Episodes

Today I’ll be sharing 7 marketable book launch tips for Instagram users. As writers, we know that marketing our books is a daunting task, yet it’s crucial for actually selling the book and getting your message out to the people who need it. So, whether you’re an aspiring author or an experienced writer looking for fresh marketing strategies, this episode is for you. In this episode, I’ll be sharing my personal journey of launching my own book, “Empty Nest Awakening,” on Instagram. I’ll provide ...

Ever wondered about the process of writing and self-publishing a book? Today I’m diving into the behind-the-scenes conversation with Kent Sanders on my decision to write a book and the pros and cons of self-publishing. Resources Get Ruthie’s new book, “Empty Nest Awakening” Learn more about Market Refined Media & Publishing Check out Kent’s website Daily Writer Listen to Ep. 74: Step into Courageous Authorship with Sherry Ward Listen to Ep. 71: Transform Book Marketing with Shelley Hitz⁠ Liste...

I’ve just released my book, “Empty Nest Awakening: Weaving the Threads of Your Passions into Purpose.” In this episode, I’m sharing a little about the book, why I wrote it, and how it relates to my work as an online marketing coach. I’ll also give you some insider knowledge on how to successfully launch your own book. Resources Order your copy of Empty Nest Awakening Listen to Ep. 75: Email Subscriber Strategies for Authors Listen to Ep. 74: Step into Courageous Authorship with Sherry Ward Lis...

Today, I want to highlight my wonderful guest, Kim Stewart, from the Book Marketing Mania podcast, who shared some invaluable secrets on building authentic connections. Resources Preorder your copy of Empty Nest Awakening Follow Kim Stewart on Instagram @Kimstewinspired Check out Kim Stewarts’ podcast Book Marketing Mania Podcast Listen to Ruthie’s interview on Kim Stewarts’ podcast here Listen to Kent Sander’s Daily Writer Podcast Check out Ep. 28: Podcast pitching for authors with Kim Stewar...

Are you struggling to know what your audience wants? Don’t worry, you’re not alone. Many of us have been through the “throwing spaghetti at the wall” phase. Let me share some insights on testing your market and finding your audience. It’s common to have a passion for sharing something but not know exactly who your audience is right away. When you’re starting out, you might think you’re sharing with a specific group, but they may not be the ones responding. It’s trial and error. Resources Chec...

We have a saying here that community grows opportunity and that starts with mastering platform consistency. Networking and being willing to get outside your comfort zone and talk to people builds your community. That’s how you build peace and goodwill and really good relationships. Something I try to teach people is that I’m not going to promise you the moon. I’m going to give you the tools for getting started and being consistent. Consistency goes farther than just about anything else you do. ...

You need to make sure your website is ready to help you crush your goals for your business with these 5 critical website features. Maybe your goals include getting serious about your blog, or maybe being more consistent with your email list. No matter what your goals are for your business you’re likely going to be sending more people to your website to accomplish those goals. Resources SIGN UP for my newsletter, the AOM Insider and get your Instagram growth kit + 30 hooks for going live Listen...

As entrepreneurs we need the right online marketing tools to grow our businesses. I’m all about Instagram and email marketing, but there are so many other things involved in my work on a daily basis. I’m sharing my top time saving online marketing tools that I use in my business. Resources *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Listen to Ep. 78: What is Meta Verified and Do I Need it? Listen to Ep. 23:...

Ready to boost your online marketing game? In this episode, we delve into the world of successful affiliate marketing and how it can boost your sales and business. It’s important to realize how affiliate marketing is an additional income stream for both active and passive sales. Given these points, when you regularly promote or talk about certain topics on your blog, podcast, newsletter, or social media, you can just pop the links in wherever they apply. If you’re looking for a way to generate...

*This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! On this episode of Authentic Online Marketing, we dive into the world of Threads, the new app released by Instagram that is generating a lot of buzz. I’ll show you an inside look at Threads based on my personal experience and discuss how to use it, how others are using it, and whether or not it’s worth using. Resources Check out the Refined Media Conference (Code:...

I wanted to do a roundup of five different podcast episodes from the archives to delve into the topic of taking breaks from social media, particularly Instagram and how to fit Instagram into your busy schedule. Last summer I did a special series on this very topic and I’ve heard from so many Instagrammers and marketers who want to take a break over the summer and need to be with family but they don’t want to lost momentum, or if they do take a break they’re afraid they just won’t come back, whic...

Do you find yourself saying “yes” to too many things? Learning to say “no” can be incredibly challenging! Time is your most valuable asset. In this episode we dive into the importance of saying “yes” to the right things, breaking down big goals, and achieving those goals while protecting your time. Saying yes to too many things means you can’t complete the goals you’ve set for your life and business. Let’s talk about how to protect your time and market you business more efficiently. This post...

