Episodes

For Christian female business owners, the prospects of starting a successful venture can be both exciting and intimidating. And while marketing is a huge part of growing a business, it’s much more than just building a social media presence and email list. The key is finding entrepreneurial ideas that are creative, purposeful, and cost-effective. As you know, entrepreneurial ideas abound for the creative Christian female business owner. *This episode contains either affiliate links or links to m...

While it’s no secret Instagram LOVES to throw us all the curveballs, I do love a handful of the features they’ve rolled out. Here they are, from Marsha groovy to…well…Farrah’s hair. (And let’s be honest, we all wanted Farrah’s hair, am I right?) Let’s get started with the top 5 Instagram Features! *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Download your free Instagram™ growth kit here. Top 5 Instagram Feat...

Today’s topic is How To Gain Organic Followers. One overlooked and undervalued Instagram tool for gaining organic followers is live video. Live video may scare you, and I get it! But the more you practice, the better you get, and live video establishes you as an authority in your area of expertise. Today’s short masterclass training tip shares how to get more people watching your lives, and stay tuned for my wrap-up at the end to get some juicy hooks that will keep people sticking around for yo...

Today’s masterclass is on how to grow followers and make sure they stick around! I’m sharing 7 ways to reach new followers who want and need your content. (You know – the authentic ones!) Now, here is an important truth. In order to reach new followers you have to get out of your comfort zone. Resources Download your free Instagram™ growth kit here. Ep. 67: Top 5 Instagram Features For Marketers In 2023 Ep. 76: Convert Instagram Followers into Email Subscribers: How It Works Ep. 48: 7 Ways to...

YouTube is the second largest search engine next to Google. Many of our listeners and followers are growing their own podcasts or Instagram platforms which largely involve video marketing. And I’m all about repurposing video content to grow an audience. That’s why I’m excited to share my guest today Travis Albritton, host of the Honest Marketing Podcast. Travis has launched more than a dozen podcasts. He has spent almost 4 years as the Head of Content at Buzzsprout producing their YouTube chann...

Our guest today is Sara Motes. She’s been on the show before to talk about all things Pinterest. Listen here: https://authenticonlinemarketing.com/pinterest-search-engine/ Ruthie: We’re chatting about some 2023 Instagram trends to watch for. Things that you can practically use with your content this year. My special guest is Sara Motes and she’s going to talk us through some of the research, based on the recent Instagram trend report. Resources On this episode our discussion and data for 2023 ...

Today we’re sharing 10 superpower case studies who came straight from our trainings. Our recent podcast, episode 59 called 10 Tips to Discover Your Superpower sparked a lot of interest. I’ve had the privilege of helping others pinpoint their superpower by guiding them through either coaching or in my training communities. And finding your superpower involves not only experimenting, but getting feedback. And today I’m sharing 10 ladies who either discovered or honed their superpowers by putting ...

Combining Instagram and email marketing in 5 smart ways. You may know that I started my business coaching clients on how to build a platform on Instagram and market to their ideal audience. Over time, my business has shifted to include email marketing because I realized that often times Instagrammers forget that they don’t actually own the platform (it’s free) which means Instagram calls the shots on whether folks see their Reels or go viral or grow at a snail’s pace. When I first opened my men...

Would you like to learn how to generate funds in the online world and shift into monetization? Many of us enter the blogging and writing arena with starry eyes, loving this new creative outlet, but then later on we realize that we actually have to pay for our newfound hobby! Uh oh! (Newsflash: this happens to podcasters too). Website hosting, email providers, video software, marketing fees and promo, apps and systems to make it all flow. Editors, book coaches, travel expenses and education. Pre...

What’s your superpower? Do you know? In Ep. 51: 7 Tips to up-level your productivity, I shared how to tap into your superpower to know what tasks to offload so that you can be productive and stay busy doing what you do best. tap into your superpower for main tasks and offload tasks that either suck your brain or could be done by someone else. Your superpower is the thing only you can do and you’re really good at it. For instance, my superpower is teaching and giving advice on group coaching ca...

If there’s one thing I love doing in my business, it’s repurposing Instagram stories. And over the past 3 years I’ve made it my goal to work smart and not hard. Once you hone your niche, message, and brand voice, this becomes easier! Why? Because over time you find you’ve created enough content to repurpose so you just need to be smart about how. We just wrapped up our 30-Day Simply Stories Challenge and I for one learned some things I want to pass on to you! Now maybe you didn’t do all 30-Days...

5 Tips to boost email reader response. Do you ever wonder why your email subscribers don’t reply when you ask them to? Or maybe they’re not clicking your links It can be frustrating when you feel as if no one cares about your newsletter. But, you can turn that around with just a few tweaks! You may know that I teach email marketing inside Authentic Online Marketing School, and students learn to seamlessly coordinate Instagram with email with different techniques, one of which is turning followe...

