Episodes

Hey, y'all and welcome back to our podcast all about Instagram trends. It's now 2022, and we are going to share some social media predictions for you, specifically Instagram trends. So even though some of them are not directly on the Instagram app, they all are interrelated and you'll see why as we go along. First off, thanks for coming back to listen, and we hope you've had a great Christmas and great holidays! Click below for show notes! https://www.ruthiegray.mom/instagram-trends/ * Go tak...

Every once in a while you hear of an unexpected Christmas miracle. Two years back, I received mine. You see, 25 years ago, I made a snap decision I would later regret. Click below for show notes! https://www.ruthiegray.mom/unexpected-christmas/ A young wife with 2 kids and a baby, I was packing our house up for a job relocation back home. As is often the case, one accumulates tons of junk when raising little ones, so I feverishly off-loaded to Goodwill like a mad woman. I packed the boxes, a...

Today's episode is all about honing in on your posting strategy! We'll share 10 simple tricks to get you niched down, engaged, and driving traffic. If you run a small business and are stuck on how to market yourself, this is just the episode for you! Click below for show notes! https://www.ruthiegray.mom/posting-strategy/ * Jamie Bailey of Expedition Marriage https://www.instagram.com/expedition_marriage/?hl=en * Suzy Goodwin of Run, Lift, Mom https://www.instagram.com/runliftmom/ 1. De...

Let’s talk audience clarity! So everyone knows how difficult it can be to get people off Instagram and on to your site, your podcast, blog website, or maybe an online shop. However, it's not impossible and I'm living proof of that. I want to talk to you a little bit about just that today because there are a few simple tips which may surprise you that you can start using right away to begin driving that traffic from Instagram onto your site! But first, you have to get clear who it is you serve. ...

Today's podcast is all about how to get real Instagram followers! This is installment three of four in our series about the four evergreen key components that don't change on Instagram. If you missed Episodes 1 and 2 of our series, you can go back to season 2, Episode 13, “Does Your Instagram Bio Attract or Repel Potential Clients?”, and then Episode 14, “Rate Your Instagram Content with These Proven Techniques?” These can be found in the links below, but those are the first two key components;...

Hey y'all and welcome to our podcast all about Instagram content strategy. We’re back to discuss part two of our November series all about the four components that make up a solid Instagram platform. These four things will not and have never changed. And we don't see them changing any time. IG changes formats a lot! You don't know where things are, you go in there and ponder what is consistent. Last week, we talked about the bio and across the board in all forms of social media, you usually hav...

Today's episode is all about the Instagram bio. We are getting ready to do a series of four episodes here in November. Every Monday, beginning the 8th, to the 15th, 22nd and 29th. They’re all about the four main components to an Instagram platform that never change. Now, we all know Instagram changes constantly at the speed of light. It is frustrating! We all get that. However, there are four main components that do stay the same that you can count on so far. These things are kind of the same a...

5 Instagram Updates For Your Small Business Let’s talk Instagram Updates! Inside my authentic social marketing Membership, members get debriefed on the latest Instagram trends and what to do next. We hold discussions on the latest trends as soon as they become relevant. Over the past month, we broke from podcast recording to guest-star on several podcasts, including the My Side of 50 Podcast with Cathy Lawdanski, all about caregiving and the midlife pivot! This episode is a conversation snippe...

Today’s episode covers how to choose email providers that will simplify your routine! In this special series we've been bringing you all month long in September, we've discussed best practices for email list building. We started out with episode 8, 7 Link in bio apps for driving traffic, because if you're on Instagram, you need to be building an email list. It doesn't matter where you are, if you are an online marketer or trying to drive traffic somewhere, you need an email list! So go back an...

One of my favorite business tasks is writing newsletters! However, figuring out how to get your audience to actually OPEN said newsletters is a whole other animal. Read on to see how what seems a daunting task is actually more achievable than you might think! Click below for show notes! https://ruthiegray.mom/ep-10-how-to-write-newsletters-they-actually-want-to-read/ You don't need more blog traffic. You need fans. Click below and snag this free “Sticky Blogging” workshop to learn how to conv...

Have you ever wondered what it would take for you to begin writing effective newsletter opt-ins? Today's interview is with Sarah Geringer, an author, speaker, podcaster, artist and coach for Christian creatives. She has two solo podcasts: one called Finding Peace in God's Word, and one for adult children of divorce called Heart in a Drawer. Sarah is a wife and mother of three from Missouri. She is active on several social media platforms each day, which you can find on the front page of her web...

When you’re setting up your IG profile, you’ll notice a place for a link in bio. You can use this link for several options - your website, your podcast, your newsletter, etc. But, there’s only space for one link, so what do I do then? That’s what we’re covering today as my son & podcast audio engineer and daughter who is my personal virtual assistant join me. We’ve put our heads together and compiled what we feel is the best and most cost conscious options for you to drive traffic from Instagram...

