firm that's run by rank amateurs versus a law firm that's run by actual trained, experienced, engaged, empowered professionals." Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label – this content can be explicit and is for serious entrepreneurs only. In this lesson from the October 2019 Live Quarterly Meeting, RJon ex...
Oct. 7, 2024

Unlock Law Firm Growth

"One of the biggest mistakes that we see law firms make is they hire helpers, instead of hiring replacements." Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label – this content can be explicit and is for serious entrepreneurs only. In this lesson from the October 2019, RJon shares insights on strategic hiring practices, leadership, and staff empowerment.&...