Today, we’re talking all about easy Instagram story ideas! But first, I have a question. Have you joined our 30-Day Simply Stories Challenge yet? It’s been going on the month of October but you can still hop in! Here’s what participants are saying… I’d love to use stories for community building, so this idea feels perfect. This feels RIGHT for what I’m feeling lately. Plus, I know I need to use them, but I’m terrible at remembering to show up on stories, so this will be great practice! I’m all f...

The fun thing and the not-so-fun thing about writing is it can be a lifelong journey to improve your writing skills. And the more you know, the more you realize you don’t know, but one of our passions that flourished writers is you gotta start! Like you, you don’t become better by waiting to become better. Your writing skills become better by writing. Then growing as you do it. So it’s one of the ways that we have to just enter into the mess and be satisfied with doing the best we can showing u...

Our 30 day Instagram story challenge has begun! Are you ready to simplify posting? Join us Monday, October 3, for our 30-Day Instagram story challenge. By doing stories for 30 days just a few things you will learn: How to create engaging (yea, even entertaining) stories that represent your voice, intrigue followers to get to know you, and cultivate community. 5 Proven ways non-followers discover you through stories (you’ll get the checklist instantly). Fall back in love with Instagram (or at...

Pinned posts on Instagram – have you seen them? Y’all, I LOVE them. And there is a reason why you should use them. On a recent Insider Mentorship group coaching call, the question was asked about Pinned Posts and the most effective way to utilize this new feature. Now if you’re just hearing about Instagram Pinned Posts and don’t know what they are, it just means basically featuring a post at the top of your Instagram feed until you decide to unpin or switch it out with another post. Simply long...

Ever wonder how to secure public speaking engagements as a beginner? Or maybe you know you should speak, but you just can’t get over the fear of speaking. We all have to start somewhere is not real helpful advice, even though it may be true. So today my special guest is someone who’s coached some of the most influential speakers of our time. Mary Snyder is a speaker, speaker coach, author, event planner and tour producer with over 20 years in the Christian events industry, And she shares her kn...

Let’s discuss these 7 easy tips to up-level your productivity! As an online marketing coach, I get this question a lot – how can I spend time on Instagram AND email while writing my book, producing a podcast, or serving clients? I get it. As an entrepreneur myself, life gets a little overwhelming a lot of time time! So I put together a list of 7 things I do that up-level my own productivity. And here’s the thing – not all of these tips may work for you but I know at least a will, and perhaps i...

Do you have trouble (with time management) – deciding what to do first with your business? If so, you’re not alone, as you’ll see in my conversation with my pal and podcast coach, Wren Robbins. Wren is an award winning podcaster who has interviewed business owners, International Speakers, and New York Times Best Selling author. She helps business owners (like myself) launch their podcasts with a strategy for business growth. Wren has 2 podcasts: Don’t Wing It and Friends of a Feather, and she a...

Ah, the perfect Instagram grid. It’s the age old question of Instagram: Is my grid pretty enough? How much time should I devote to that aspect? The rules have changed over time on Instagram, and I’m going to be frank with you today on where you should be spending your time. Today’s show features a clip from a coaching session with my friend Erica Goode. She asks, How important is the prettiness of my grid? You’ll hear my honest opinion – I don’t mince words, and yet, I do give a couple tips for...

Let’s talk about how you can get followers on your email list. Welcome back y’all! I hope your summer is going well. We are wrapping up August and as you well know if you’ve been listening during this month, we have been covering newsletters, hot and heavy, but we wanna circle back to a question that I get asked a lot, and that is how do we get new followers on Instagram to come over to our email list? How do I do that? How do I get them to, because it seems like they’re slow to do that. Well, ...

Let’s talk Instagram following! Have you watched someone go viral only to see your own Reels dive? Do you wish you could gain more traction but the growth seems painfully slow? I get it. It’s tough gaining 5 followers but losing 10. In episode 6 of season 1 way back in the summer of 2020, we did an episode called, “The most effective way to build your Instagram following.” I made a bold statement: Slow growth is good and necessary! Do I still believe that statement now with the rise of Reels an...

Welcome to episode 46, all about marketing transformations. Community grows opportunity, y’all, and if you’ve been around here for any length of time I know you’ve heard me say that. And with every live training I release, we work hard to foster networking opportunities. So I wanted to share transformations our Authentic Online Marketing School graduates have experienced so you can hear for yourself that this training isn’t just a pipe dream for somebody else and won’t work for you! *This epis...

Let’s talk engaged readers! Recently I took a poll on Instagram asking what’s your biggest hang-up with email, and overwhelmingly the answer was what to write. Honestly, this is a struggle for most content creators because we have so much on our plates, and quite frankly, we tend to muddle the waters with our overthinking tendencies. *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Resources Listen to Ep. 61: C...