*This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Before we jump into the top 5 episodes of 2022, we are celebrating the third birthday of the Authentic Online Marketing Podcast! I just want to say a heartfelt “thank you” for those of you out there who have helped us achieve over 65,000 downloads in the past three years. Thank you to everyone who has listened, subscribed, and reviewed the podcast. It means so muc...

Why are my Instagram live video views so low? Do Instagram lives turn into Reels? How long is too long for a pre-recorded video to upload? Asking questions is key to further your growth, no matter what stage you are at in your Instagram growth journey. As we all know, Instagram gives us plenty of fodder for questions, and I love exploring what they’ve come up with next. Here’s everything you wanted to know and more. Listen in to my conversation with members of my Insider Mentorship as we discus...

Should you get Meta Verified on Instagram? Today I’m sharing insight about this new Instagram feature. As with anything for your platform, we need to research our options and look into alternatives that can help replicate our authentic voices. While we often need to invest in our businesses to promote growth, other times we can be resourceful with what is already available to us. In this instance, I’m talking about a paid subscription called Meta Verified. What is it? What purpose does it serv...

Today we’re going to talk about a hot topic: Artificial intelligence, otherwise known as AI. What do you think about it? How do you feel about ChatGPT? Let’s talk about how to use AI for content writing. By now you’ve likely heard about this newest trend designed to help content creators write and design. While saving time and brain space, Artificial intelligence can help you do anything from crafting resumes, email, subject lines, sales pages, SEO descriptions, blog headlines, poems and full b...

For today’s topic we’re going to talk about why you need to move your clients off rented space and onto your email list. Turning Instagram followers into email subscribers can be a game changer for your business. There are so many platforms at our fingertips now to take advantage of and build your client base. And as you know, my favorite is Instagram. I’ve done a lot of business there and continue to gain leads and generate weekly conversations via direct messages (DMs). Even so, social media ...

Identifying your main goal in your social media presence can tie directly to your email list. All month long we’ve focused on writers and authors in the realm of online marketing, writing an email, and social media. Stay tuned to learn more about Email Subscriber Strategies for Authors. In this episode, we are combining a couple of previous episodes with Kent Sanders from The Daily Writer Podcast. In this episode, we’re talking about how to… grow your author presence on Instagram manage a per...

You know you’ve been called to write. You may even have a book. But something’s missing…you can’t seem to bring yourself to tell people about it. Today we are going to learn how to Step into Courageous Authorship with Sherry Ward. On social, you’ve posted about it one time. Mostly, you just offer encouragement through scripture and quotes. It’s the ‘safe zone”. You’re afraid of someone judging you or your writing, or maybe snide remarks or, “who do you think you are to say this stuff?” Maybe y...

March is writer’s month on the podcast and today we’re chatting about how to get your copy lean and RIPT. I don’t know about you, but I struggle with cutting down my verbiage. I’m not so much full of verbal verbosity as I am written verbosity! LOL. We are going to learn together how to write lean and RIPT with Dalene Bickel. I could go on and on and on with my laptop at my fingertips! But there needs to be a filter, a lens, or something to measure how much stays in and how many of those words n...

Today’s topic is Grow Your Author Presence On Instagram but before I get to that, you should know that for the Month of March, we are focusing on you, the author and writer, to help you understand how to take advantage of not only Instagram, but email marketing, book promo, writing tips, and more. Join my special guests and me as we bring you the best of the best on how to get your book written and build a platform of raving fans who are ready to read it! Resources Instagram Strategies for Aut...

*This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Are you a Christian writer or author ready to transform book marketing? If so, I want to invite you to join me at the Kingdom Writers Conference Email Marketing Edition, A FREE one-day virtual conference to help writers unlock the power of email marketing to generate book sales without feeling sleazy, and instead, you’ll create authentic relationships (and you know ...

Welcome back to our entrepreneurial series running all month of February 2023. I’m your host, Ruthie Gray and this is The Authentic Online Marketing Podcast. Today, I’m going to get candid with you about my 5 Tips for Taking The Entrepreneurial Leap of Faith. *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Resources Check out Authentic Online Marketing School (Self-Paced) @authenticonlinemarketingpod on Instag...

Welcome back to the Authentic Online Marketing podcast, I’m your host, Ruthie Gray, and all month long we’re covering Entrepreneurial highlights that go with running an online business. Many of our listeners are writers and authors so I know you’re going to especially love listening to 10 Ways Writers Can Make Money with my guest, Kent Sanders. You’ll learn why he feels so strongly that writers are entrepreneurs, a different mindset about generating funds, and how to develop your writing passion...