Welcome to Episode 7 of Authentic Online Marketing Season 2, discussing how you can build follower trust! Boy, are you in for a treat today. We have Christian author, speaker, and podcaster Sophie Hudson here. At the end of this episode, you'll have learned some simple yet powerful tips on connecting to your audience organically. Click below for show notes! https://ruthiegray.mom/ep-7-how-to-build-follower-trust/ Click below for links to Sophie's social pages! Sophie Hudson's Website https:...

Friends, let me give you some encouragement today: there are ways to get your content seen without just using Reels! I know the focus is all about Reels on Instagram and I've talked a lot about Reels. You have probable seen that I even have a Reels crash course that shows you shooting my Reels and behind the scenes! Of course, I believe you should use Reels. However, I have some encouragement for you. There is more to life than Reels on Instagram! Speaking of the Reels Crash Course, it's on sal...

Today we're talking about idea generation for business growth with special guest Esther Littlefield! If you've ever wondered how you can gain ideas to grow your small business and enhance your relationship with your target audience, this is the episode for you. We will discuss just how to do that by pulling ideas from the resources already at your disposal in simple, bite-sized steps. While you're here, check out this stellar Life & Biz Guide for how to create a business that aligns with your fa...

Welcome to episode 3 of Authentic Online Marketing, 3 Reasons why you should use Reels! Now, this training is not how to do Reels. It's just kind of getting you acclimated to why you might want to use them and what is behind that. Now many have been resistant to Reels, especially people in my Insider Membership. But, over time, they've realized the value. This is what Instagram is pushing. Instagram is pushing Reels so it’s peak time. It’s not that photos and graphics and carousels will go away...

Welcome back to the second part of our two-part series of the Follower Growth podcast with my podcast coach, Wren Robbins! Wren also happens to be a client of mine and is in my Instagram Membership. She is sharing the last two steps for how to experience follower growth from 0 to 100 in 15 days. Be sure to check out her IG account, @wrenrobbinscoach! With all that said, the doors to my Intensive are opening very soon. So, sign onto my email list and join my free Authentic Instagram Engagement pa...

Growing 100 followers in 15 days may seem like an unattainable feat, but today we’re going to talk about how to do just that. My guest is Wren Robbins, is a veteran podcaster of five years, a podcast coach, and she was given the honor of being on the top 50 Moms in Podcasting from Podcast Magazine in both 2020 and 2021. She has curated over 175 podcast episodes on her own podcast called “Friends of a Feather” where she encourages others to spur them on in the gifts and talents God has given them...

If you've grappled with how to pivot your online business, today's show is for you! How many times have you pivoted? I've done it a bunch. In fact, I just did it again. Not really pivoted my business per se, but renamed the podcast, just to give you a broader view of the inner workings and outer workings of Instagram. Click below for show notes https://ruthiegray.mom/how-to-pivot-your-online-business/ Reels Crash Course https://christianbloggerscreentimeboundaries.teachable.com/p/reels-train...

Instagram Insider hacks pivots to Authentic Online Marketing! Over the course of my first year in podcasting, I became increasingly aware of a disconnect between Instagram and the bigger picture of online marketing. As my coaching clients and membership community developed Instagram platforms, I quickly noticed a need for direction in additional marketing areas, such as what links to insert in bios, how to get folks to join their newsletters, what to offer for opt-ins and how to create them, new...

Today, we're celebrating one year of the Instagram Insider Hacks podcast by revisiting our top 5 downloads of the year. Can you believe it? To help me celebrate, I've invited my audio engineer and virtual assistant to join me today. We're going to review the top five downloads of the podcast as they surprise me one by one, because I don't know the results. So, stay tuned to the end. We will wrap up this episode with a big red bow for a special announcement. Oh, and the people I mentioned? They ...

Welcome to episode 41, "5 Authentic moneymaking ideas that deliver results." For the last three episodes, we've been learning how to make money from the Instagram platform. I'm pleased to deliver this final episode today in the series based on actual case studies from my results and that of my clients and podcast guests. Click below for show notes https://ruthiegray.mom/authentic-money-making-ideas/ 5 Authentic Moneymaking Ideas that Deliver Results Now, in case you're behind on your listeni...

Today we're discussing Using Kickstarter to Fund Your Project on Instagram. We're joined by my good friend, colleague, and member of my own Instagram Insider community, Christa Hutchins. Congratulations on your new podcast! It’s called “Just One Simple Thing” and it’s so great. It has short succinct gems of wisdom and practical tips! Every week, there’s an action step. So far, my favorite is episode 5 - “What type of stuck are you?” Let's get into it! Click below for show notes https://ruthieg...

Welcome to Part 2 of our series on Instagram monetization, Social selling: How your amazing content can explode growth (and sales!). Today’s Instagram expert and special guest is Carrie Wilson, business owner and homesteader, at @thelittlepalletfarmhouse on Instagram. Click below for show notes! https://ruthiegray.mom/social-selling-how-your-content/ Carrie Wilson, thelittlepalletfarmhouse Carrie’s Passion to Profit Pathway Carrie shares her advice on how to take advantage of newly released ...